How to put your podcast on Spotify


How to put your podcast on Spotify

May 25, 2021 • About 6 min. read

How to catch the eye of Spotify?

Add your podcast to Spotify with Ausha

Thanks to a partnership between Ausha and Spotify, you can now put your podcast on Spotify in just one click!

This integration allows you take advantage of all the power of the Spotify application in addition to its audience. No doubt this will have a positive effect on your listenership.

How to automatically put your podcast on Spotify

  1. Log in to your Ausha account.
  2. Go to “Settings“, then “Distribution” of your episode.
  3. Check the Share my Podcast on Spotify box.
  4. All done! Within an hour or two, your podcast will be visible on Spotify!

If you’ve already added your podcast to Spotify, we advise you to leave this box unchecked to avoid duplication.

Feel free to check out our list of all the platforms for distributing your podcast with Ausha.

And if you don’t have a podcast on Ausha yet, you can try it for free for 14 days.

Ausha, the only podcast marketing platform that helps you grow your podcast

14 day trial • No credit card needed
independent podcaster

Putting your podcast on Spotify manually

Most podcast platforms like Apple or Deezer follow a similar process, so Spotify is no different. The basic process is to create an account, submit your RSS feed to the service, and then wait for approval.

To help you navigate the process of submitting a podcast to Spotify, we’ve provided a checklist of requirements that your podcast must meet before being submitted. Then follow our seven-step guide for adding your podcast to Spotify.

1. Make sure your podcast meets Spotify’s requirements

Before uploading your podcast to Spotify, make sure your episode meets Spotify’s requirements. Use our checklist below to verify your podcast’s settings:

  • MP3 files must be in ISO/IEC 11172-3 MPEG-1 Part 3 (MP3) audio format with bitrates between 96 and 320 kbps.
  • The cover must have a square (1:1) ratio and be in PNG, JPEG or TIFF format with the highest possible resolution. The RSS feed must include a title, cover image and detailed metadata for at least one episode.
  • Episode titles and other fields intended for listeners should not exceed 20 characters to avoid being truncated with the ‘…’ field in the Spotify platform.
  • Special characters must be coded in HTML in podcast titles and descriptions. For example, “News & Politics” should be written in the same way as “News & Politics”. (Note: Spotify does not allow other HTML tags like . These tags will be removed from your descriptions before publication.)
  • The length of the episodes cannot exceed 200MB. (200MB corresponds to approximately 83 minutes at 320Kbps or more than 200 minutes at 128Kbps.)

2. Create a Spotify account

The next step consists of visiting the “Spotify for Podcasters” site and logging into your account. If you don’t yet have an account, you’ll need to create one before you can proceed to the podcast upload process.

3. Accept the Terms and Conditions of Use

The next screen is where you’ll start setting up your podcast list. To get started, click on the “Start” button, which will take you to Spotify’s Terms and Conditions of Use page. Read the fine print, add your full name and accept the Terms and Conditions of Use. Then click on “Continue”.

4. What is a podcast RSS feed?

The next step is to provide the platform with your RSS feed link.

Go to your podcast hosting service and find your RSS feed link. Then add the link to Spotify and click “Next”. If you do not enter your RSS feed link correctly, you’ll receive an error message asking you to enter the correct link.

What’s a podcast RSS feed?

It’s a URL that websites and podcast listening platforms use to deliver frequently updated information.

Podcast repositories monitor the stream continuously and display new information as it’s added to the stream.

If you weren’t using RSS feeds, you’d need to manually update each platform every time you created a new episode.

An RSS feed for a podcast is a bit different from the one used by a website.

To work properly, a podcast RSS feed needs additional information, such as title, description, illustration, category, language and explicit rating, while an RSS feed for another source would not require these fields.

The standard podcast RSS feed format that we all use today was developed by Apple Podcasts.

5. Check that you are the owner of the podcast

On the next screen, Spotify will verify that you own the content of the podcast that you’re uploading.

Spotify sends an eight-digit code to the email address associated with the RSS feed. This email address is most likely the one you used to register with your podcast hosting service.

Find the verification email in your inbox, then enter the unique code on Spotify.

You have one hour to retrieve the code for verifying your podcast. If you miss this window, you can always send yourself another unique 8-digit code.

After verifying that you’re the owner of the podcast, click on “Next”.

6. Enter the details of your podcast

The next step is to enter some information about your podcast, including the country it was created in, its principle language, the name of your podcast host and the general category of the podcast.

After choosing a general category, you can then choose three sub-categories. Spotify also allows you to choose two other general categories with their own subcategories.

If your podcast covers a wide range of topics, you’ll want to add additional category fields.

That way, your episode will appear in more places, since Spotify users have the platform to discover new podcasts.

After filling in each field, click on “Next”.

7. Check and submit your podcast

The final step in the process of uploading a podcast to Spotify is to verify all the information you’ve provided.

Pay special attention to the details because you can’t change them once you click on Submit.

When you’re sure that everything looks good, click on “Send”.

Once you’ve clicked on this button, Spotify will have officially received your podcast! It usually takes a few hours for the Spotify team to review the information and upload your podcast listing.

Your program will appear on the platform shortly after that.

Now it’s your turn!

3D podcast microphone

Launch your podcast with Ausha

All-in-one platform to easily launch and grow your podcast.

Start for Free
3D planet with rings
Avatar of Emma
by Emma
May 25, 2021

Related Stories

5 Podcast Marketing strategies to make your podcast go viral
How to grow a Podcast in 2024 : our Top strategies
How to Embed Podcast on Your Website: A Step-by-Step Guide
X logo