Boost Your Discoverability on Apple Podcasts 
& Spotify 
Identify high-impact keywords, optimize episode notes, and outperform competitors. All with our complete Podcast Search Optimization (PSO) toolkit.
4.7 on Capterra
4.7 on G2 Crowd
Trusted by 20,000+ podcasts
Creators, Media Companies, Networks, Agencies, and Brands all grow their podcast audience with Ausha.
Podcast Discoverability Begins in Search.
Are You Showing up?
Most listeners find their next show by searching inside Apple Podcasts or Spotify. If your podcast doesn’t appear there, it stays invisible.
Every Search Could Be Your Next Listener 
When a listener types a keyword like “marketing” into Apple Podcasts or Spotify, the apps show a ranked list of podcasts. The ones at the top get discovered first.
Be Found Where Listeners Actually Search
with Podcast Search Optimization
PSO is SEO for podcasts, built to get you found on Apple Podcasts & Spotify.
Find Top Keywords to Extend Your Reach
Optimize Episode Notes in Real Time
Track Your Rankings & Outrank Competitors
Identify the Right Keywords to Reach New Listeners 
Listeners type words into the search bar to find shows like yours. Visibility starts with choosing the right keywords so your podcast shows up when they search.
Discover the Keywords That Listeners Actually Use
See which keywords people search for most with Search Volume, and how competitive they are with the Difficulty Score.
Discover the Keywords That Listeners Actually Use
See which keywords people search for most with Search Volume, and how competitive they are with the Difficulty Score.
Show Up When Listeners Search
With the right keywords in your titles and notes, your content becomes easy to find.
Show Up When Listeners Search
With the right keywords in your titles and notes, your content becomes easy to find.
Discover More Keyword Ideas with Built-In AI. More Keywords, More Reach.
AI scans your metadata and transcripts to suggest a wide range of keyword ideas you can target.
Real-Time Optimization for Maximum Visibility
Enter your episode title, description, and tags. PSO Checker analyzes them instantly, delivers an optimization score, and provides step-by-step recommendations to help you rank higher on your target keyword.
Get Actionable Recommendations
Follow a step-by-step checklist to optimize your titles, descriptions, and tags.
Track Your Optimization Score
See your real-time score and know instantly if your episodes are ready to rank higher.
Boost Visibility with AI
Discover keyword opportunities with AI-powered suggestions tailored to your podcast.
Climb 
to the Top 5 Search Results Where Listeners Click
Most listeners click the top 5 results. See exactly where your podcast ranks for each keyword and who’s ahead of you, so you know how to climb higher.
Know Who’s Ahead of You
See which podcasts rank above you for your target keywords.
See Who You’re Up Against
Instantly spot the podcasts ranking above you for your target keywords.
Uncover Their Strategy
Analyze how competitors use keywords in their titles, notes, and episodes.
Climb Higher
Refine your metadata and keyword strategy to climb higher in search results.
See Your Real Ranking
Type in a keyword and instantly see where your show appears in search results.
Discover What Drives Podcasts to the Top of the Charts 
PSO Category Benchmark compares your show to category leaders, revealing what top performers do to stay visible on Apple and Spotify. See where you stand and uncover actions that drive growth.
See How Top Shows Craft Titles and Descriptions
Compare your title and description length to the top shows in your category
Understand how leaders use length to improve clarity and discovery
Optimize your title and description length to boost your podcast’s discoverability
Compare your title and description length to the top shows in your category
Understand how leaders use length to improve clarity and discovery
Optimize your title and description length to boost your podcast’s discoverability
See which colors, layouts, and styles dominate your category’s top performers
See how leading podcasts design cover art that captures attention and builds brand recognition
Identify opportunities to refresh your visual identity and stand out in crowded feeds
Discover What Makes Podcast Cover Art Stand Out
See which colors, layouts, and styles dominate your category’s top performers
See how leading podcasts design cover art that captures attention and builds brand recognition
Identify opportunities to refresh your visual identity and stand out in crowded feeds
Find Publishing Patterns That Drive Growth
Compare your publishing frequency, episode length, and release days with top shows in your category
See how ratings and reviews strengthen visibility and listener trust
Use these insights to build consistency, engagement, and long-term growth
Compare your publishing frequency, episode length, and release days with top shows in your category
See how ratings and reviews strengthen visibility and listener trust
Use these insights to build consistency, engagement, and long-term growth
Track Your Growth 
at a Glance
Your visibility score, top-performing keywords, and ranking history—all in one dashboard to measure your success.
