Best Keywords by Category to Boost Your Podcast’s Visibility

Why Keywords Matter in Podcast Search Optimization

Let’s be honest: when it comes to publishing an episode, most podcasters focus on the content. And rightly so. But when it’s time to fill in the metadata—title, description, tags—many hit a wall. What should you write? Which terms will actually help people find your podcast?

Here’s the thing: half of listeners discover new shows directly on platforms like Apple or Spotify, and a majority use the search bar to do it. So the words you choose aren’t just decorative. They determine whether your podcast shows up—or disappears—when someone types in a topic.

PSO (Podcast Search Optimization) is about making sure your content gets found. But for that, you need to speak the same language as your listeners—and as the platform algorithms. That’s where keywords come in. And not just any keywords: the right ones, in the right places.

This resource helps you do exactly that. It takes the guesswork out of keyword research by showing you what’s being searched, how often, and how competitive each term is. No more relying on intuition. You’ll finally have real data to guide your choices.

What You’ll Find Inside This Resource

This isn’t a random list of buzzwords. It’s a strategic selection of keywords, organized by podcast category, and backed by real performance indicators pulled from the PSO Control Panel.

You’ll find:
Dozens of keyword ideas tailored to themes like Marketing, Parenting, Tech, Self-Care, True Crime, and more
For each term: an estimated search volume (how often people look for it) and a difficulty score (how hard it is to rank)
A mix of broad, popular topics and more niche terms that can help you stand out

And because choosing the “right” keyword isn’t always black and white, the resource includes tips on how to strike the right balance between visibility and relevance. Whether you're looking for high-volume terms to increase your reach or low-competition niches to own your space, this guide gives you a clear starting point.

Want to go further? All the data comes from Ausha’s PSO Control Panel, a tool that helps you track your rankings, generate keyword ideas, and audit your SEO strategy episode by episode.

Ready to make smarter keyword choices?