One out of every two listeners discovers new podcasts directly on listening platforms (Discovery Stats 2024). In this context, platform visibility has become the ultimate growth lever for podcasters.
But distribution alone doesn’t guarantee visibility. Without amplification, your podcast mostly reaches your existing audience.
That’s why Ausha is expanding its growth suite with a paid visibility boost to accelerate reach on Spotify and YouTube. Our goal: to help you amplify your reach on Spotify and YouTube through simplified, performance-optimized promotion.
Paid Visibility Campaigns: Your New Integrated Growth Engine
Ausha Visibility Ads powered by Base for Creators, now available in beta, gives podcasters a new way to launch paid ad campaigns and unlock large-scale visibility in minutes. The concept? Campaigns 100% tailored for podcasts, launched and optimized directly within Ausha.
This module allows you to:
- Promote your podcast on Spotify and YouTube to reach listeners already interested in your niche.
- Turn your podcast goals and info into high-performing visibility campaigns ready for launch.
- Boost results effortlessly with campaigns tested and optimized by the experts at Base for Creators.
- Access real-time reporting to track performance, identify what’s working, and measure your growth.
- Launch campaigns starting at $100, available across all plans (including Freemium and non-hosted podcasts).
Ausha Visibility Ads is powered by our technical partnership with Base for Creators, whose advertising and audience acquisition expertise was first proven in the music industry through Base for Music. Together, we’ve adapted this know-how to podcast promotion to make paid visibility simpler, more accessible, and more effective for podcasters.
Launch and Optimize Paid Visibility Campaigns directly from Ausha
With Ausha, running a paid campaign is simple, no marketing expertise required. Here is how to launch yours in 4 easy steps:
- Select your platform (Spotify or YouTube) and choose your targeting criteria based on your topic and target audience.
- Set the budget of your campaign and turn your podcast details into a campaign designed for your goals, no advanced ad configuration required.
- Sit back and relax. The Base for Creators team tests and refines targeting combinations (location, interests, placements, devices) to identify what performs best.
- Track your growth throughout the campaign with detailed, real-time reports to understand exactly how your campaign is progressing.
Organic Visibility + Ads: The Hybrid Strategy to Boost Your Reach
Today, podcast consumption and discovery happen directly on platforms like Spotify, Apple Podcasts, and YouTube. For podcasters, this is a growth opportunity impossible to ignore.
However, with millions of shows available, the absolute challenge is being visible and discovered by listeners searching for a show like yours. The key to success now lies in a hybrid strategy:
- Organic Strategy (PSO Control Panel): Optimizing your show’s SEO, with relevant keywords, so it ranks at the top of search results in listening apps.
- Paid Strategy (Ads powered by Base for Creators): Actively targeting new, qualified audiences by amplifying your best content on Spotify and YouTube.
Investing in paid advertising helps amplify the impact of your organic strategy and ultimately boosts your podcast’s visibility on listening platforms.
Ausha: The All-in-One Platform to Amplify Your Voice
Ausha provides you with a powerful suite of marketing tools designed to help you turn your podcast into a true growth engine. Launching and growing your podcast has never been easier with Ausha!
Stand out among millions of podcasts
With Ausha’s PSO Control Panel (Podcast Search Optimization), boost your podcast’s visibility so it appears at the top of search results on Apple Podcasts and Spotify. Identify the best keywords using AI, analyze your competitors, and optimize your metadata (titles, descriptions) to continuously attract a qualified organic audience.
Grow your audience everywhere
Ausha offers a complete suite of promotional tools to help you shine across every channel. Create impactful Video Clips, schedule your social media posts with our built-in Social Media Manager, make listening easier with your Smartlink, and engage your subscribers through an automated Newsletter.
Drive your success with the right data
To turn growth into long-term success, you need to understand your performance. Track your episode listens in real time, learn more about your audience, and discover which platforms and countries your podcast performs best in. Identify when your audience listens the most to publish at the perfect time, and adjust your strategy based on the data that truly matters.
Our tools are compatible with all hosting platforms
Already using a hosting provider and not ready to switch? No problem. Some of our growth tools, including the PSO Control Panel, Ausha Intelligence, and our brand-new Ausha Visibility Ads powered by Base for Creators, are available without hosting your audio files with us. Simply add your podcast name or RSS feed, and we’ll take care of the rest.
Q&A: Everything you need to know about Ausha Visibility Ads powered by Base for Creators
No! Ausha offers simplified promotion with no advanced ad setup required. You launch the campaign, and Base For Creators handles the optimization to increase performance.
You can launch campaigns starting from a budget of $100. If you want to maximize performance, a budget of $500 is recommended, especially on YouTube.
The module is available for all Ausha plans, including freemium and non-hosted accounts, with no additional subscription cost.
We recommend choosing YouTube for reach and flexibility, and opting for Spotify if you’re looking for more qualified podcast engagement.
You will receive real-time reports by email to track your performance, identify what works, and measure your progress.
Ready to reach thousands of listeners?
With Ausha, boost your podcast across the biggest listening platforms by combining the power of organic and paid growth, all from a single place.
[Access Ausha Visibility Ads in beta]
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