News & Updates

Track your success across the world with more precise location stats! 

Discover the precise locations where your podcast is most popular 😎

Our “Location” feature is a powerful tool that can provide you with  more precise data about your audience’s location. This feature allows you to explore in which countries, states, and cities your podcast is most popular. 

With this level of data granularity, you can gain a deeper understanding of your audience and tailor your content and promotion strategy to maximize your impact. You will connect with your listeners like never before.

Overall, the “Location” feature is a game-changer for podcasters who want to grow their audience and take their podcast to the next level. 🚀

You can choose between a sphere map or a classic, flat map, making it easy to explore, zoom, click, and scroll through the data in a matter of seconds. This level of detail and interactivity makes it easy to see where your audience is tuning in from and how you might be able to engage with them in new, more powerful ways.

Choose the granularity you want

Explore in which countries your podcast is most popular 🇺🇸🇬🇧🇫🇷

With the Launch Plan, you can explore in which countries your podcast is most popular.

Understanding your audience’s geographic location can be helpful in understanding the cultural context of your listeners. This can help you to tailor your content and marketing efforts to better appeal to your audience’s interests and preferences. 🤜🤛

For example, if you discover that your podcast is popular in a particular country, you could create content that explores that country’s culture or history. You could even invite local guests onto your show to share their insights and experiences with your listeners.

See in which states you’re the most listened to 🏙️🌴🏔️

Starting from the Boost Plan, you can see in which states your show is most listened to.

Knowing which states your podcast is most popular will help you to identify potential growth opportunities. 🚀 If you notice that your podcast is particularly popular in a certain state, you could consider partnering with local businesses or influencers to reach even more listeners in that area.

Track your downloads by city 🤩

With the Supersonic Plan, you can even track your downloads by city

Imagine all the possibilities! 

For example, suppose you discover that your podcast has a significant following in Portland, Oregon. In that case, you could organize a meet-up with your listeners to engage with them in person, creating a meaningful connection that keeps them coming back for more. 

Alternatively, you could deliver a personalized shout-out to your local audience in your next episode, increasing engagement and loyalty. 🥳

In conclusion, our Location feature is a game-changer for podcasters. 

Whether you are just starting or have been podcasting for years, this feature is a must-have for any podcaster looking to grow their audience and take their podcast to the next level.

Podcasting is a global medium, and the new “Location” feature allows you to tailor your content to your audience’s location, refine your promotion strategy, and ensure that you are reaching your audience in the right way. 🚀

Give it a try now! 💜

Emma

Emma Potier is Head of Brand Content at Ausha. She leads the company’s content strategy and works closely with her team to create content that helps podcasters successfully launch and grow their shows. She also regularly represents Ausha as a spokesperson, both in internal webinars and at industry events. A serial podcaster, she has launched several podcasts and currently hosts Tips, Ausha’s podcast. With over five years of experience and more than 100 episodes produced, she shares practical marketing strategies to help podcasters amplify their reach.

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