How Visible Is Your Podcast
on Apple Podcasts?
70% of Listeners use the search tab to find shows—make sure they find yours. If you're not showing up, your show will stay invisible.
Check your Search Visibility Now!
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Tell us a little more about yourself
This helps us provide you with the most relevant insights
Company Size
How do you use podcasts?
Find Your Podcast
Start typing your podcast name to search
Pick a Country Store
Where do you want to check your podcast's visibility?
Which keyword would listeners search to find your show?
Search for keywords that matter to your podcast and see if you appear in the results
Podcast Discoverability Begins in Search.
Are You Showing up?
Most listeners find their next show by searching inside Apple Podcasts or Spotify. If your podcast doesn’t appear there, it stays invisible.
Every Search Could Be Your Next Listener 
When a listener types a keyword like “marketing” into Apple Podcasts or Spotify, the apps show a ranked list of podcasts. The ones at the top get discovered first.
Be Found Where Listeners Actually Search
with Podcast Search Optimization
PSO is SEO for podcasts, built to get you found on Apple Podcasts & Spotify.
Find Top Keywords to Extend Your Reach
Optimize Episode Notes in Real Time
Track Your Rankings & Outrank Competitors
4.7 on Capterra
4.7 on G2 Crowd
Trusted by 20,000+ podcasts
Creators, Media Companies, Networks, Agencies, and Brands all grow their podcast audience with Ausha.
Identify the Right Keywords to Reach New Listeners 
Listeners type words into the search bar to find shows like yours. Visibility starts with choosing the right keywords so your podcast shows up when they search.
Discover the Keywords That Listeners Actually Use
See which keywords people search for most with Search Volume, and how competitive they are with the Difficulty Score.
Discover the Keywords That Listeners Actually Use
See which keywords people search for most with Search Volume, and how competitive they are with the Difficulty Score.
Show Up When Listeners Search
With the right keywords in your titles and notes, your content becomes easy to find.
Show Up When Listeners Search
With the right keywords in your titles and notes, your content becomes easy to find.
Discover More Keyword Ideas with Built-In AI. More Keywords, More Reach.
AI scans your metadata and transcripts to suggest a wide range of keyword ideas you can target.
Real-Time Optimization for Maximum Visibility
Enter your episode title, description, and tags. PSO Checker analyzes them instantly, delivers an optimization score, and provides step-by-step recommendations to help you rank higher on your target keyword.
Get Actionable Recommendations
Follow a step-by-step checklist to optimize your titles, descriptions, and tags.
Track Your Optimization Score
See your real-time score and know instantly if your episodes are ready to rank higher.
Boost Visibility with AI
Discover keyword opportunities with AI-powered suggestions tailored to your podcast.
Climb 
to the Top 5 Search Results Where Listeners Click
Most listeners click the top 5 results. See exactly where your podcast ranks for each keyword and who’s ahead of you, so you know how to climb higher.
Know Who’s Ahead of You
See which podcasts rank above you for your target keywords.
See Who You’re Up Against
Instantly spot the podcasts ranking above you for your target keywords.
Uncover Their Strategy
Analyze how competitors use keywords in their titles, notes, and episodes.
Climb Higher
Refine your metadata and keyword strategy to climb higher in search results.
See Your Real Ranking
Type in a keyword and instantly see where your show appears in search results.
Watch Your Podcast Become More Visible
Your growth is tracked in one simple week by week view, so you can see what’s working and celebrate your progress.
Track Progress in Seconds
Spot your winning keywords and see how every optimization boosts your position.
Monitor Overall Visibility
One clear score shows if your podcast is becoming easier to find.
Measure Global Growth
Check how your podcast performs in different countries and grow your reach worldwide.
Track Ranking
Trends
Follow your progress over time with simple charts that highlight wins and setbacks.
From Keywords to Growth: Real PSO Success Stories 
See how publishers — from freelancers to enterprises — rapidly improved their visibility and grew their audience.
See How PSO Makes Podcast Visibility Simple
Get a look inside the PSO Control Panel and see how easy it is to manage your podcast’s visibility in one place.
They Chose Ausha.
Here’s Why
"In our first month with Ausha’s PSO, downloads grew 41% without ads—and now 1 in 3 new listeners says they found us through search!"
"We achieved great success with one of our episodes, seeing a huge uptick in subscriber growth across Apple and Spotify — driven in part by optimizing effectively for PSO!"
"Really enjoyed the features of the PSO control panel. I liked being able to track our competitors for our tracked keywords and to do live search of keywords."
"Ausha’s PSO helped my podcast ArtEcoVert gain discoverability, reach a targeted audience, and generate real opportunities. It gave me the confidence to test out a new theme!"
"PSO has had a very significant impact. We use it to build effective strategies. The result: increased audience. It’s a visibility lever now integrated into all our client support."
"From the launch of my podcast, Ausha’s PSO tool helped me structure my descriptions and choose the right keywords by analyzing their positioning. PSO is a real asset for increasing podcast visibility."
"With the PSO tool, we track our keywords and optimize our episodes and show in real time. It’s efficient, very easy to use, and the team provides excellent support!"
"I love this new feature! With the PSO Control Panel, I am now top 1 for my main keyword on both Spotify and Apple Podcasts, as well as frequently in the top 10 for my other keywords."
"A new feature that once again positions Ausha at the top among podcast hosts, across all languages. Discoverability of a podcast is one of the significant challenges podcasters face, and the PSO is the perfect tool to pinpoint the content to create in order to boost visibility among the people we REALLY want to reach!"
