First, we’ll show you how to do it if you are an Ausha member. That should take about twenty seconds because it is super, super easy.
Then, we’ll show you how to do it if you are not an Ausha member. That is more complicated and tedious, but don’t worry, we’ve still got you.
Finally, we’ll round out this blog post by explaining why it is a good idea to add your show to the Stitcher listening platform and what you success you can expect from it.
Sound good? Let’s start! 🚀
Submit Podcast to Stitcher with Ausha
Ready for the least complicated thing in the world? Here’s how to submit your podcast to Stitcher if you are an Ausha member.
How to automatically submit your podcast to Stitcher
- Log into your Ausha dashboard.
- Go to “Settings” then “Distribution”
- Click the box that says “Share my podcast on Stitcher.”
And that’s it. Really. Our goal as a podcast hosting and marketing platform is to make podcasters lives as easy as possible. 😎
Submit Podcast to Stitcher Manually
Ok, so you are not an Ausha member… yet. That’s ok. We are still here to help.
This is just going to take a little longer. You may want to grab a snack.🍿
1. Go to the NEW website for Stitcher submissions 💻
In the good ol’ days you would simply go to Stitcher’s website and click on the “Add Your Podcast to Stitcher” button. Very intuitive, very easy.
However, things have changed. Now Stitcher, Pandora, Simplecast, and SiriusXM are bundled together as one big audio giant. This changes how podcasters can submit their podcasts to Stitcher. 😫
What was once known as the “Stitcher Partner Portal” is now the “Simplecast Creator Connect.” That is where you need to start in order to submit your podcast to Stitcher.
2. Create an Account ➕
Once you are on the new Simplecast/Stitcher website portal, click “Get Started. It’s Free!” That will take you to the “Create an Account” page. 🧑💻
Enter your email and a password, just like you typically do when making a new login anywhere on the internet. It does have requirements for the password, like a min. amount of characters, etc. so be prepared!
In case you are confused:
Yes, you are technically creating an account on Simplecast, not Stitcher. And Simplecast is a hosting platform, not a listening platform. But don’t worry, you don’t have to pay for Simplecast’s hosting services. You just have to use them (for free) as a portal to submit to Stitcher. You can still use your current hosting platform, no problem. 😅
When you create an login, you have to check a box that says you accept and agree to the terms and conditions of the platforms (Stiticher, SiriusXM, etc.). Of course you’ll probably click it without reading because isn’t that what we all do. But just in case you are interested, here are two highlights (we are not lawyers).
Stitcher will not add advertising to your episodes unless you sign up for their ad program. You will get paid for being part of that program. (Of course you can always insert your own advertising.) 💰
You promise not to upload anything that is an unlawfully recorded conversation, anything that advocates for the discrimination against a protected group (race, sexual orientation, disability, etc.), anything that could fall under “that is otherwise highly objectionable to a reasonable person,” etc. 🙅♀️
4. Insert Your RSS feed 👈
Ok, here is the most important step of the process, Stitcher calls it the “add show flow.” Since the website is new and still undergoing changes, we cannot really give you exact step by step guidance here. But we can give you the overall idea.
You will see something like “Add Your Podcast” and when you click on it you will see a small text field where you need to put your podcast’s RSS feed. 🔗
Your RSS feed is a URL link. Hosting platforms (for example, Ausha) create this URL link for their users. Your RSS feed should be very easy to find and access in your hosting platform dashboard.
The RSS feed is what transmits all your podcast content (audio recording, metadata, cover art, etc.) from your hosting platform to listening platforms (for example, Stitcher, Apple Podcasts, etc). Any changes you make to your show in your hosting platform, including adding a new episode, will be automatically updated in the listening platforms via the RSS feed. 🤖
5. Check your email 📩
Once you click to submit your RSS feed, you will get an email asking you to confirm your submission. The email will go to the address that you linked to your RSS feed when it was first created, so be sure to check that one. Click confirm!
