Get Found by More Listeners on Apple Podcasts and Spotify: Master Podcast SEO and Top Charts

Why mastering PSO and Charts matters

50% of listeners discover new podcasts directly through listening platforms, according to The Podcast Host. Within these apps, 24% browse the charts to find new shows, while 70% use the search bar to look for podcasts that match their interests or favorite topics.

These figures confirm a major shift: podcast discovery now happens inside the platforms themselves. Apple Podcasts and Spotify have become true search and recommendation engines, where the visibility of your show directly shapes its growth. Appearing in the right place, with the right keywords and categories, can determine whether a listener finds you... or never comes across your podcast at all.

What this means for creators is simple but powerful: you can have an impact. Visibility isn’t just luck or algorithmic mystery anymore, it’s something you can influence. By understanding how podcasts surface in charts, rankings, and search results, you can actively guide new listeners toward your show and increase your reach over time.

And that’s exactly what this webinar is designed to help you do. You’ll learn how discoverability really works on Apple and Spotify, what drives visibility behind the scenes, and how to make sure your show isn’t lost in the noise. Whether you’re launching a new podcast or already established, this session gives you the clarity and strategy to take control of your visibility and turn it into long-term growth.