The PSO Glossary: Every Term You Need to Understand Podcast SEO

How Podcast Search Optimization (PSO) Helps You Get Discovered

What is PSO and Why It Matters for Your Podcast

Podcast Search Optimization (PSO) is the practice of making your podcast more discoverable on listening platforms like Apple Podcasts, Spotify, or Amazon Music. Think of it as the podcasting equivalent of SEO, but instead of Google, the focus is on ranking higher in in-app search results.

1 in 2 listeners find new podcasts to listen to directly on these platforms'. And Among them, 70% use the search bar. That means your show’s visibility doesn’t just depend on great content it depends on how well your metadata is written, which keywords you target, and how well you follow the platform’s ranking signals.

At Ausha, we built the PSO Control Panel to help podcasters like you take control of these factors: from keyword suggestions to optimization scores and real-time ranking tools.

But to use these tools effectively, you need to understand the language behind them. That’s why this glossary exists.

What Is the PSO Glossary?

The PSO Glossary is a practical resource created to help you: • Understand the vocabulary of Podcast SEO • Make sense of the tools and metrics inside the PSO Control Panel • Communicate clearly when improving your podcast rankings • Learn the difference between tags, keywords, user queries, and more

Download the Free PSO Glossary

Clear definitions. No jargon. Just everything you need to understand Podcast Search Optimization and start growing your visibility.

👉