Create

Organizing your time to create your podcasts

Since terrestrial days only last twenty-four hours, it can sometimes be difficult to find time to create solid content. Rest assured, everything will be turn out just fine.Since terrestrial days only last twenty-four hours, it can sometimes be difficult to find time to create solid content. Rest assured, everything will be turn out just fine.

Estimate the time you will need to produce your podcast

Being aware of the steps that need to be taken and assessing their duration is essential when it comes to managing your schedule and avoiding any time from being wasted. To help you keep that in mind, the creation and development of your podcast can be divided into five steps, whether you’re alone or with others.

Preparation
  • Upstream from recording process, preparation encompasses several steps whether it is doing research, writing the script of your podcast or simply preparing the material and your sound effects.
Recording
  • Ideally, you should record in one take in order to save time during the editing process, but in order to optimize your time during the recording, why not record several episodes in a row? With your equipment already in place, you will have content in advance.
Editing
  • Always allow time to work on your file, whether it’s just to even out the volume or to add effects, editing is a step not to be neglected.
Hosting
  • Once your podcast is edited, you will need to import it in order to put it online and edit the metadata.
Promotion
  • Another critical step! Responding to your community and managing different social networks is an activity that can very quickly prove to be time consuming. Define how much time you want to spend on this step and try to stick to it.

Writing your podcast

Is it really necessary to write out your podcast word for word? Whether you write or type out your podcast depends greatly on you. However, it is still important to determine a common thread: in other words, at least know where you’re heading. Taking notes and having them in front of you will make you feel much more confident but be careful not to read them too much. Defining a script will save you time when it comes to editing your podcast and limit hesitation.

Manage your schedule

If you’ve carefully followed our previous lessons, you’ll know that regularity is one of the keys to your success. Recording your podcast should be a step that’s defined well in advance in your planning. If possible, recording should always fall on the same date. Every two weeks on a Thursday night, for example, so that it becomes a real habit.

Once this date is fixed, you should easily be able to organize your other steps and determine which ones will take you the most time. Of course, if you’re working on a fictional podcast, the writing phase could in fact be the longest step. Don’t make the mistake of thinking that only recording is important. It might actually be a part of the process which should take you the least amount of time. It may also be useful to set a time limit for each of your steps. For example, take a maximum of two hours to do your research. This way, you’re sure not to go over time. When you’ve given yourself a goal, you’ll have a much better chance of completing it on time if you set yourself a time limit.

Are there several of you embarking on the adventure? Break down the tasks so that everyone can contribute to the project. This will save you a lot of time!

To manage your time

Have a calendar like Google CalendarTime Table or even a Bullet Journal? No matter what type of media you choose, having a calendar will allow you to better manage your time by noting the steps of your podcast. The important thing is that you enjoy it and adapt it to your lifestyle. If there’s more than one of you, opt for an online calendar so that everyone can easily consult it.

To organize your ideas

Simplify your life by clarifying your research ideas. For example, Google Sheet allows you to plan your episodes and share them with your team so they can view it at a glance. Moreover, each member of your team will be able to modify it in real time. In the same way, EvernoteTrello or Wunderlist can also help you organize your ideas.

To develop your social networks

Managing your social networks can take time so here are two tools to manage them more effectively. Tweet Deck gives you a quick overview of your network. You’ll able to see who is following you, who has mentioned you, all at a glance. Top Tip: Customize your page in order to get access to what interests you the most. Buffer also allows you to schedule your posts on most social networks: TwitterInstagramFacebook and even Google +. In other words, you can easily schedule your posts and then head off on a weekend trip to a place without wifi.

In any case, keeping up the rhythm is important. Set a goal, have fun and if you have any problems, we’re here for you.

Emma

Emma Potier is Head of Brand Content at Ausha. She leads the company’s content strategy and works closely with her team to create content that helps podcasters successfully launch and grow their shows. She also regularly represents Ausha as a spokesperson, both in internal webinars and at industry events. A serial podcaster, she has launched several podcasts and currently hosts Tips, Ausha’s podcast. With over five years of experience and more than 100 episodes produced, she shares practical marketing strategies to help podcasters amplify their reach.

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