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Podcast & Impressions: Everything You Need to Know About Spotify’s New Data

This recently unveiled statistic, available on the Spotify for Podcasters platform, is a goldmine for podcast creators seeking visibility. But what exactly are impressions? And how can they transform the way your podcast is discovered and listened to on Spotify?

That’s what we’ll explore, with practical tips to make your show stand out among all the audio content available on the platform. 🚀

What is an impression for a podcast?

Impressions refer to the number of times your podcast or one of your episodes appears in Spotify’s search results.

Your podcast’s impressions may be much higher than your total number of listens. And this is an important factor to consider because it means that your podcast is being seen by many Spotify users, but not necessarily listened to. 🎧

Calculate Your Podcast’s Conversion Rate Using Spotify’s Impressions

Turning impressions into actual listens is the real challenge! 💪

To truly understand the impact of your impressions on your number of listens, you can calculate your conversion rate.

This calculation is done in a flash: simply divide the number of listens from Spotify by the number of impressions, then multiply by 100.

Following this metric will allow you to refine your strategy and increase the impact of your podcast. 📈

Where do impressions come from, and where do most of your listens come from?

Thanks to Spotify for Podcasters, you can not only know your total impressions but also understand where they come from: home page, search, or library. This information is invaluable for targeting your efforts and attracting more listeners. 🔍

The calculation I just gave you for overall impressions can be completely adapted here for each source of impression.

Why is it interesting to calculate this?

Because you’ll be able to see at a glance which source converts Spotify users into listeners for your podcast the best.

How to Boost Your Podcast’s Impressions on Spotify?

Publish regularly: The key to increased visibility lies in the regularity of your publications. The more active you are, the more Spotify will highlight you.
Optimize your PSO: Podcast Search Optimization, or PSO, is your ally to shine in Spotify searches. By integrating strategic keywords into your metadata, you boost your chances of capturing listeners’ attention.
Choose the right categories: A judicious selection of your podcast categories can greatly improve your visibility and, by extension, your number of impressions on Spotify.

In summary, impressions open the door to greater visibility on Spotify. By adopting the right strategies, you can turn these views into a loyal and engaged audience. 🌈

Laura

Laura Hoffmann is Community Content Manager at Ausha. For over three years, she has been creating content dedicated to podcast marketing, with one clear goal: helping podcasters launch and grow their shows. She works across a variety of formats, articles, resources, social media, and webinars, always with a practical, actionable approach. Her role is to turn podcast marketing challenges into clear strategies that anyone can implement. Alongside her work, she is passionate about reading and naturally launched her own literary podcast.