How BBC Studios Climbed Apple & Spotify Charts in 60 Days with PSO

How BBC Studios Boosted Podcast Visibility (and What You Can Learn From It)

Visibility on Apple Podcasts, Spotify, and other platforms is key to growing your audience. These apps function like search engines. If your show doesn’t appear in the right results, it won’t reach the listeners it’s meant for.

That’s the challenge BBC Studios faced—and overcame. Using Ausha’s PSO Control Panel, they dramatically increased the visibility of one of their flagship podcasts in just a few weeks.

👉 Download the free case study to discover the method BBC Studios used to rank higher on Apple Podcasts and Spotify

PSO (Podcast Search Optimization) is the process of improving your podcast’s position in search results inside listening apps. It’s similar to SEO, but for platforms like Apple Podcasts and Spotify, where your audience is actively looking for content.

For example, in the case of BBC Studios, showing up for a keyword like “science” wasn’t optional. It was essential. PSO helped them achieve that. The method? Align your show’s metadata—titles, descriptions, and tags—with how listeners search. When done right, PSO increases visibility, expands reach, and ultimately grows your audience.

The strategy used by BBC Studios isn’t limited to big names. Whether you're launching a branded podcast, building a media network, or supporting clients, PSO can work for you.

Search has become one of the most powerful discovery channels for podcasts, but many shows haven’t optimized for it yet. That means there’s still an opportunity for those who act now.

With the PSO Control Panel, you can:

• Identify high-potential keywords
• Optimize your podcast’s metadata
• Track your rankings in real time
• Benchmark against competitors

And the best part? It works no matter where you host your podcast. 🔥