Chartable Podcast Shutdown: Best Alternatives for 2024

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Chartable Podcast Shutdown: Best Alternatives for 2024

October 18, 2024 • About 11 min. read

Chartable podcast

The Chartable podcast era is coming to an end. With its official closure in December 2024, many podcasters are left wondering where to turn for their analytics and growth tools 📉

Chartable was known for offering essential insights into audience behavior, podcast rankings, and attribution features, making it a popular choice for podcasters worldwide. But don’t worry! There are several strong alternatives to Chartable that provide similar and even more advanced features, from podcast analytics to audience growth strategies 📊

Whether you’re looking to track your downloads, optimize your marketing efforts, or gain deeper insights into your audience, now is the time to explore the best tools on the market 🚀

What Was Chartable?

Chartable was one of the most widely used podcast analytics platforms, designed to help podcasters, networks, and marketers grow their audience through data-driven insights. Founded in 2018, Chartable quickly became popular for its ability to track and measure key podcast metrics, giving creators a clearer view of how their content performed 📈

Key Features of Chartable:

  • Trackable Analytics Prefix: This feature allowed podcasters to gather valuable data about their audience, such as download numbers, device information, and geographic location. It gave creators insights into their listeners’ behavior without collecting personal information, helping to refine podcast strategies and grow audiences 🌍
  • Podcast Rankings: One of the standout features of Chartable was its ability to track a podcast’s performance across major platforms like Apple Podcasts and Spotify. High rankings increased visibility, helping podcasters attract more listeners and potential sponsorships 💼
  • SmartLinks: Chartable’s SmartLinks feature was a game-changer for marketing campaigns, allowing podcasters to track the effectiveness of their promotional efforts. By using one single link for all platforms, podcasters could measure which campaigns drove the most downloads and optimize their marketing spend accordingly 🚀
  • Audience Demographics: With insights into listener demographics such as age, gender, and location, Chartable helped podcasters tailor their content to better engage their target audience. It even offered US household demographics in partnership with Epsilon, providing deeper data to brands and marketers interested in audience segmentation 👥

With its closure, podcasters have lost a powerful tool for understanding audience behavior and tracking podcast growth. However, there are several strong alternatives to Chartable that can help podcasters regain these capabilities and continue to grow their shows 🚀

Why Podcast Analytics and Growth Tools Matter

In the competitive world of podcasting, understanding your audience is key to standing out and achieving growth. Podcast analytics offer crucial insights into who your listeners are, where they come from, and how they engage with your content. By diving into this data, you can better tailor your episodes to match your audience’s preferences, increasing engagement and ensuring that your podcast resonates with them on a deeper level 🎯

Beyond knowing your audience, analytics help you refine your content strategy by showing which episodes or topics perform best, allowing you to focus on what works and adjust what doesn’t. This data-driven approach ensures continuous improvement and keeps your content fresh and relevant for your listeners 📈

Additionally, growth tools help you optimize your marketing efforts. Knowing which platforms or campaigns are driving the most traffic allows you to focus your energy and resources on channels that deliver real results, making your podcast marketing more efficient and impactful 💡

Moreover, sponsors are drawn to podcasts that can demonstrate strong engagement through concrete data. Being able to showcase audience retention, download numbers, and other metrics makes your show more attractive to advertisers, opening up new opportunities for monetization and long-term success 💸

In short, podcast analytics and growth tools are essential for understanding your audience, optimizing your strategy, and turning your podcast into a thriving venture 🎙️

Top 10 Alternatives to Chartable Podcast

With Chartable podcast tools shutting down, podcasters need new platforms to fill the gap for podcast analytics and growth. Below are the top alternatives, each with its own unique strengths to help you succeed 🎙️

1. Ausha: All-in-One Podcast Marketing and Analytics

Ausha is a powerful hosting and podcast marketing platform that gives podcasters the tools they need to boost their show and reach new audiences. With an integrated AI-driven approach, Ausha helps automate and optimize marketing efforts, making it easier for podcasters to grow their listenership 📊

Pros:

  • Advanced Analytics: Like Chartable, Ausha offers detailed analytics on downloads, listener demographics, and episode performance. With IAB-certified data, Ausha ensures that podcasters can track their audience with reliable metrics
  • Smartlink: Ausha’s Smartlink are powerful tools for cross-platform promotion, similar to Chartable’s SmartLinks. These allow podcasters to share one link that leads listeners to all platforms, track the link’s performance, and even embed an audio player directly into the link for seamless playback, increasing conversion rates
  • AI-Powered SEO Optimization: Through Ausha Intelligence and the PSO Control Panel, Ausha automates the creation of PSO-friendly episode descriptions, titles, and metadata, helping podcasters rank higher in search results and improve their visibility. This AI-driven approach is a significant upgrade from Chartable’s manual metadata management
  • IAB-Certified Data: Ausha provides IAB-certified analytics, ensuring podcasters have access to reliable data for attracting sponsors. Like Chartable, this certification gives podcasters the confidence they need to monetize their shows effectively
  • Other Marketing Tools: With the Social Media Manager, Newsletters, and the ability to generate promotional content like video clips, Ausha provides podcasters with a full marketing toolkit. These tools help podcasters save time while maximizing their promotional reach across multiple channels

Cons

  • No Trackable Prefix Yet: Ausha currently does not offer a Trackable Prefix feature like Chartable’s, which allows for granular download tracking from any podcast player. However, this feature is reportedly in development.
  • Limited Advanced Ad Features: Compared to platforms like Megaphone, Ausha lacks dynamic ad insertion and more advanced monetization tools specifically for ad-based revenue.

2. CoHost: Advanced Audience Demographics and B2B Analytics

CoHost excels in providing detailed audience demographics and B2B data insights, allowing podcasters to verify whether they’re reaching their target audience. It offers valuable insights into listeners’ age, income, lifestyle, and even the companies they work for, making it ideal for business-oriented podcasts seeking sponsorship opportunities. CoHost integrates seamlessly with existing hosting platforms, giving podcasters flexibility without needing to switch hosts 🔍

Pros:

  • Detailed audience demographics for targeted content.
  • B2B insights to secure relevant sponsorships.
  • Flexible integration with multiple hosting platforms.

Cons:

  • No IAB certification, limiting use for advertisers.
  • Fewer growth tools compared to other platforms.

3. Buzzsprout: Simple Analytics for Beginners

Buzzsprout offers basic podcast analytics, focusing on download counts, listener locations, and device usage. While it lacks the advanced capabilities of Chartable, it’s ideal for beginner podcasters seeking simple insights into their podcast’s performance. Additionally, Buzzsprout includes SEO-enhancing transcriptions, helping boost discoverability.

Pros:

  • Simple analytics for tracking basic performance metrics.
  • Transcription services that help with SEO, similar to Chartable’s features.
  • User-friendly, ideal for beginners.

Cons:

  • Limited advanced analytics compared to Chartable.
  • Lacks a Trackable Prefix for detailed audience tracking.

4. Simplecast: Advanced Analytics and Sharing Features

Simplecast provides advanced analytics and social media tools like Recast™, allowing podcasters to share clips of their episodes easily. It offers metrics on listener engagement, retention, and consumption trends, making it a strong alternative to Chartable for those who need deeper audience insights.

Pros:

  • Detailed listener engagement analytics, similar to Chartable’s advanced metrics.
  • Recast™ tool for easy sharing on social media, comparable to Chartable’s SmartLink.
  • Offers dynamic ad insertion for monetization.

Cons:

  • Lacks Trackable Prefix integration for detailed download tracking.
  • Higher cost for advanced features compared to simpler platforms.

5. Megaphone: Dynamic Ad Insertion and Monetization

Megaphone is known for its dynamic ad insertion and precise ad attribution metrics, making it a great alternative to Chartable for podcasters focused on monetization. It also provides audience targeting powered by Nielsen data, enabling podcasters to maximize their ad revenue.

Pros:

  • Dynamic ad insertion for flexible monetization.
  • Nielsen-powered targeting for better ad performance.
  • Detailed ad tracking similar to Chartable’s SmartPromos.

Cons:

  • Requires a high download threshold for access.
  • Limited support for video podcasts.

6. Libsyn: Comprehensive Hosting and Monetization

Libsyn is a long-standing podcast platform offering IAB-certified analytics and a variety of monetization options. Podcasters can track audience engagement and episode rankings, which provides insights similar to Chartable’s performance tracking.

Pros:

  • Provides IAB-certified data for reliable audience insights.
  • Offers robust monetization options including premium subscriptions.
  • Tracks podcast rankings across platforms.