6. Check the Show Details 🔍
Once you have confirmed your RSS feed submission via the link provided in confirmation email, you will be taken to a page that shows you what Stitcher pulled over for your show. Check each section carefully to make sure it is correct: Category tags, language, explicit/not explicit, cover art, etc. 👓
Make sure to take a close look at the show description and the episodes’ descriptions. Sometimes these get cut off because the listening platform has a smaller word limit than the hosting platform. If that is the case, edit the show description and/or the episodes’ descriptions so they fit under the word limit and make sense. ✍️
7. Click submit!
Once you have double checked all the show details, you are ready to officially “Submit Podcast to Stitcher.” Click that button and boom, you have completed the submission! 🥳
8. Wait for Approval ✅
Before your podcast appears on Stitcher for listeners to enjoy, Stitcher has to approve it. This usually takes just a few hours. It is basically just a formality so don’t sweat it.
If your show does not appear live on Stitcher after twenty-four hours, then it might be a good idea to reach out to their help desk. 🙋
But chances are good that your podcast sails smoothly through the review process and is soon appreciated by an adoring audience on Stitcher.
Submit Podcast to Stitcher: What You Get in Return
You have done all that work to get your podcast submitted to Stitcher, now what do you get in return? (I mean if you are an Ausha member you really didn’t have to do much work… but still!)
Audience Growth 📈
One of the fundamentals of growing your podcast audience is to distribute your podcast everywhere. And we mean everywhere: Apple Podcasts, Spotify, iHeartRadio, Amazon Music, the list goes on. 🌎
Here at Ausha you can automatically distribute your episodes to twenty-two listening directories and platforms around the world. That includes audio to video conversion to distribute to YouTube (now owned by Google). We deeply believe that distribution is a key way to help potential listeners find and connect with your show.
Stitcher is a core part of this. It is a well known, well respected podcast directory with some of the best features for serious podcast listeners. Since it is now a partner of Pandora and SiriusXM content directories, your podcast will automatically be shared with their large audiences too! 😲
Stitcher provides multiple ways for podcasting pros to make a little money from all their hard work in the recording studio (if your recording studio is your bedroom closet, that still totally counts). 😁
Stitcher and the wider SiriusXM podcast network have an advertising program you can become part of. Once your show is up and going strong, they can pair you with some of the top brands looking to access your listeners’ ear time. 👂
You can also make money through a subscription model called Stitcher Premium. Podcasts that are selected for the program get a share of the subscription profits. Stitcher Premium is also now part of a broader SiriusXM subscription plan. 💵
And last but not least, you can make some cash by teaming up with PodSwag. PodSwag specializes in creating shirts, hats, tote bags, and just about any other kind of fan merch you can think of. They work with Stitcher podcasts that meet a certain criteria so reach out and connect with them! 👕
Stitcher provides podcasters with analytics so you can see how many downloads your podcast episodes are getting, keep tabs on audience trends, etc. Of course this data is only on listeners who connect through Stitcher, Pandora, and the SiriusXM app, but it can still be helpful.
Submit Podcast to Stitcher: Bottom Line
The bottom line is that Stitcher and its new podcasting partnership with SiriusXM and Pandora is still kind of in flux. 🏄
For example, parts of Stitcher’s website have dead links, particularly the parts that used to have information for podcasters and content creators. There may be bumps in the road, not to mention changes in policies and features.
But overall, the general steps and tips you just read about (how to submit a podcast to them) should basically remain the same. 👍
Plus, it is worth any hassle because Stitcher (along with Pandora and SiriusXM) has such big audience of diehard podcast fans.
So definitely submit your podcast to Stitcher, but stay tuned for news and fresh tips that are sure to develop. Follow us on YouTube, Instagram, Twitter, Facebook, and LinkedIn for the very best (in our opinion) content on topics like this.
And, as always, enjoy the podcast journey! 🧑🚀🪐
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