In an ideal world, podcasters would be able to produce content without having to worry about money. In the real world, however, all content creators need money to live and to offer quality productions. Here are five tips for getting paid for your podcasts!
Getting your podcasts produced
If you have an idea for a podcast, whether it’s a one-off or a series, you can start by approaching various producers. Depending on the format, topic and tone of your project, you can pitch your idea to:
- A radio station like France Culture or Europe 1 Studio
- A podcast studio like Arte Radio, Binge Audio, Podcast Factory, Podcut, Nouvelles Ecoutes or Louie Media
Each studio has its own preferences when it comes to selecting a project. L’Association pour le Développement du Documentaire Radiophonique et de la Création Sonore (Addor) offers an extremely useful guide for podcasters. It’s full of advice on how to submit your project to producers.
Also, feel free to visit each of the websites of the studios you’re interested in to get more information regarding their selection process.
Ask for donations from your podcast listeners
If you have a relatively large audience or think you can mobilize a community around your project, you can engage in participatory funding. This can take several forms:
- A regular tip-based funding platform, such as Patreon or Tipeee
- A crowdfunding campaign to raise significant funds over a short period of time, via Ulule or KissKissBank
You’ll need to specify how you’ll be using this money. Is it to pay yourself directly? To pay for equipment/materials? To pay for transportation as part of producing a podcast?
Find a sponsor for your podcast
If you have a lot of listeners or your show is about a niche topic, you could look for a sponsor for your podcast. To do so, you should Identify a few brands that may be of interest to your audience based on the theme of your show.
You can then approach these companies and highlight what they have to gain by partnering with you. Give them as much information as possible regarding your podcast style, audience and listener statistics. Don’t forget to attach an episode and/or a “demo” (useful if your contact doesn’t have time to listen to an entire episode).
Specify the type of sponsorship you’re proposing. For example, it can take the form of a commercial at the beginning of the episode, presented by the brand or by yourself.
Even if you don’t have thousands of listens per episode, having a niche topic increases the chances that your listeners will be directly interested in your topic…and, as such, in the brand that’s sponsoring your podcast.
Produce brand content via a podcast
If you have expertise in podcast design, sound recording, editing and mixing, you can produce podcasts directly for a brand. In the past few months, many companies have launched their own audio programs. This allows them to develop their brand universe and attract new customers.
If you have a particular affinity for a brand, you might consider approaching it directly for brand content. Explain your project and highlight your skills.
However, don’t sell yourself short. Podcasts cost less than videos, but quality production requires time and resources.
Create an e-shop related to your podcast
Another solution for getting paid as a podcaster is to offer products inspired by your show: tote bags, mugs, pins, etc. You can create an e-shop on your podcast website!
For this, you can either go through a platform that’ll handle your orders, or you can manage this business yourself.
This can be an attractive solution if you have a large, well-established community. However, be careful you don’t underestimate the time spent on product design, communications and order management.
Don’t expect to make a living out of it, either. You’ll more likely make a bit of pocket money versus a real salary!
What are your tips for getting paid for podcasting?monetization