The Best Podcast Marketing Tools to Grow & Promote Your Podcast in 2025

Podcast marketing tools are what help a podcast get discovered, clicked, and listened to. They play a key role in improving visibility on Apple Podcasts and Spotify, turning social traffic into actual plays, and understanding what drives real audience growth.

In this guide, we focus specifically on podcast marketing tools. These are the tools designed to support promotion, discoverability, conversion, and performance tracking in 2025 🔥

Quick note: This article focuses on podcast marketing tools (promotion, discoverability, conversion, and growth). If you also need production basics (microphones, recording, editing), you’ll find a short “Production Essentials” section near the end.

What Makes a Great Podcast Marketing Tool?

• Discoverability: helps your podcast appear in Apple Podcasts and Spotify search results.
• Conversion: reduces friction so clicks turn into episode plays.
• Distribution reach: ensures your podcast is available everywhere your audience listens.
• Audience insights: shows what content, platforms, and episodes drive engagement.
• Scalability: supports consistent promotion as your podcast grows.

All the podcast marketing tools listed below are available directly within the Ausha platform. Instead of switching between multiple tools, Ausha brings everything together in one place.

8 podcast management tools you haven’t heard of before (but need)

#	Podcast marketing tool (available on Ausha)	What it helps you do
1	Marketing-first podcast hosting	Distribute your podcast widely while centralizing promotion and performance tracking.
2	Deeplink (direct episode link)	Send listeners straight to a specific episode and reduce friction in the listener journey.
3	Podcast Search Optimization (PSO) Control Panel	Improve your visibility in Apple Podcasts and Spotify search results using keywords and rankings.
4	Clip Video & audiogram generator	Create short, captioned video clips to promote episodes on social media and newsletters.
5	Podcast charts & rankings tracker (Ausha Charts)	Monitor your podcast’s visibility and performance across platforms, countries, and categories.
6	Podcast website & episode pages	Build SEO visibility and give each episode a shareable, searchable home online.
7	Podcast name generator	Create a clear, searchable foundation for your podcast brand from day one.
8	Ausha Pro	A professional-grade toolkit for organizations to manage, brand, and scale a podcast channel from one place.

1. Marketing-first podcast hosting

Podcast hosting software, like Ausha Hosting platforms probably sound like the most boring part of podcasting. In fact, most non – podcasters probably have no idea such things exist! But your hosting platform is actually a really important podcasting tool when it comes to growth 💪

A hosting podcast platform is what creates the backbone of podcasting technology: The RSS feed link. This link is what updates listening platforms (also called podcast directories) with newly created episodes. A podcaster makes a new episode, uploads it to their host platform, and then the RSS feed alerts listening platforms (like Apple Podcasts) that the new episode is ready and accessible to listeners. So how does this effect growth? The answer is distribution. The more listening platforms a host platform automatically distributes to, the more potential listeners a podcast episode can reach 🌎

Some hosting platforms only create the RSS feed, then you are on your own to create an account in every listening platform you want your podcast to be on, then manually copy your RSS feed into each one as well. Other hosting platforms will automatically distribute to a handful of listening platforms. Here at Ausha we distribute to over twenty listening platforms around the world: Apple Podcasts, iHeart, Amazon Music, Spotify, the list is long. We are particularly proud of our engineers work to automate our users’ distribution to both YouTube and Soundcloud since those platforms don’t use the standard RSS technology 😁

Note: If you want to do a private podcast episodes, you should make sure your hosting platform can do that too (yes, we can at Ausha).

2. Deeplink which is a direct Link to One specific episode

Next on our list of must-have podcasting tools is the Deeplink. 🔗

Conversions are the key to growing your show. And the Deeplink tool is the key to conversions. Let us explain:

A conversion is when a non-listener becomes a listener. It happens right when a person presses ‘play’ to listen to one of your episodes. We call that part of the “listener journey.” 👣

Here’s an example of a listener journey without the Deeplink:

1. A person is exposed to your show in some way– let’s say they see one of your social media posts.
2. They click on the link in the post.
3. That takes them to a listening platform where they then have to scroll down to search for the episode they want to listen to.
4. Then they click on the episode.
5. Finally they press ‘play.’

The more steps in a listener journey, the more likely you are going to lose people along the way. That is where the term “conversion rate” comes in– how many people who saw your marketing material actually were converted into a listener. You want a high conversion rate. 📈

With Deeplink, the listener journey is shortened and the conversion rate goes up. That is because with Deeplink, the listener is directed straight to the episode to hit ‘play.” No scrolling to pick an episode. They are taken to the exact episode that you have chosen to highlight in your marketing post.

This is the listener journey with Deeplink:

1. A person is exposed to your show in some way– let’s say they see one of your social media posts.
2. They click on the Deeplink in the post.
3. They press play.

Deeplink is tool developed by Ausha and only available for Ausha users. You can learn more about the technology behind the feature here. 🛠️

3. Ausha’s PSO Control Panel: Improve your podcast visibility on listening platforms

Did you know that 50% of listeners discover new podcasts directly on listening platforms, and that 70% of them use the search bar to do so? In other words, the real challenge isn’t just creating great content, but making sure your podcast actually appears when someone searches for a topic like yours. 🎯

Ausha’s PSO (Podcast Search Optimization) Control Panel helps you boost your podcast discoverability and rank higher on Apple and Spotify. With this complete optimization toolkit, you can identify high-impact keywords, optimize your episode details, and track your rankings to outperform competitors and grow your audience organically.