"I wasn't aware of the extent to which SEO was a lever I needed to work on for my podcast. The PSO Control Panel opened up a whole new world of possibilities for me to reach my audience."
Podcast SEO: Test Your Podcast’s Visibility and Rankings on Apple Podcasts and Spotify
How Visible is Your Podcast?
Podcast listening platforms such as Spotify or Apple are the top discovery channel: The Podcast Host reports that 1 in 2 listeners find new podcasts there. ****More specifically 70% of podcast app users type keywords into the search bar to decide what to listen to. If your show doesn’t appear in the top results, chances are it’s invisible to most potential listeners.
That’s where our free Podcast Visibility Checker comes in. With PodWars, you can instantly see whether your show is ranking where it should and who you’re competing against.
➡️ Check Your Visibility Now.
Why Podcast Visibility is Key to Growth
Let’s open Apple Podcasts (and Spotify works almost the same way). From the main menu, there are four key interfaces:
- The Homepage: curated by editorial teams. Nice for inspiration, but studies show that only 6% of listeners rely on editorial picks to find new shows.
- The Browse section: this combines curated content with top podcast charts, plus categories and subcategories. About 24% of listeners discover podcasts here. Being ranked in these charts helps, but it’s not the main growth driver.
- The Personal Library: simply a collection of shows people already follow. It’s important for loyalty, but not for discovery.
- The Search feature: and this is where discovery really happens. 70% of listeners use the search bar to type in keywords and explore new shows.
Now imagine you want to learn about the history of cowboys. You type cowboys or cowboys history into Apple Podcasts. The app instantly generates a list of shows and episodes. But here’s the catch: almost everyone chooses from the top 5 results. Beyond that, your podcast is nearly invisible.
That’s why podcast visibility is essential for growth: if your show doesn’t appear in the top search results for relevant keywords, new listeners will never find you. And if you’ve been wondering how to find podcast rankings for your show, the answer is simple: start by checking your position in Apple Podcasts and Spotify. Knowing where you stand is the first step toward climbing higher and reaching the audience you deserve.
➡️ With our free Podcast Visibility Checker, you can instantly see how your show ranks and who you’re competing against.
How to check your podcast visibility
Checking your podcast rankings only takes a few seconds. With our free Podcast Visibility Checker, the process is fast and straightforward:
- Enter your podcast name.
- Pick up to 5 keywords that matter to your audience.
- Instantly see your positions on Apple Podcasts.
That’s it, you’ll know exactly where your show stands when listeners search for content like yours.
➡️ Run Your Free Check.
From Visibility Snapshot to Continuous Optimization
Checking your rankings with a Podcast Visibility Checker is a great first step. But long-term growth requires more than a one-time snapshot, it requires mastering a discipline: Podcast Search Optimization (PSO).
Think of PSO as the SEO of podcasting. Just like search engine optimization helps websites rank higher on Google, Podcast Search Optimization helps your show rank higher in Apple Podcasts and Spotify search results. It’s about understanding how keywords, metadata, and listener engagement all influence where your podcast appears when people search.
Once you start practicing PSO, you move from simply “hoping to be found” to actively building podcast visibility.
And that’s where Ausha’s PSO Control Panel becomes your best ally.
The PSO Control Panel is a tool that helps you boost your visibility in Apple Podcasts and Spotify search results.
With the PSO Control Panel, you can:
- Track rankings across multiple countries, expanding your visibility beyond one market.
- Monitor changes over time, so you know what’s working and what isn’t.
- Get AI-driven keyword recommendations, making it easier to choose the exact terms your audience is searching for.
- Continuously optimize your metadata, titles, descriptions, categories, to align with real listener intent.
- Benchmark against competitors, seeing who ranks above you for specific keywords and getting the insights you need to overtake them.
PSO turns visibility into a measurable, repeatable process. And with the PSO Control Panel, you have everything you need to keep your podcast competitive as platforms and audiences evolve.
Why We Call it PodWars
Podcast visibility is a battle. Every keyword is a competitive arena where podcasts fight for the top spots.
When you start working on your Podcast Search Optimization (PSO), you enter this ongoing battle for visibility. Winning once isn’t enough—platforms evolve, competitors adjust, and new shows appear. That’s why you need to check, refine, and optimize regularly.
PodWars gives you the map of the battlefield: who ranks above you, who you’re competing against, and what it takes to rise.
➡️ Join the Battle: Check Your Podcast Visibility Now.
Podcast Visibility FAQ
What is podcast visibility?
Podcast visibility is the art of being discovered. It’s about making sure your show can be found by potential listeners, wherever they are looking for new content. One of the most powerful drivers of podcast visibility is listening platforms like Apple Podcasts and Spotify, where 50% of listeners discover new podcasts.
How can I track my podcast rankings?
If you’re wondering how to find podcast rankings for your show, the easiest way is to use a dedicated tool like our free Podcast Visibility Checker. It instantly shows you where your podcast appears in Apple Podcasts search results for the keywords that matter most to your audience. And if you want to go further, Ausha’s PSO Control Panel helps you boost your podcast visibility over time on Listening platforms.
Why is podcast visibility important for growth?
Because most listeners discover new podcasts through in-app search. If your show doesn’t appear in the top results, potential listeners won’t even know it exists. Strong podcast visibility ensures your content gets discovered, listened to, and followed.
Is this tool a podcast visibility checker?
Yes! PodWars is designed as a Podcast Visibility Checker. It helps you quickly test your show’s rankings and see how you compare to competitors. This is the first step toward building a long-term Podcast Search Optimization (PSO) strategy.
Be Found on Apple & Spotify with PSO
Get Discovered
Climb Higher
Track Your Growth
