How to Get More Visibility on Social Media for Your Podcast


How to Get More Visibility on Social Media for Your Podcast

Picture this: You’ve got a killer podcast idea, a microphone, and a burning desire to share your voice with the world. But there's one hitch—how do you make sure people actually find and listen to your podcast? 😬

May 28, 2024 • About 9 min. read

Sure, you could just hit “publish” and hope for the best, but in today’s noisy digital landscape, you need more than just hope. Social media is one of the most important levers of discoverability for a podcast. You need strategies that work, tips that can skyrocket your visibility, and insights that turn casual listeners into loyal fans. And guess what? You’ve come to the right place. 🎉

In this post, we’re diving into proven tactics that can take your podcast from unknown to unforgettable. Ready to amplify your presence on social media and outshine your competition?

Let’s get started! 🚀

How to Get More Visibility on Social Media for Your Podcast:

  1. Provide Value for All your followers
  2. Utilize Discovery Feeds
  3. Routinely Film Your Podcasts
  4. Share Relatable Moments on you Social Media

Provide Value for All your followers on Social Media

Creating content that offers real value is the key to capturing a broad audience.

To start, think about where your listeners discover new podcasts. According to Havas Paris Survey, 35% of listeners find new shows through social media sites, and 46% through recommendations from friends. This means you need to make sure your podcast is visible in these spaces where your audience spends their time.

Understanding Your Audience

Begin by understanding your audience’s interests, pain points, and what they seek from a podcast. Conduct surveys, engage with your audience on social media, and use analytics to gather insights about their preferences.

This information will guide you in creating content that resonates with them.

Creating Value-Driven Content

Once you have a clear understanding of your audience, focus on creating episodes that provide genuine value. This could be in the form of educational content, expert interviews, entertainment, or solutions to common problems. Value-driven content is more likely to be shared and discussed, increasing your podcast’s visibility.

  • Educational Content: Share knowledge and insights on topics that your audience is eager to learn about. This positions you as an authority in your niche and attracts listeners seeking expertise.
  • Expert Interviews: Feature guests who are respected in your field. Their insights can attract their followers to your podcast and add credibility to your content.
  • Entertainment: Don’t underestimate the power of humor and storytelling. Entertaining content can make your podcast more enjoyable and shareable.
  • Problem-Solving: Address common challenges your audience faces and provide practical solutions. This type of content is highly valuable and can foster loyalty among listeners.

Engaging with Your Audience

Engagement is crucial in providing value. Respond to comments, ask for feedback, and involve your audience in your podcast journey. This not only makes your listeners feel valued but also provides you with more ideas for future content.

Leveraging Social Media

Make sure your podcast episodes are easy to share on social media. Create eye-catching visuals, short video clips, and quotable highlights from your episodes. Encourage your listeners to share these on their own profiles. Use hashtags and keywords that are relevant to your content to increase discoverability.


  • Visuals: Create engaging graphics or audiograms with quotes from your episodes.
  • Clips: Share short, impactful clips from your podcast on platforms like Instagram, Twitter, and Facebook.
  • Hashtags: Use popular and relevant hashtags to increase the chances of your content being discovered by a broader audience.

Ausha’s Social Media Manager allows you to schedule and post content across multiple platforms from a single dashboard. This enables you to maintain a consistent and professional presence without the hassle of managing different apps and logins. By using Ausha, you can focus more on creating content and less on logistics.

Utilize Discovery Feeds

Discovery feeds are a game-changer for podcast visibility. They bring content to your listeners, making it easier for them to find and engage with your podcast.

By optimizing your podcast for discovery feeds, you ensure that your episodes appear in the right places at the right times.

Understanding Discovery Feeds on Social Media

Discovery feeds are curated lists or algorithms that recommend content to users based on their interests, behaviors, and preferences. These feeds can be found on podcast platforms like Apple Podcasts, Spotify, and Google Podcasts, as well as on social media platforms.

To leverage discovery feeds effectively, you need to optimize your podcast for the platforms where these feeds are prominent. Here’s how:

  • Relevant Keywords and Tags: Use relevant keywords and tags in your podcast title, description, and episode notes. This helps the platform’s algorithm understand what your content is about and recommend it to users interested in those topics.
  • Consistent Upload Schedule: Regularly uploading new episodes helps you stay visible in discovery feeds. Consistency signals to algorithms that your podcast is active and worth recommending.
  • Optimization of Visuals and Videos
  • High Quality: Publish high-quality images and videos that capture attention.
  • Adapted Format: Use formats suited to each platform (e.g., square for Instagram, vertical for Stories).
  • Engaging Content: Prioritize visuals that tell a story or evoke emotions.
  • Interaction and Engagement: Respond quickly to comments and messages to encourage engagement and ask questions and encourage users to interact with your content.
  • Collaborations and Influences: Collaborate with influencers to reach a broader audience, involve your community in content creation (contests, challenges, User Generated Content – UGC).
  • Optimize your posting Times: Post during times when your audience is most active and maintain a consistent posting frequency to stay visible.

