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August 19, 2021
Creating an RSS feed for your podcast: The DIY method
For your podcasts to be available to all listening platforms, including Spotify, Deezer, Apple Podcasts, and Google Podcasts, you need to be aware of some technical requirements before creating your own RSS feed. That's what…
News & Updates
August 19, 2021
Franck, Chief Product Officer at Ausha
Franck is also one of the funniest people on the team. 😀 Unfortunately, his arrival in mid-December didn't allow us to discover his incredible talent during the annual ICREO Christmas calendar...🎅 But one thing's for…
by
Emma
Create
July 7, 2021
How to build your podcast’s brand identity
This step will allow you to verify that the editorial approach and graphic identity of your podcast correspond to its brand identity. Remember that getting the word out regarding your podcast is just as important…
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July 7, 2021
How to define your podcast’s listener persona
In this case, the product is your podcast, consumers are your listeners and what we're looking to define through this article is the listener persona. 🧐 Why define the listener persona? By focusing on your…
by
Emma
Promote
July 7, 2021
How to add your podcast to Google Podcasts
From a podcaster's point of view, adding a show to Google Podcasts doesn't quite work like it does for listening platforms like Deezer, Spotify or Apple Podcasts. The difference between Google Podcasts and other listening…
by
Emma
Promote
July 7, 2021
How to add your podcast on Deezer
Making your podcast episodes available on Deezer is therefore an essential step to take if you want to maximize your audience reach and increase your number of listens. If you haven't already done so, here's…
by
Emma
Promote
June 9, 2021
Podcasts and SEO: How to make your podcast visible on search engines
How to properly reference your podcast on listening platforms Of course, the first thing to do in order for your podcast to be well referenced on classic search engines and on Google is to make…
Promote
June 7, 2021
Listener Journey: Four steps to make your podcast really take off
At Ausha, we don't like leaving things to chance. So to keep you from simply crossing your fingers and hoping that your podcast will just work out, 🤞 we found a method to help turn…
by
Emma
News & Updates
June 7, 2021
Victor, data analyst at Ausha
Ausha's marketing team is growing day by day! Victor Boittiaux recently joined the Aushos team. 💜 At 24 years old, Victor juggles two hats: by day, he's a data analyst on Jennifer Han's team (CMO…
by
Emma
Create
June 7, 2021
Branded podcast: Three mistakes to avoid
Podcasts have become THE media trend of the moment, and many companies are creating branded podcasts simply to follow suit. The result: Lots of blunders! 😵 Because we want to help you make your show…
by
Emma
Create
May 26, 2021
Dressing up your podcast
Dressing up your podcast is a step you don't want to neglect. It makes it recognizable or simply keeps your listeners from dozing off in the middle of your show. Here are some tips for…
by
Emma
Create
May 26, 2021
How to make a podcast using GarageBand
There are many audio editing software options, but for Apple users, the easiest is GarageBand. You'll love that it's free and easy to use. Ausha will show you how to use it to make your…
by
Emma