Ausha, the leading podcast marketing platform, celebrates its seventh birthday this year, marking a new chapter in its mission to help creators and brands grow their audiences sustainably. From its beginnings as a podcast hosting provider to becoming a leader in podcast marketing technology, Ausha has consistently focused on one goal: empowering podcasters to make their shows seen and heard.
From Podcast Host to Global Podcast Marketing Leader
Founded in 2018, Ausha quickly distinguished itself with a bold vision: to go beyond hosting and build tools that address the real challenge every podcaster faces: visibility.
While most of the industry was focused on hosting, distribution, and monetization, one key step was missing: audience growth. Podcasters could only rely on paid ads, with no real tools to help them grow organically. Ausha set out to change that.
This approach led the company to expand internationally, entering markets where podcasting is highly developed and data-driven. Along the way, Ausha refined its technology and its understanding of what podcasters truly need to scale their shows beyond paid promotion.
PSO: The Flagship Innovation Driving Podcast Visibility
At the heart of Ausha’s growth is PSO (Podcast Search Optimization) — a marketing approach developed by Ausha to help creators improve their visibility and rankings on Apple Podcasts and Spotify.
With the PSO Control Panel, podcasters can now analyze keywords, optimize metadata, and benchmark against competitors in real time, turning podcast visibility into an actionable, data-driven strategy.
By making podcast marketing both accessible and data-driven, Ausha has helped thousands of creators and organizations boost their discoverability. Among its clients are BBC Studios, Dior, Resonate Recordings, Big Pond Podcasts, UNESCO or Courtney Elmer (founder of PodLaunch and host of “Insider Secrets to a top 100 podcast”), all leveraging Ausha’s advanced marketing tools to grow their audio presence worldwide.
Looking Ahead: Expanding PSO and Strengthening Platform Partnerships
As Ausha steps into its eighth year, the company is more committed than ever to deepening its expertise in podcast visibility and strengthening collaborations with major listening platforms like Apple Podcasts and Spotify.
Its long-term vision is clear: to make PSO an essential step for every podcaster, as natural to work on when launching a show as SEO is for a website.
“From the beginning, our vision has been to give podcasters the same level of marketing intelligence that exists in other digital industries. That vision continues to come to life through our latest innovations, like PSO and advanced analytics, which help creators and brands turn podcast marketing into a true performance discipline,” said Maxime Piquette, CEO of Ausha.
As Ausha celebrates its seventh birthday, partners and creators from around the world have shared video messages of appreciation, a powerful reminder of the vibrant community that has grown with the company over the years.
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