Watch Your Podcast Become More Visible
Your growth is tracked in one simple week by week view, so you can see what’s working and celebrate your progress.
Track Progress in Seconds
Spot your winning keywords and see how every optimization boosts your position.
Monitor Overall Visibility
One clear score shows if your podcast is becoming easier to find.
Measure Global Growth
Check how your podcast performs in different countries and grow your reach worldwide.
Track Ranking
Trends
Follow your progress over time with simple charts that highlight wins and setbacks.
Track Every Win Instantly
Celebrate wins, spot drops, and stay motivated with real-time updates.
Your Podcast’s Visibility, Simplified
See how easily listeners can find your show and how your discoverability improves over time.
Take PSO to the Next Level with 
Advanced onboarding and strategic support for agencies, media, and networks.
Multi-show management for 3+ shows
Multi-user access for 5+ team members
Professional onboarding for hands-on training
Expert coaching for ongoing growth
Priority support from Ausha experts
From Keywords to Growth: Real PSO Success Stories 
See how publishers — from freelancers to enterprises — rapidly improved their visibility and grew their audience.
See How PSO Makes Podcast Visibility Simple
Get a look inside the PSO Control Panel and see how easy it is to manage your podcast’s visibility in one place.
They Chose Ausha.
Here’s Why
"In our first month with Ausha’s PSO, downloads grew 41% without ads—and now 1 in 3 new listeners says they found us through search!"
"We achieved great success with one of our episodes, seeing a huge uptick in subscriber growth across Apple and Spotify — driven in part by optimizing effectively for PSO!"
"Really enjoyed the features of the PSO control panel. I liked being able to track our competitors for our tracked keywords and to do live search of keywords."
"Ausha’s PSO helped my podcast ArtEcoVert gain discoverability, reach a targeted audience, and generate real opportunities. It gave me the confidence to test out a new theme!"
"PSO has had a very significant impact. We use it to build effective strategies. The result: increased audience. It’s a visibility lever now integrated into all our client support."
"From the launch of my podcast, Ausha’s PSO tool helped me structure my descriptions and choose the right keywords by analyzing their positioning. PSO is a real asset for increasing podcast visibility."
"With the PSO tool, we track our keywords and optimize our episodes and show in real time. It’s efficient, very easy to use, and the team provides excellent support!"
"I love this new feature! With the PSO Control Panel, I am now top 1 for my main keyword on both Spotify and Apple Podcasts, as well as frequently in the top 10 for my other keywords."
"A new feature that once again positions Ausha at the top among podcast hosts, across all languages. Discoverability of a podcast is one of the significant challenges podcasters face, and the PSO is the perfect tool to pinpoint the content to create in order to boost visibility among the people we REALLY want to reach!"
"I wasn't aware of the extent to which SEO was a lever I needed to work on for my podcast. The PSO Control Panel opened up a whole new world of possibilities for me to reach my audience."
Ready to See How Visible Your Podcast Really Is on Apple Podcasts?
Test out PodWars, our free visibility tool, and see how your show performs in search results.
Master PSO with Ausha Academy 
Discover our step-by-step lessons to help you master Podcast Search Optimization and grow your show’s visibility. Created just for you.
Be Found on Apple & Spotify with PSO
Get Discovered
Climb Higher
Track Your Growth
