When it comes to creating a cracking podcast, there are several important points that you’ll need to consider beforehand, one of them being the length of your episodes. In this article, we take a look at how to decide on the ideal length for your podcast.
Know Your Audience
Make sure you have a clear idea in regards to who you’re going to be targeting as your chosen audience will undoubtedly influence your podcast duration. If your podcast is aimed at young children for example, you may want to stick to relatively short episodes in order to keep their attention. If they’re unable to listen for the entire duration, it’s quite possible that they’ll lose interest and won’t come back for later episodes. On the other hand, if you’re targeting young professionals, you might have slightly more time to develop your points or opinions.
In Edison’s latest podcast report (The Podcast Consumer 2017), they found that while the home continues to be the most popular location for podcast listening, listening in an automobile is not far behind. In which case, it may be of interest to note that the average commute time in the USA is currently 25.4 minutes. Some would argue that this is the ideal length for a podcast. However, the reality is, this doesn’t necessarily have to influence the duration of your podcasts.
According to the study, the average time spent listening to podcasts per week is 5 hours and 7 minutes with an average of 5 podcasts listened to. Meaning that the average length of an episode would be just over an hour. In other words, long episodes don’t appear to put off podcast consumers. The most important factor to get listeners hooked is whether you have good content or not.
If you’re able to stay motivated and preserve the quality of your content over a long period, great. However, if you feel that you’re already rambling after 15 minutes, don’t over do it.
This leads us on to the question, “How often should I podcast?” Once again, it really depends on the type of content that you’re offering. If your podcast is to do with inspiring your listeners on a daily basis, your daily podcast might only last for around 15 minutes.
However, if you’re going to be doing a podcast that reviews the latest films of the week, you may want to consider a weekly podcast that lasts for at least an hour. Saying that, each weekly episode of Kermode and Mayo’s Film Review lasts for around 2 hours (but you don’t get bored).
That’s not to say that if you plan on doing a monthly podcast, it should be around 4 hours. Or if you do happen to have a lot of content over the period of a month, why not consider splitting it into several episodes? One thing’s for sure, the more often that you publish updates or new podcasts on your website, the more likely you are to get more exposure on search engines.
Already have an ideal podcast length? Let us know in the comments below!