How to optimize the metadata for your podcast?

How to optimize the metadata for your podcast?
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How to optimize the metadata for your podcast?

Knowing how to optimize the metadata for your podcast can be a hard thing to tackle, so keep reading to learn the inside scoop! 🍨 

June 14, 2022 • About 6 min. read

In order to grow your podcast, optimize the metadata for your show before you launch it! 🚀 

What is metadata? 

Metadata is all the information that is listed in your RSS feed. 

Without metadata, your podcast really doesn’t exist. 

Which is why it’s so important to optimize it, to make sure that not only does your podcast exist, but it also grows and becomes a success! 💪 

Metadata includes: an image, a description, tags, the host’s name, and the category of your podcast… basically everything that your listeners need to know. 

Because your metadata is listed in your RSS feed, it’s one of the most important parts that you need to consider when creating your podcast. 

So take your time and do it right! 🕰️ 

How to optimize the metadata of your podcast?
Metadata examples for the Tips podcast

Who will read the metadata: 

First, and maybe most importantly, the Google robots read your metadata. 🤖 

And if you optimize the metadata for your podcast, it will help Google put you at the top of the search results… but more on this later. 

Second, your listeners! And any future listeners that are looking for a new podcast to listen to! 🎧 

So make sure to optimize the metadata for your show so that those that might not be too sure, will be convinced and happy to listen to your great podcast! 

When should I optimize my metadata? 

It’s best to optimize your metadata before you launch your podcast. 

That way you can start off on the right track to try and make your podcast a success. 

It will also be good to optimize your metadata before your show is released because that way everything will be coherent throughout your show. 

BUT, if you’ve already started your podcasting journey and launched your show, it’s not too late. ⏳ 

Just start making your images and episode descriptions more keyword friendly from here on out… It may take a bit more work, but I have faith in you. 

How to optimize the metadata for your podcast?
Appear at the top of Google’s search results when you optimize the metadata for your podcast!

Why do I need to optimize the metadata for my podcast? 

Well there can be a few reasons…

First: 

When you optimize the metadata for your podcast, it helps the SEO for your show. 

And for those that don’t know, SEO is Search Engine Optimization, which means that the better your SEO, the higher up your podcast will appear in Google’s search results. 🖥️ 

And by putting keywords into your metadata, it increases your SEO, which is super helpful for your podcast! 

Keywords are key! 🗝️ 

The Google robots will search your metadata for keywords and then they can recommend your podcast in the top of their search results when someone searches for something that relates to the subject of your show. 

Second: 

If you have optimized metadata, for example a great thumbnail for your podcast, or a super interesting show description, it can appeal to potential listeners. 😍 

With optimized metadata like this, it can be the difference between someone pressing play on your podcast or not. 👍👎

There is so much metadata that you can optimize to boost your podcast! 

For example, the show title and description, the titles and descriptions of each episode, the covers of each episode… you get the point. 

Having clear and exciting episode descriptions and catchy titles for each podcast episode can grab the listener’s attention and make them want to listen to your show. 

You need to make sure that the descriptions are structured well, and you can always add some emojis to make reading it more interesting. 😎 🐥 🌴 🏈

Emojis are also good for portraying emotions which is great to try and get new listeners to listen to your podcast! 😁 🤣 😢 😱 

Third: 

There are 3 steps that I recommend when writing your podcast show description: 

  1. Start with a phrase that is aimed for your target audience that introduces the problem you want to solve or the question that you want to answer through your podcast. ❓
  2. Next, add one or two phrases to describe the main topics that you will cover in your podcast. Keep it precise and to the point. 📍
  3. Finish convincing your audience by sprinkling in a few words regarding the frequency of your podcast, the format of your show, and maybe mention some of your future guests. 👤

And again, because I can’t emphasize it enough, don’t make your podcast description too long, it could deter people from pressing play. So be straight forward, but remember to keep it interesting! 

More ways to optimize your metadata:

I know it can be tempting to take the easy way out and just copy and paste your podcast show description when writing each episode’s description. 

But don’t! ⚠️ 

We both know you’re more creative than that! 

So, when writing each episode’s description, don’t repeat the show’s title or the name of the host, because that’s already posted in the podcast’s overall description, and would therefore be repetitive. 

So try to work on making sure that each episode has a unique description.

This also gives you the opportunity to add more keywords, boosting your SEO even more! 😁 

Another tip, don’t write the keywords one right behind the other.

Search engines like Google, and other platform algorithms will see your trick and it will not have your desired effect. 

And one final tip: 👇  

Don’t put the episode numbers in the title if you are planning on publishing it on Apple Podcasts (which you should of course be publishing your show on Apple Podcasts). 

The platform finds it repetitive and is not a fan of that at all. 

How can I use tags to optimize my metadata? 

Tags are used a bit like labels that help your audience discover the episodes of your podcast. 

It functions the same way as a hashtag on Instagram. #️⃣ 

You can assign tags to your show that will relate to the topic of your podcast which can help those looking under that tag find your show. 

For example if you have a show about vegan cooking, you could have the tag #vegancooking. 🥦 🥕 🥑 

Then when people look at podcasts under the tag #vegancooking they will be likely to find your show! 🧐 

To sum up: 

There can be many elements that make up your metadata.

Make sure that you take the time to optimize each one so that your show can reach its maximum number of downloads possible! 📈 

Keep in mind that the metadata plays a very important role in your podcast’s visibility so don’t brush over it quickly. 

We can’t wait to see all your optimized metadata! 🤩 

by Ali
June 14, 2022

There can be a lot to learn when launching your podcast 🎙️, so as a Junior Brand Content Manager here at Ausha, I’m happy to help you out with the blogs I write! Besides sharing my thoughts on podcasting, I enjoy spending time with my friends, exploring Paris (where I currently live), and visiting my family back in the USA 🇺🇸

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