Podcast vocabulary when you’re looking to get started

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Podcast vocabulary when you’re looking to get started

A lot of specialized jargon is used in the audio and podcasting industry. What's a tag? What do pre-roll and host-read mean? What's a comma or a voice track? 🤔

October 6, 2021 • About 6 min. read

Aurore, from the ComDeMom podcast hosted on Ausha, revisits terms that are often used by podcasters, but are not well known by others. 🤓 This will allow you to perhaps improve your existing episodes or give you some ideas for future recordings. 🚀

Words used in radio

Commas, voice-tracks and beds: while this vocabulary is used in radio, the definitions of these words may inspire new practices for your next podcast episode. If nothing else, we’ll give you all the tips you need to put your best foot forward! ✨

Comma 🌬️

The comma, as in writing, refers to a type of podcast sound effect. It’s usually a very short sound thrown in before, in the middle of or after a chronicle or the news. Or, in a podcast, at the end of an introduction or in the middle of the episode to take a breath.

Voice-Track 🎙️

Audio monologues by journalists or presenters are often pre-recorded using a technique called a “voice-track”. It’s generally used with music, news or horoscopes. With podcasts, you can use a voice-track to promote a service or to make a scheduled call to action.

Bed 🎵🎶

A bed is the music behind the reporter’s or host’s voice. It’s also a type of sound effect.

Having a strong Why for your podcast

Bit DEPTH and Bit RATE 🎙️

Careful! These words are complicated. 🧐 The Bit DEPTH and the Bit RATE are two inseparable elements in the world of radio and podcasts.

The Bit DEPTH can also be thought of as the resolution. It allows you enjoy the quality of the sampling. Three levels of quality exist: 16 bit, 24 bit and 32 bit.

The Bit RATE is measured in Kilobits per second (or kbps). It lets you know how many bits of data are needed to create each second of an audio file. For good musical sound quality, choose a Bit RATE of up to 128 kb/s.

POP 💥

This refers to a short and annoying noise for the listener. A “pop” is produced by a microphone when a person pronounces explosive consonants like B and P. To avoid it, you can use a windscreen or step back from the podcast microphone.

Words used in podcasts

Podcasts originated in the US, so beware of the Anglicisms up ahead ! By the way, did you know that the word podcast is a contraction of Apple’s iPod and broadcast? No? Well, now you do! 😁

Tag 👋

Tags are used as keywords or categories. They allow you to really reference your podcasts on listening platforms, put them in the right place and also allow Google to put you toward the top of the list when a query related to your podcast is typed into the search engine. So please use them with great care!

Balados 🇨🇦

You may come across this word in your research. No need to panic, a balado is a podcast! It’s a Frenchified term proposed by the Office Québécois de la Langue Française.

Listening to a podcast while walking

Podcasting 🎧

Podcasting (or baladodiffusion) refers to the broadcasting of audio content on the Internet. They’re made available to listeners on hosting platforms like Ausha.

Branded Podcast

A branded podcast is a podcast made by a company as part of their content marketing plan.

The difference between a show and an episode 🤔

A show (or a podcast) is made up of numerous episodes. A host (or presenter) can also have a channel made up of numerous shows, which themselves are made of up numerous episodes. Do you follow me? 😁

Listening platforms 🪐

Listening platforms are all the places where you can listen to podcasts (and even music with some!). Spotify, Apple Podcasts, Deezer, Podcast Addict, TuneIn, Breaker, Google Podcasts…and so on.

Every listener has their own habits and preferences. This is why it’s very important to broadcast your podcast on all these platforms at the same time in order to reach the most people and get as many downloads as possible!


Ausha’s little extra tip: By hosting your podcast on Ausha, you can automatically broadcast your podcast on all the listening platforms out there.


Podcast vocabulary when you're looking to get started
Distribution Channels on Ausha’s Platform

RSS feed 😎

An RSS feed is an individual link provided by your hosting service (like Ausha! 💜). It serves as your podcast’s ID card, fills in all the metadata of your podcast and updates it instantly when you publish a new episode.

So there’s no need to go to every listening platform and add your new episode manually. Super smart! 😎

Metadata 🚀

This refers to the data attached to your audio files. It’s included in your RSS feed and is what’s communicated to all listening platforms, search engines and applications, etc.

Within the podcast metadata, you’ll find: the title of each episode, the title of your show, your name as a podcaster, the cover of your show and your episodes, your descriptions, your tags, etc.

Completion rate 🔣

The completion rate is an indicator that lets you know how far into listening your listeners stop on average. This is how you can analyze how interested your audience is in your content and also figure out the ideal length for your episodes.

If all your listeners drop out after 20 minutes of the 40 minutes recorded, you know what you have to do! ✂️


Ausha’s little extra: Find the completion rate in the Ausha dashboard. With Deezer data, you can analyze the average listening time of your listeners.


Chaptering ✂️

Chaptering consists of structuring and segmenting podcast episodes into various chapters. This allows you to guide the listening of each episode by linking the topics discussed with timecodes.

At Ausha, we added to chapters, the option of making listening to your podcast interactive by adding images and/or URL links at specific listening moments.

And there you go! Peak traffic to your website! 😎

Words used to refer to podcast monetization

The process of monetizing a podcast is simply earning money from its content by running ads from outside advertisers. These companies then pay the podcaster based on the number of listens or the number of listeners who were exposed to the advertising messages.

You can about podcast monetization here.

Ausha Listener

The pre-roll, post-roll and mid-roll 💶

Podcasters can choose to monetize their podcast in order to earn money from their content. To do so, they need to find companies willing to engage with them to play the audio of their ad before, after or in the middle of their podcast.

This is called pre-roll (before), post-roll (after) or mid-roll (during) advertising. If you’ve ever encountered this word, it most likely refers to advertising on video. Well, for podcasts, it works the same way!

Host-read 👄

While pre-roll, post-roll or mid-roll advertising refers to an audio file that’s added to your podcast episode, host-read advertising is an advertising message that’s read by the podcast host him or herself.

This type of advertising is often negotiated at a higher price because it involves the podcast host personally and engages his or her credibility.

Aurore, from the “ComDeMom” podcast hosted on Ausha, helps female entrepreneurs and companies increase their online presence and assert their web marketing strategy. Through her podcast, she offers all sorts of advice on how to optimize your day and be productive in your daily life, like this episode which teaches you how to sell yourself better.

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October 6, 2021

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