Podcast Tags 101: Unlocking Better Discoverability

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Podcast Tags 101: Unlocking Better Discoverability

October 15, 2024 • About 6 min. read

podcast tags

In the world of podcasting, visibility is everything! That’s where podcast tags come in. These simple yet powerful keywords can significantly impact your podcast’s visibility on platforms like Apple Podcasts and Spotify. By choosing the right tags, you’ll not only improve your PSO but also ensure your episodes reach the right audience 🎯

In this post, we’ll explore how to find relevant tags (manually or with tools), the impact of podcast tags on discoverability, and where to place them to optimize your podcast for success. Ready to boost your podcast’s visibility? Let’s dive in! 🔍

What Are Podcast Tags?

Podcast tags are keywords or phrases that describe the content of your podcast episodes. They serve as signposts for podcast platforms like Apple Podcasts and Spotify, helping these platforms categorize and recommend your podcast to the right audience. Think of them as a way to ensure your podcast gets noticed when listeners search for topics related to your show.

By tagging your episodes with relevant keywords, you improve your PSO and make your content more discoverable in podcast search results. Whether your podcast focuses on true crime, health, or business, using the right podcast tags connects your episodes to the right listeners, increasing both your reach and engagement. 🚀

Podcast tags are also part of the metadata that platforms use to understand what your show is about. So, when users search for specific content, your podcast becomes more likely to appear in their recommendations. This helps build a consistent listener base, making your show stand out in a crowded market. 💡

In short, podcast tags are crucial for boosting your podcast visibility and ensuring that your episodes reach the audience that matters most.

Why Are Podcast Tags Important?

Podcast tags are often recommended as a best practice for improving your podcast’s visibility and reaching a wider audience. Just like the keywords you use in titles and descriptions, tags help describe your content and make it more searchable. By adding relevant keywords through tags, you give platforms like Apple Podcasts and Spotify a clearer understanding of your podcast’s theme, which can potentially enhance discoverability. 📈

However, while using podcast tags feels similar to using keywords in descriptions—something we know improves PSO—the direct impact of tags on podcast ranking hasn’t been fully confirmed by platforms yet. We do know that metadata, like keywords in titles and descriptions, definitely plays a role in search visibility. But whether podcast tags alone significantly boost discoverability remains somewhat uncertain 🎯

That said, podcast tags still serve a purpose. Even if their direct impact on ranking hasn’t been officially proven, they offer another layer of organization for your episodes, making it easier for listeners to find you when searching for specific topics. So while you shouldn’t rely on tags alone, they’re still an important part of your overall SEO and visibility strategy.

How to Choose Podcast Tags ?

Whether you’re doing it manually or using advanced tools like Ausha Intelligence, the goal is to pick tags that align with your podcast’s content and help it reach the right audience. Here’s how to do it effectively:

Finding Tags Manually

When selecting podcast tags manually, it’s important to think strategically. Start by identifying the core keywords that define your episode. Consider what your episode is about and how your audience would search for that information. For example, if your podcast discusses mental health tips, your tags might include mentalhealth, selfcare, or wellness. By selecting keywords that directly align with your episode’s theme, you help position your podcast to appear in relevant searches 💡

The key to manual tagging is striking a balance between broad and specific tags. While niche tags can help you target a focused audience, broad tags will expose your podcast to a wider group of listeners. Think about what terms your ideal listener would use, and use that insight to guide your tag choices 🤔

Find tags with Tools

If you prefer a more streamlined and efficient approach, using tools available on Ausha can make the process much easier and more effective :

The PSO Control Panel

Although the PSO Control Panel is primarily designed for optimizing your podcast’s metadata, it can be helpful for generating ideas for tags as well. By suggesting relevant keywords to use in your titles and descriptions, the PSO Control Panel provides inspiration for creating effective tags that boost your podcast’s discoverability on platforms like Apple Podcasts and Spotify 🍏

Ausha Intelligence

Ausha Intelligence simplifies the tagging process by automatically generating curated tags based on episode’s transcription. In addition to offering curated tags, Ausha Intelligence provides several other advanced features to optimize your podcast’s overall presentation:

  • Highly relevant Title suggestions based on your episode’s metadata and transcription
  • Detailed, SEO-optimized Descriptions crafted using Ausha’s expertise in Podcast Search Optimization (PSO) ✏️
  • Automatic Chaptering to help listeners navigate your content easily 🔖
  • Engaging Newsletters generated in just one click to captivate your audience 💌
  • Impactful Social Media Posts tailored to boost conversions and increase listenership 📱

By combining the insights from the PSO Control Panel with the powerful features of Ausha Intelligence, you can ensure your podcast is fully optimized for PSO and discoverability. Whether you prefer manual selection or AI-driven automation, these tools give you a comprehensive approach to increasing your podcast’s visibility and reaching a larger audience

Where to Put Your Tags ?

When it comes to improving your podcast’s visibility and SEO, knowing where to add your tags is just as important as selecting the right ones. If you’re using Ausha, adding and managing tags is a breeze, and it can significantly improve your podcast’s discoverability across platforms like Apple Podcasts and Spotify.

On Ausha, you have the ability to add up to 20 tags per episode! This is a fantastic opportunity to cover a wide range of keywords that reflect your podcast’s themes and help attract new listeners.

To get started, go to your Settings > Information tab, where you can add predefined tags. These predefined tags will be automatically added to each new episode, ensuring consistent visibility across your podcast catalog. 📕

However, to maximize your podcast’s reach, we recommend prioritizing a mix of predefined and fresh tags. Aim to use at least 2/3 new tags for each episode, while reusing 1/3 predefined tags. This strategy ensures that over time, your podcast covers a wider range of keywords without losing relevance. To add tags to a specific episode, simply navigate to the episode page and input your selected tags 🚀

Conclusion

Incorporating the right podcast tags into your episodes is essential for boosting your podcast’s SEO and increasing its discoverability on platforms like Apple Podcasts and Spotify. By choosing tags that accurately reflect your content, you improve your podcast’s chances of reaching a broader audience. Whether you’re selecting tags manually or using powerful tools like Ausha Intelligence, it’s important to consistently optimize your tagging strategy ✨

Remember, tags are just one part of the puzzle—effective titles, descriptions, and proper metadata all play a role in improving your podcast’s visibility. To streamline this process, you can rely on Ausha ! 🧩

Ready to elevate your podcast? Try Ausha Intelligence today and boost your podcasting game 💜

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Avatar of Laura
by Laura
October 15, 2024

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