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Top 7 Best Podcast Formats in 2026
Episode Content Structures that Listeners Loved ♥️ In this blog post we're going to talk all about the podcast format - what types there are, the ones we loved in 2026, and the pros/cons of…
Navigating the IAB Tech Lab 2.1 Guidelines for Podcasters
So inevitably, this association quickly became interested in the podcast world. Developed by IAB Tech Lab, the Podcast Measurement Technical Guidelines were developed to establish a set of uniformed metrics principles for audience measurement in…
Mid-Roll Ads in Podcasts: Understanding and Leveraging Them
There are two different “mid-roll s” out there. ✌️ One is where you’re kind of stuck in the middle of a somersault and you’re thinking, “wow this was easier and less embarrassing when I was…
How to Promote Your Podcast through Paid Ads
Podcasters tend to focus on content marketing and search engine optimization to grow their audience, and rightly so. But they shouldn’t ignore paid ads as viable options to help find listeners and get in front…
How to Optimize Your Podcast’s Metadata
Metadata may sound like a big, intimidating media tech word, but it’s actually a very easy tool that will help you get more listeners and downloads for your podcast. 🚀 In this blog post, we’re…
[2022] French Data Shows Podcast is a Media of ‘Softness’ and ‘Optimism’
One of the features we always look forward to is the annual report by global communications firm Havas Paris and its research arm, Consumer Science & Analytics. The report is based on a survey of…
How to define your podcast audience
Podcasting is about building a community. It is about taking what you know and love, and sharing it with the world. 🥰 But it is one thing to know that, and it is another thing…
Why should you choose 2 categories for your podcast?
A few weeks ago, in Tips, we talked about the importance of choosing the right categories for your podcast. Because it is not just a formality that allows your show to be listed on listening…
Our Values: Ausha Employees Set the Foundation for Workplace Culture
Allow everyone to make their voice heard Since Ausha was founded in 2018, our company's mission has not changed: To allow everyone to make their voice heard through the podcast. 🎙️ But this principle also…
Ausha comes to America!
We are incredibly proud of what we started in France. In four years, we were able to help over 7,000 podcasters be heard. 🚀 Now we are expanding to America! 🇺🇸 Our Name First things…
Develop and engage your listener community
Whether it's before the actual creation of your podcast, within your podcast or on social media, there are several steps to convert your listeners into active members of a community. Build your own unique style…
How to market and promote your podcast
The challenge today thus lies not in creating your podcast but marketing and promoting it. The problem faced by all podcasters is no longer “How do I record my episodes?” but instead “How can I…