By selecting high-impact keywords, optimizing metadata, and tracking performance in real time, the team significantly boosted podcast rankings and visibility.
This isn’t just a win for one podcast. It’s proof that with a strong podcast SEO strategy, any show can improve its visibility and attract more listeners.
Whether you are a media company, agency, or professional podcaster, this example shows what happens when smart Podcast Search Optimization (PSO) moves meet powerful tools and a capable team.
Why Podcast SEO Now Matters More Than Ever
When podcast listeners want to discover a new show, 50% start directly inside listening apps like Apple Podcasts or Spotify. And once there, 70% use the search bar to find content.
This makes search results one of the most powerful discovery channels available to podcasters.
Those results are powered by algorithms. They rely on your show’s metadata (titles, descriptions, and tags.) If your metadata isn’t optimized, your podcast won’t appear where it matters.
This is where Podcast Search Optimization (PSO) comes in. Much like SEO for websites, PSO helps your podcast rank for high-intent keywords and appear where listeners are actively searching.
BBC Studios recognized this opportunity. Rather than relying solely on promotion or ads, they invested in a structured podcast search strategy focused on metadata and keyword performance.
The Results: Measurable, Fast, and Long-Lasting
In less than 60 days, BBC Studios recorded significant gains for The Infinite Monkey Cage:
- Gained 76 positions on Apple Podcasts for the keyword “science”
- Jumped 94 positions on Spotify for the keyword “scientific topic”
- Reached the top 10 for multiple high-value search terms
- Increased their overall visibility score from 39 to 70 out of 100
These results were not one-time spikes. They were sustained by tracking and refining the show’s podcast search performance over time.
Strategy and Tool: A Winning Combination
BBC Studios did not climb the rankings by accident. Their success came from a well-executed Podcast Search Optimization strategy focused on metadata, keywords, and continuous improvement.
Having the right tool matters, but the biggest impact comes from how you use it. Defining clear keyword priorities, optimizing your content with precision, and monitoring your podcast rankings regularly is what drives results.
The complete case study reveals exactly how this method was applied. It breaks down the approach used to improve visibility, rank for more keywords, and outperform competitors.
👉 Download the full case study to explore the complete methodology.
The PSO Control Panel: Turning Strategy Into Action
If you want to improve your podcast’s visibility like BBC Studios did, you need more than a good plan. You need a platform that turns strategy into action.
The PSO Control Panel by Ausha helps professional podcasters, agencies, and media teams take control of their Apple Podcasts and Spotify rankings through smart, data-driven tools.
Here is what the PSO Control Panel allows you to do:
Identify the Right Keywords
Use AI to analyze your metadata and get keyword suggestions. Prioritize based on search volume and difficulty score to build a strong foundation.
Optimize Metadata with Precision
The PSO Checker gives real-time feedback on your episode titles, descriptions, and tags. As you apply its recommendations, your optimization score updates instantly.
Monitor Your Rankings Continuously
Track your position for every targeted keyword, across platforms and countries. Watch how your visibility evolves week after week.
Benchmark Against Your Competitors
With the Live Search feature, compare your podcast’s ranking with others in your niche. Spot opportunities to gain ground or defend your position.
Understand Your Overall Visibility
The PSO Dashboard provides a clear overview of your visibility performance, including average keyword positions, Top 3 / Top 20 / Top 100 rankings, and an overall visibility score.
The PSO Control Panel works with any hosting platform. Whether you’re on Ausha or not, you can use it to build a stronger podcast SEO strategy and grow your audience.
Get the Full Method Behind BBC Studios’ Success
BBC Studios achieved remarkable results with a focused Podcast Search Optimization strategy. But success came not from guesswork, but from method.
The complete case study covers their full method in detail, including:
- How they selected and prioritized their keywords
- How they rewrote their metadata for better results
- How they analyzed competitors and adjusted over time
If you want to understand how to rank your podcast and improve its visibility, this guide will show you how.
👉 Download the full case study to access the complete PSO strategy
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