How to Submit Your Podcast to Pandora


How to Submit Your Podcast to Pandora

January 30, 2023 • About 4 min. read

Distribute your podcast on Pandora with Ausha

Wondering how to add your podcast to Pandora? We have got you covered! 👩‍🚀

In this blog post we are going start by briefly give you an overview of Pandora from the podcasters’ perspective. Then we will do a step-by-step guide on how to add your podcast to the platform.

Ready… 3… 2… 1… Lift off! 🚀

Overview of Pandora For Podcasters

Pandora is known for its Music Genome Project and its Stations. The idea is that you type a specific song, artist, or genre, and Pandora essentially makes you a playlist of similar music. Part of the data that factors into what Pandora puts on your station is what you and user uses have given a Thumbs Up 👍 or Thumbs Down 👎.

With these free, customized music playlists, Pandora has become pretty popular. It also offers a “premium” option where listeners pays for the experience of to listening to their curated audio collection ad-free.

According to its website, Pandora has 64 million active monthly users, 13 billion stations created, 90 billion Thumb actions, and its listeners tune for an average of 24 streaming hours each month. 👀

With this kind of audience, it is not a surprise that Pandora decided to expand to podcasting content. It started a Podcast Genome Project that is almost identical to its Music Genome Project. It is now has podcast listening platform rivaling the likes of Apple and Spotify directories. 💪

All of this is why putting your podcast episodes on Pandora is a must. You can get recommended to millions of potential, new listeners! 😮

New Added Bonus

Now there is a new bonus to distributing your show to Pandora. Since it is part of the SXM Media network, when you submit to Pandora through the SXM Simplecast Creator Connect process, you are also submitting it to Stitcher, another member of the SXM network.

But wait, there’s more! 💃

Whenever a new listening platform launches in the SXM Media network, like the Sirius XM radio app, your podcast will be automatically added to it. You do not have to lift a finger and your podcast will be on the most cutting-edge platform.

Also, if you are interested in selling ads, you can explore that option here as well.

Nice, right? 🤩

How to Add your Podcast to Pandora

Let’s get to the main event: How to Add your Podcast to Pandora. The podcasts submission process has recently changed, but of course we have kept up with the newest updates and features and we are ready to share. 😎

To submit your podcast to Pandora, you now go through something called the “Simplecast Creator Connect.” Simplecast is a podcast hosting platform, but you do not need to a paid subscription it in order to add your podcast to Pandora. You just need to create a free account (you may have to provide a phone number). ✍️

Once you sign in to your new account, select “Add Shows.”

Then put in your podcast’s RSS feed url in the “Find Your Podcast” search bar. It will show you your podcast and you just need to click “yes” to confirm it found the right one. 🕵

Once you agree to the Terms of Service (yes, you should read those), it will send you a verification link to the email attached to the RSS feed.

Just click the verification link and boom… your show is on Pandora (and Stitcher, and any other podcast platform that become part of the SXM Media family)! 😍

Keep in mind that it may take up to 24 hours after you click submit, so be patient!

Now, every time you put a new episode on your hosting platform, Pandora will be updated.

The Easier Way

The easier way to submit your podcast to Pandora, just like the easier way to submit your podcast to all podcast directories, is to use Ausha. Ausha takes care of everything and automatically distributes your new episodes across the universe! 🪐

Then you can spend more time growing your audience through things like social media (although our AI can help you with that too).

The Bottom Line

The bottom line is that your really should submit your podcast episodes to Pandora. It only takes about 3 min. to submit and it gives you access to some of the best listeners out there! Submitting your show is definitely a key component of any strategy to increase your number of downloads, brand awareness, and overall awesomeness. ✌️

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January 30, 2023

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