From a podcaster’s point of view, adding a show to Google Podcasts doesn’t quite work like it does for listening platforms like Deezer, Spotify or Apple Podcasts.
We’re talking more about indexing than adding.
This means that you’re not really asking Google Podcasts to add your podcast to their app; you’re making sure they know about your new show, so they can automatically reference it in their catalog.
The good news is that with Ausha, the indexing process is super simple since it’s automatic! So you don’t have to do anything special. Just make sure that:
It may sound technical when stated like that, but rest assured, with Ausha, all these steps take care of themselves.
As soon as your podcast is active (i.e. not in “private” or “draft” mode), Google will scan the Ausha podcast database to update its catalog. Easy!
Then you’ll need to wait approximately three weeks after uploading your first episode to see your show appear on Google Podcasts.
If you would like more information, Sarah, our Customer Success teammate, has prepared a comprehensive article about this in our help center.
Being referenced on Google Podcasts ensures that you’ll have a prominent place in Google’s search results depending on the query that’s typed in.
For example, if you launch a podcast on Corsican songs and someone searches the internet on this subject, your podcast will be displayed in the first position in a carousel of audio files directly available for listening.
The Google Podcasts platform, in addition to allowing you to reach a wider audience, has a real benefit for the SEO of your podcast.
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To increase your audience, you’ll need to add your podcast to all listening platforms. Learn how to add your podcast to Deezer or Spotify!
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