Why Podcast Search Optimization (PSO) is the New Frontier in SEO for Podcast
You might be a pro at SEO for websites, but have you considered the untapped potential of Podcast Search Optimization?
According to The Podcast Host, 40% of podcast listeners are searching for shows directly on their listening apps. A whopping 58% of these users type in a topic and choose from the search results. 🔍
Much like SEO for websites, PSO is all about optimizing your metadata to boost your podcast’s visibility in search results. It’s not just about using keywords but knowing how to strategically integrate them to enhance your show’s discoverability and reach a larger audience.
This makes PSO (Podcast Search Optimization) an indispensable skill for anyone serious about Podcasting.
Introducing Ausha’s PSO Control Panel: Your Ultimate Tool for Podcast Search Optimization
We’re beyond excited to introduce our PSO Control Panel, a feature that promises to revolutionize SEO for Podcast. 🔥
PSO Control Panel is the ultimate ally for you, podcasters, who want to track your positions on listening platforms like Apple Podcasts and Spotify. 🤩
For the occasion, Ausha has created an infographic to help podcasters understand the importance of search in podcasts’ visibility and the power of the PSO Control Panel.
How to use PSO Control Panel to improve your rankings on Apple Podcasts and Spotify?
Identify the best keywords for your show
You can set up yourself your trackable keywords absolutely effortlessly. Or you can also get inspired by our AI that scans your existing metadata to suggest more keywords to track.
You can either select these keywords or simply use them for inspiration in creating your very own.
Monitor in real-time your Keyword Rankings
With real-time insights into keyword performance, you can make data-driven decisions that align with SEO for Podcast best practices. Y
ou can also focus your efforts on high-impact topics with the search volume to maximize listener reach.
Track your latest Highs and Lows
Our tool provides a granular view of how changes to your podcast metadata, episode titles, and keywords impact your Podcast Search Optimization efforts over time. Track your best progression, your best position and your downward trend.
Follow-up the overall visibility of your podcast
Get a comprehensive snapshot of your podcast’s visibility on Apple Podcasts and Spotify with our Global Visibility Score. This metric evaluates your performance based on keyword positions across different platforms.
Improve your Multi-Country Performance
Our multi-country store feature offers insights into your podcast’s performance in various geographic markets, allowing you to tailor your Podcast Search Optimization strategy for localized relevance.
Be the First to Experience the Future of SEO for Podcast
We’re launching a private Beta Test of the PSO Control Panel, and a select group of 100 Ausha users will be the first to experience this innovative tool for Podcast Search Optimization.
We plan to make this feature available to all Ausha users by the end of the year. 🤶
If you want to be updated on this upcoming new feature, register to our mailing list.
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So, podcasters, are you ready to take your SEO for Podcast to the next level? The PSO Control Panel is our latest commitment to helping you grow your audience and make your content easily discoverable. We can’t wait for you to try it out and share your feedback.
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