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Discover our news, our new features and all our tips to create, communicate and monetize your podcast.

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Podcaster writing the DNA of their podcast
October 7, 2021

How to find and express your podcast’s DNA

A podcast is a bit like a book. It's based on: a universe ✨ (subject area? time period? place? fiction or non-fiction?)characters 😁 you (if you speak), your guests, your listenersand, above all, a message…

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🤓 What theme do you want to explore?

Our latest articles

Ausha Communications Module
October 7, 2021

Manage all the marketing and communications for your podcast directly from the Ausha Communications Module

The new Ausha Communications Module brings all the marketing and communications tools you need to make your podcast really take off together in one place. Available within the one same tab, you'll find: The video…

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Automatization of a podcast's communication plan via Ausha
October 7, 2021

Automating your podcast’s communication plan with Ausha

We can all agree that researching, recording, editing and broadcasting represent just 50% of the work required. The remaining 50% involves communicating the podcast and its latest episode. 📣 But when you've put so much…

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New Ausha Video Clip Generator
October 7, 2021

A new version of Video Clip Generator to help boost awareness of your podcast

How can you make potential listeners who happen to come across your program want to press play? And how can you make your brand-new episode appeal to the eyes (and, most importantly of all, the…

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Implementing a Cross Promotion strategy for your podcast
October 6, 2021

How to develop a cross-promotional strategy to grow your podcast’s audience?

A winning bet to grow your podcast audience 76% of podcasters attending my presentation at the Podcast Marketing Summit have never done cross-promotions with other podcasts. However, 31.3% of French internet users listen to podcast…

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Finding your "why" for your podcast
October 6, 2021

Podcast: the key to staying motivated and in it for the long haul

As with any project, getting started with podcasting requires a certain rigor as well as good organization. Launching your podcast is work. It takes time and motivation. But...you and I both know that maintaining and…

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October 6, 2021

Podcast vocabulary when you’re looking to get started

Aurore, from the ComDeMom podcast hosted on Ausha, revisits terms that are often used by podcasters, but are not well known by others. 🤓 This will allow you to perhaps improve your existing episodes or…

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Writing an effective press release
October 6, 2021

Four steps for writing an effective press release for your podcast

Writing a press release allows you to increase recognition for your podcast. This is the first step in Ausha's listener journey. 🚀 63% of podcasters attending Ausha's June 17th Podcast Marketing Summit have never used…

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Pierre, Product Owner at Ausha
October 6, 2021

Pierre, Product Owner at Ausha

In this article, you can find out more about his background and his role within the Ausha team. 💜 If you'd like to learn a bit more about other Aushos (aka Ausha employees), I invite…

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Tips for getting your podcast on Instagram
October 6, 2021

10 tips for promoting your podcast on Instagram

But how do you create an Instagram account that's consistent with your podcast? Clémentine Roux, Podcast Marketing Consultant, explains it all in this article with her 10 tips. 🤓 Instagram: the ideal place for promoting…

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Snaking content
September 22, 2021

Six ways to reuse the content of your podcast

This article touches on three objectives: gaining visibility, optimizing the content of your episodes and saving significant amounts of time in the promotion phase of your podcast. The foundation of your future strategy 🔎 Are…

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How to broadcast your podcast on Apple Podcasts
August 26, 2021

How to add your podcast to Apple Podcasts

If it's here that the largest selection of podcasts can be found, it's also where the largest number of listeners gather. 🎧 As such, publishing your podcast on Apple Podcasts is the first step in…

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Eloïse Barrège, Community Builder at Ausha
August 19, 2021

Éloïse, Community Builder at Ausha

For the past several months, you've perhaps noticed that our social networks have come alive, evolved and have gotten more personalized. All this is the work of Éloïse, the new Community Builder at Ausha. 💜…

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