The Checklist to Boost Your Podcast’s Visibility on Apple Podcasts and Spotify
50% of listeners discover new podcasts directly on Apple Podcasts and Spotify. And among them, 70% use the search bar.
If your podcast doesn’t show up in the results, you’re missing out on a huge opportunity to grow your audience.
Visibility isn’t about luck, it’s about strategy. To make your episodes discoverable, your titles, descriptions, and tags need to be designed as real SEO tools.
That’s exactly what this checklist offers: a clear, expert-backed method built by Ausha’s Podcast Marketing specialists to help you audit your podcast, choose the right keywords, and boost your visibility episode after episode.
Why Your Podcast Needs a Real PSO Strategy
When a listener searches for a new podcast on Apple Podcasts or Spotify, they don’t click randomly. They type a keyword, scroll through the top results, and pick what catches their attention.
That’s exactly where your podcast can stand out… or go unnoticed.
PSO (Podcast Search Optimization) means working on your metadata—titles, descriptions, and tags—so they match what listeners are searching for. In other words: speaking the same language as the listening platforms.
And contrary to popular belief, it’s not just for SEO experts. With the right method, you can absolutely analyze your keywords, optimize your content, and improve your visibility on your own.
A Step-by-Step Action Plan
What makes this checklist so effective is that it doesn’t leave you in the dark.
It walks you through each step to:
– understand where you currently stand
– choose the right keywords (and avoid overly competitive ones)
– optimize your metadata efficiently
– track your progress over time
Each step is illustrated with concrete examples, recommended tools, and easy-to-follow tips—even if you don’t have any technical knowledge.
What’s Next? Save Time and Gain Precision with the PSO Control Panel
Once you’ve mastered the method, you can take it further with Ausha’s PSO Control Panel. This tool lets you track your rankings in real time, get personalized suggestions, and visualize the concrete impact of your optimizations, week after week.
Download the PSO Checklist for Free
A simple method. No jargon. Just what you need to boost your visibility and grow your podcast.
Try now for free
Create a new show or try our platform with your existing podcast. Two ways leading to only one result with Ausha: grow an amazing podcast!
14 day trial • No credit card needed