Categories: News & Updates

Ausha’s new PSO Category Benchmark reveals the success patterns behind top-performing podcasts.

How often do top-performing podcasts publish new episodes? How many characters do they use in their titles? How long are their episodes on average? How many reviews do they receive?

For the first time, podcasters can finally see what makes the best shows stand out and compare their own practices with the leaders in every category.

The PSO Category Benchmark analyzes multiple key indicators

Publishing frequency

How often do the top podcasts release new episodes? And where do you stand?

Metadata formatting

What’s the average title and description length among the top podcasts in your category? And are yours optimized enough for PSO?

Episode duration

Are your episodes shorter or longer than what listeners expect in your category?

Number of reviews and star ratings

How many reviews do top-performing podcasts receive, and how does your average rating compare?

Cover colors

See which color tones dominate your category and whether your visual identity aligns with the trend or stands out.

The PSO Category Benchmark adjusts its insights based on the platform, country, and category you choose, ensuring you get truly relevant, actionable data.

With this level of precision, creators can:

⭐ Understand what top shows do to grow and stay visible
🚀 Spot new optimization opportunities tailored to their own podcast
💜 Turn raw data into smarter editorial and creative decisions

Whether you want to align with the leaders or set yourself apart, the PSO Category Benchmark gives you the clarity you need. Use it to pinpoint your improvement areas and identify the trends you can adapt to your show.

This new tool is part of Ausha’s Podcast Search Optimization (PSO) suite, already used by agencies, networks, and brands to boost their podcast visibility on Apple Podcasts and Spotify.

The PSO Category Benchmark strengthens Ausha’s mission: empowering every creator with the tools they need to grow with confidence and clarity.

👉 Try the PSO Control Panel free for 7 days and start comparing your podcast with the top 200 shows in your category.

Emma Potier

Emma Potier is Head of Brand Content at Ausha. She leads the company’s content strategy and works closely with her team to create content that helps podcasters successfully launch and grow their shows. She also regularly represents Ausha as a spokesperson, both in internal webinars and at industry events. A serial podcaster, she has launched several podcasts and currently hosts Tips, Ausha’s podcast. With over five years of experience and more than 100 episodes produced, she shares practical marketing strategies to help podcasters amplify their reach.

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