Apple Podcasts Introduces Transcripts

The introduction of transcripts on Apple Podcasts marks a significant milestone in the podcasting realm. This feature aims to make podcasts even more accessible and enhance the listener experience.

Why Transcripts are Essential for Podcasters? 🎯

Transcripts allow your audience to fully read the content of each episode. They provide textual search, meaning listeners can quickly find specific words or phrases. Moreover, they can click on the text to resume playback from any point in the episode. This functionality greatly simplifies navigation.

✨ Key Benefits for Podcasters

Improved Accessibility: Transcripts make content accessible to the hearing impaired and those who prefer reading over listening to your episode.
Enhanced Discoverability: Thanks to keyword search, your episodes become easier to find, expanding your audience.
Intuitive Navigation: Listeners can quickly browse and explore your episodes.
International Reach: Transcripts will be available in multiple languages, allowing a broader audience to tune in to your show.

How Does It Work? ✅

Automatic Transcripts on Apple Podcasts 🤖

When you publish a new episode, a transcripts is automatically generated and becomes accessible shortly after the episode is uploaded. Listeners can read the full text, search for keywords, and start playback from a specific point in the transcripts. During playback, the text is highlighted word by word, making it easy to follow.

This service is available for podcasts in English, French, German, and Spanish, accessible in over 170 countries.

Customizing Transcripts 🎨

For those who want control over their transcripts, Apple Podcasts offers the option to provide custom transcripts via Apple Podcasts Connect. You can choose this option in the Availability tab of your show’s page.

You also have the freedom to customize transcripts for specific episodes only. To do this, select the episode in Apple Podcasts Connect and adjust the settings in the Audio and Transcripts section. These custom transcripts are downloadable and can be edited before being reintegrated through your RSS feed.

Conclusion

In conclusion, transcripts on Apple Podcasts are a pivotal step for the podcasting industry, opening up new opportunities for creators and making content more accessible than ever.

By the way, it’s possible that at Ausha, we may be exploring projects related to transcripts 🤫

Laura

Laura Hoffmann is Community Content Manager at Ausha. For over three years, she has been creating content dedicated to podcast marketing, with one clear goal: helping podcasters launch and grow their shows. She works across a variety of formats, articles, resources, social media, and webinars, always with a practical, actionable approach. Her role is to turn podcast marketing challenges into clear strategies that anyone can implement. Alongside her work, she is passionate about reading and naturally launched her own literary podcast.