Cons:

  • Outdated user interface compared to newer platforms.
  • No Trackable Prefix for granular tracking.

7. Omny Studio: Enterprise-Level Analytics

Omny Studio is designed for large-scale networks and radio broadcasters, offering detailed analytics similar to Chartable’s Trackable Prefix feature. It provides insights on audience engagement, making it suitable for enterprise-level podcasting needs.

Pros:

  • Detailed audience engagement analytics, similar to Chartable’s tracking.
  • Ideal for large networks and broadcasters.
  • Offers radio broadcast capture for hybrid content.

Cons:

  • Pricey, tailored to enterprise clients.
  • Lacks features for small podcasters.

8. Castos: Private Podcasting and Audience Insights

Castos offers a mix of private podcasting features and advanced audience insights, making it a good alternative to Chartable for podcasters who need detailed analytics and exclusive content options. It also enhances SEO with built-in transcriptions.

Pros:

  • Supports private podcasting for exclusive content distribution.
  • Provides in-depth audience analytics and consumption insights.
  • Includes transcriptions to boost SEO.

Cons:

  • Limited monetization tools compared to ad-centric platforms.
  • Lacks a Trackable Prefix for precise download data.

9. Podbean: Monetization and Basic Analytics

Podbean focuses on monetization with features like crowdfunding and sponsorship matching, while offering basic podcast analytics. Though it doesn’t provide the detailed insights of Chartable, it’s ideal for podcasters looking to grow their community and monetize their content.

Pros:

  • Monetization options such as crowdfunding and sponsorship matching.
  • Basic analytics for tracking downloads and listener behavior.
  • Easy-to-use platform for podcasters at all levels.

Cons:

  • Lacks advanced audience insights compared to Chartable.
  • Basic analytics may not be sufficient for data-driven growth.

10. Transistor: Multi-Show Hosting and Audience Analytics

Transistor is ideal for podcasters managing multiple shows, offering audience analytics similar to Chartable’s audience segmentation. It also allows for the creation of custom websites for each show, enhancing discoverability.

Pros:

  • Provides multi-show hosting with unified analytics.
  • Detailed audience segmentation and engagement tracking.
  • Supports custom websites to increase visibility.

Cons:

  • No IAB certification for metrics.
  • Limited monetization tools compared to ad-heavy platforms.

How to Choose the Right Tool for Your Podcast

Focus on Actionable Data, Not Just Numbers

When it comes to analytics, more isn’t always better. Look for tools that offer insights you can act on, not just data you can see. The goal is to help you interpret the numbers and turn them into concrete steps to improve your podcast. Whether it’s understanding why certain episodes perform better or identifying audience engagement patterns, the right tool should help you optimize your podcast strategy based on clear, actionable insights.

Make Data-Driven Marketing Possible

The best podcast analytics platforms are those that integrate marketing tools. Opt for a solution that provides tracking links, campaign effectiveness data, and insights into where your listeners are coming from. By understanding which promotional efforts (social media, email, collaborations, etc.) are driving the most traffic, you can refine your marketing strategy. This kind of data-driven marketing helps ensure that you’re investing in the right channels to grow your audience efficiently.

Future-Proof Your Choice

The podcasting industry is constantly evolving, and you want a tool that can keep up with new trends and technologies. Make sure that the platform you choose offers regular updates, innovations, and support for emerging formats (like video podcasts or live streaming). This future-proofing ensures your podcast stays ahead of the curve as the medium evolves.

Look for Intuitive, Actionable Dashboards

Complex data is only useful if it’s easy to interpret. The right tool should provide clear, actionable dashboards that allow you to make data-driven decisions quickly. Whether it’s a spike in listeners from a specific region or a high drop-off rate on certain episodes, the tool should highlight what matters most in an intuitive way. This makes it easier for you to focus on improving your podcast rather than getting bogged down by confusing stats.

Conclusion

With the closure of Chartable, Ausha emerges as a powerful all-in-one alternative for podcasters looking to grow their audience and optimize their content 🎧

With AI-powered marketing tools, advanced analytics, and IAB-certified data, Ausha not only replaces Chartable’s key features but enhances them, helping podcasters automate tasks and improve visibility 🚀 Get Started for free

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Avatar of Laura
by Laura
October 18, 2024

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