Blog

Discover our news, our new features and all our tips to create, communicate and monetize your podcast.

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Which brand identity for your podcast?
July 7, 2021

How to build your podcast’s brand identity

This step will allow you to verify that the editorial approach and graphic identity of your podcast correspond to its brand identity. Remember that getting the word out regarding your podcast is just as important…

🤓 What theme do you want to explore?

Our latest articles

Ausha listener persona template
July 7, 2021

How to define your podcast’s listener persona

In this case, the product is your podcast, consumers are your listeners and what we're looking to define through this article is the listener persona. 🧐 Why define the listener persona? By focusing on your…

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Adding your Google Podcasts via Ausha
July 7, 2021

How to add your podcast to Google Podcasts

From a podcaster's point of view, adding a show to Google Podcasts doesn't quite work like it does for listening platforms like Deezer, Spotify or Apple Podcasts. The difference between Google Podcasts and other listening…

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Add your podcast on Deezer
July 7, 2021

How to add your podcast on Deezer

Making your podcast episodes available on Deezer is therefore an essential step to take if you want to maximize your audience reach and increase your number of listens. If you haven't already done so, here's…

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How to properly reference your podcast in SEO
June 9, 2021

Podcasts and SEO: How to make your podcast visible on search engines

How to properly reference your podcast on listening platforms Of course, the first thing to do in order for your podcast to be well referenced on classic search engines and on Google is to make…

June 7, 2021

Listener Journey: Four steps to make your podcast really take off

At Ausha, we don't like leaving things to chance. So to keep you from simply crossing your fingers and hoping that your podcast will just work out, 🤞 we found a method to help turn…

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Victor Data Analyst at Ausha
June 7, 2021

Victor, data analyst at Ausha

Ausha's marketing team is growing day by day! Victor Boittiaux recently joined the Aushos team. 💜 At 24 years old, Victor juggles two hats: by day, he's a data analyst on Jennifer Han's team (CMO…

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June 7, 2021

Branded podcast: Three mistakes to avoid

Podcasts have become THE media trend of the moment, and many companies are creating branded podcasts simply to follow suit. The result: Lots of blunders! 😵 Because we want to help you make your show…

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May 26, 2021

Dressing up your podcast

Dressing up your podcast is a step you don't want to neglect. It makes it recognizable or simply keeps your listeners from dozing off in the middle of your show. Here are some tips for…

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May 26, 2021

How to make a podcast using GarageBand

There are many audio editing software options, but for Apple users, the easiest is GarageBand. You'll love that it's free and easy to use. Ausha will show you how to use it to make your…

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Creating your podcast
May 25, 2021

How to create your first podcast

Are you interested in podcasting? This article was written for you! Discover all the steps for easily creating your podcast. (more…)

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Five tips for writing your podcast script
May 25, 2021

Five tips for writing your podcast script

When launching your podcast series, you'll need to think about the structure of your episodes. The more prepared you are, the more time you'll save when recording and editing. Of course, there's no one right…

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How to get paid for your podcasts
May 25, 2021

How to get paid for your podcasts

In an ideal world, podcasters would be able to produce content without having to worry about money. In the real world, however, all content creators need money to live and to offer quality productions. Here…

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