Everything you need to monitor and enhance your visibility on listening platforms, right where discovery happens 🌍

4. Ausha’s Clip Video as Video Converter

A video converter takes your audio file and transforms it into a video file. The video files often contain the podcast cover art and/or audio waves as the visuals. 🖼️

A great video converter will do the job quickly, allowing you to create a bunch of them stress-free. A great one will also produce a transcript and or/captions to help with search engine optimization efforts and keep the viewer engaged.

We discussed the importance of video in the Video Equipment Bundle section so we won’t repeat everything here. Just know that a video converter is now a podcaster’s best friend— without having to do much work at all, a podcaster can take their podcast episodes and easily turn them into marketing posts for social media, email, etc. 😍

A video converter is now one of the must-have podcasting tools. That’s why we include it in our package at Ausha. If you want to really dive into the weeds, you can check out more info here.

5. Ausha Charts: Track your podcast rankings and competitors

24% of listeners browse charts on listening platforms to find new podcasts. That means appearing in these rankings can directly boost your discoverability and credibility 📊

Ausha Charts is a 100% free tool that lets you track your position on Apple Podcasts and Spotify charts, analyze your performance, and compare your podcast with competitors, all from a single dashboard.

You can filter by country, category, or show, follow your progress over time, and even receive alerts when your ranking changes. Whether you’re hosted on Ausha or not, Ausha Charts gives every creator access to essential visibility data, helping you measure and grow your audience with precision 🚀

6. Podcast website & episode pages

A podcast website might sound optional at first, especially when your show is already available on Apple Podcasts and Spotify. But a dedicated podcast website is actually a powerful podcast marketing tool, because it gives your podcast a searchable home online, outside of listening platforms. 🌐

A podcast website, can help your show get discovered through Google searches and shared links, bringing new listeners to your content over time.

With Ausha, your podcast can have a dedicated website, and each episode can have its own episode page. These pages make it easy to share a specific episode (for example in a newsletter, a blog post, or on social media), while keeping the listener journey simple and focused 👀

Episode pages also help you structure your content in a way that supports discoverability: clear titles, descriptions, embedded audio players, and a clean page that you can link to anytime you promote an episode. Instead of sending someone to a platform where they need to search again, you give them a direct, reliable destination that works everywhere.

In short, podcast websites and episode pages help you build a stronger marketing foundation: better shareability, better search visibility, and a central hub for your podcast beyond directories. 🚀

7. Ausha’s Podcast Name Generator

All of these podcasting tools are all well and good, assuming that you already have podcast up and going. But what if you are just starting out? What is the most important growth tool to use from the very beginning? We believe it is the Podcast Name Generator. 🤖

A podcast’s name is the foundation for its potential growth. It is the basis for your show’s search engine optimization. It is the cornerstone of your branding. Some people will decide whether or not to listen to your show based on the name. Believe it or now, some listeners will decide whether or not to recommend your show based on the name.

The Podcast Name Generator helps you come up with a strong podcast name. Just put in a keyword and the tool will generate potential names. Even if it does not generate the perfect name for your podcast, you can use the list to further brainstorm. 🧑‍🔬

You can find Podcast Name Generators across the internet, and you are welcomed to use ours for free here.

8. Ausha Pro: All the tools a professionnal needs for their podcast

The last of the podcasting tools we will cover is Ausha Pro. Think of this tool like a Swiss Army knife– lots of tools in one. 🧰

This service package is specifically designed for branded podcasts. A lot of times organizations know that making their own podcast would be an excellent opportunity for them, but they don’t have the internal capacity and expertise to truly grow it. That’s where Ausha Pro comes in.

Ausha Pro has features like platform configuration done by Ausha staff, white label branding options, a channel page (one brand, multiple podcasts), SSO integration, and much more. 🤓

If you are a business, nonprofit, or really any kind of organization making a branded podcast, rather than picking individual podcasting tools on this list, you probably want to pick this comprehensive one.

Production Essentials

These tools are not podcast marketing tools, but they support audio and video quality once your audience finds your show. Strong production helps with listener retention, even though discoverability and promotion come first.

1. High-quality microphone
   Clear, consistent audio makes a strong first impression and keeps listeners engaged. A good microphone helps ensure your podcast sounds professional from the very first episode.
2. Remote recording software
   Remote recording tools make it possible to record high-quality interviews and conversations with guests, even when you’re not in the same location.
3. Easy-to-use editing software
   Editing software helps you clean, structure, and enhance your audio recordings. Many tools also offer transcription and export options to support content reuse.
4. Free music sites for sound design
   Music helps define your podcast’s identity. Using properly licensed free music allows you to create intros, outros, and transitions without legal risk.

Summary

The best podcasting tools for growing podcasts are easy for podcasters to use and save them time. That starts early in the production process with great mic to record high quality audio. It goes all the way to Dynamic Ad Insertion that can reach back in time to create monetization in past episodes. ✨

Regardless of price, the features should be the best fit for your specific show, your specific growth goals, and how you want to live your best podcasting life.

So start trying some or all of these before your next recording session! What you create deserves to grow! 💯💯💯

Thanks for the read, and as always, enjoy the podcast journey! 🪐