Routinely Film Your Podcasts

Visual content is incredibly effective at grabbing attention and engaging audiences. By routinely filming your podcasts, you can create engaging videos that captivate your audience and expand your reach on social media.

Here’s how to do it effectively:

Why Film Your Podcasts?

  • Increased Engagement: Videos are more engaging than audio alone. They allow your audience to see the expressions, gestures, and interactions between hosts and guests, making the content more relatable and dynamic.
  • Enhanced Shareability: Video content is more likely to be shared on social media platforms, increasing your podcast’s visibility.
  • Multi-Platform Presence: Filmed podcasts can be shared on video-centric platforms like YouTube, as well as on social media, reaching a wider audience.

Setting Up for Filming:

  • Equipment: Invest in a good quality camera and microphone. While smartphones can work in a pinch, higher quality equipment will provide better visuals and audio, making your content more professional.
  • Lighting: Good lighting is crucial for video quality. Natural light works well, but consider investing in softbox lights or ring lights to ensure clear, bright footage.
  • Background: Choose a clean, uncluttered background. This can be a simple wall, a bookshelf, or a branded backdrop. Ensure the setting is visually appealing and reflects the tone of your podcast.

Ausha‘s automated promotion tools generate engaging and shareable content effortlessly, especially for video content. For example, it can automatically create audiograms—short, visually appealing videos featuring snippets of your podcast episodes. These audiograms are perfect for capturing attention on social media and attracting new listeners.

Filming Tips:

  • Consistency: Film every episode to maintain consistency. Your audience will come to expect and look forward to the video version of your podcast.
  • Engaging Visuals: Incorporate multiple camera angles if possible. This can add dynamism to your videos and keep viewers engaged.
  • Focus on Quality: Ensure your videos are well-edited and visually appealing. Use editing software to add titles, graphics, and transitions to enhance the viewing experience.

Leveraging Video Content:

  • YouTube Channel: Create a dedicated YouTube channel for your podcast. YouTube is a powerful platform for reaching new audiences. Optimize your channel and videos with relevant keywords, engaging thumbnails, and detailed descriptions.
  • Short Clips: Create short, impactful clips from your podcast episodes. These can be highlights, interesting quotes, or engaging moments. Share these clips on platforms like Instagram, Twitter, and Facebook to attract viewers and direct them to the full episode.
  • Live Streaming: Consider live streaming your podcast recordings on platforms like YouTube, Facebook, or Instagram. Live streams allow for real-time interaction with your audience, increasing engagement and making your listeners feel like part of the process.

Promoting Your Videos:

  • Teasers and Trailers: Create short teasers or trailers for upcoming episodes. These can be shared on social media to build anticipation and excitement.
  • Behind-the-Scenes Content: Share behind-the-scenes footage to give your audience a glimpse into the podcasting process. This can make your content more relatable and foster a deeper connection with your audience.
  • Engage with Viewers: Actively engage with viewers in the comments section of your videos. Respond to questions, acknowledge feedback, and encourage discussions. This interaction can build a community around your podcast.

By routinely filming your podcasts and sharing the content strategically, you can significantly enhance your podcast’s visibility, engage a wider audience, and create a richer, more dynamic experience for your listeners.

Share Relatable Moments on you Social Media

People love behind-the-scenes glimpses and playful moments that make the hosts and guests seem more relatable. Sharing these relatable snippets with your audience can build a stronger connection and keep them engaged. Here’s how to effectively share relatable moments:

Why Share Relatable Moments?

  • Human Connection: Relatable moments help humanize your podcast, making it more accessible and engaging. They show the personalities behind the voices, creating a deeper connection with your audience.
  • Increased Engagement: Authentic and relatable content often sees higher engagement rates. People are more likely to like, comment, and share content that resonates with them personally.
  • Foster Community: Sharing moments that your audience can relate to fosters a sense of community. It shows that you’re not just a podcaster, but someone they can connect with on a personal level.

Types of Relatable Content:

  • Behind-the-Scenes Footage: Show what goes on behind the microphone. This can include setting up for a recording, bloopers, and interactions between hosts and guests.
  • Personal Stories: Share personal anecdotes and stories that relate to your podcast topics. These stories can make your content more engaging and memorable.
  • Playful Moments: Capture and share light-hearted, humorous moments. These can be funny incidents, jokes, or playful banter that occurs during recording.
  • Audience Interaction: Highlight interactions with your audience. This can include responding to listener questions, reading out fan mail, or showcasing user-generated content.

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by Emma
May 28, 2024

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