Laura

Laura Hoffmann is Community Content Manager at Ausha. For over three years, she has been creating content dedicated to podcast marketing, with one clear goal: helping podcasters launch and grow their shows. She works across a variety of formats, articles, resources, social media, and webinars, always with a practical, actionable approach. Her role is to turn podcast marketing challenges into clear strategies that anyone can implement. Alongside her work, she is passionate about reading and naturally launched her own literary podcast.

Branded Podcast: The 4 Mistakes Our Sales Team Keeps Hearing About

There's one thing most struggling branded podcast launches have in common, and it's not the topic, the guest, or the…

3 weeks ago

What Actually Helped the Podcast “Produced By” Grow

Growing a podcast isn't just about recording great conversations. It's about what happens before and after you hit publish. These…

1 month ago

Before You Grow Your Show, Remember How to Be a Listener

A couple of days ago, reading through Podcast Marketing Magic, one line stopped me mid-scroll: you should be a good…

1 month ago

Publish Your Video Podcast to YouTube Directly from Ausha

YouTube is no longer just an option for podcasters, it has become a must-have distribution channel. Yet publishing to YouTube…

2 months ago

The Podfading Phenomenon in Established Podcasters: Our Experience With Our Own Branded Podcast

Podfading, the premature abandonment of a podcast, is almost always talked about as a beginner's problem: creators who throw in…

2 months ago

Best Podcast AI Tools in 2026: Boost Your Workflow & Grow Faster

Introduction The best podcast AI tools in 2026 are: Ausha Intelligence for marketing and promotion, ChatGPT for brainstorming and scripting,…

2 months ago

Podcast Search Optimization: What 5 Podcasts, Including BlackRock’s Branded Show and an Indie True Crime Hit, Teach Us About Ranking Higher on Apple and Spotify

We've published several case studies featuring the PSO Control Panel over the past months: BlackRock and its branded podcast The…

3 months ago

Ausha x Edison Research: The Anatomy of the Most Successful UK Podcasts

What actually makes a podcast climb to the very top of the UK charts? Are there publishing patterns that could…

3 months ago

Ideal Podcast Length: How Long Should Your Episodes Be?

"How long should my podcast be?", it's the question every new creator types into Google at 11pm before their launch.…

4 months ago

Podcast Planning in 2026: The Complete Step-by-Step Guide

Podcast planning is the process of organizing your content strategy, episode structure, publishing schedule, and promotion plan before you hit…

4 months ago