How did you come up with the idea for your podcast?
I was a marketing manager and I had a burn out in June 2019. This was followed by a very complicated period during which I didn’t know who I was anymore and I had no idea what I wanted to do with my life. One night, by the fire, I told my husband that I wanted to create a podcast called “Why not me?” that would allow me to listen to my inner voice. It was something that came from my heart, I had no business idea behind it at all.
I wanted to do this podcast because I clearly saw a therapeutic side to seeing that you could bounce back, be happy and find your place. And also because around me I saw a lot of people who were going down the same path as me. And I asked myself how I could avoid that, because the nature of burn-out is to be in denial.
My first guests were great because they really relayed the podcast to their communities which were important.
Why did you choose podcasting instead of blogging or video?
There was no strategy behind it. I wanted to do a podcast, period. It was really a no-brainer. After talking about it around me, some people said: “Oh, but it would be cool to have the video too”. But in the end, I don’t think so… I work a lot on intuition and after thinking about it, – humans being what they are – when you see a person, it’s very hard to stop yourself from judging them. We will compare ourselves to them and we will simply pollute our mind with the visual. Whereas with just the voice, you get into the story, you let your imagination go and you stop putting up barriers. My desire with the podcast is to show everyone that we are responsible for our happiness, whatever our path. The idea is to show that we all have brakes, fears and to show that we can overcome them to find meaning in our lives.
And access to intimacy is easier with podcasting than with video.
How do you make your podcast visible?
I knew that for the launch, I needed to move up the Apple Podcast algorithms quickly so I released my trailer and my first 2 episodes all at once. My first guests were great because they really relayed the podcast to their communities which were important. On top of that, I solicited my entire circle of friends and network to get ratings and feedback on Apple Podcasts.
And then on a daily basis, to make my podcast visible, I have a strong presence on Instagram and Linkedin. I also have a blog on which I work a lot on my organic referencing and I created a media coverage for my podcast. I have contacted journalists to make myself known so that if they talk about my theme, they think of me.
What is your communication strategy when a new episode is released?
With each new episode, to notify my community, I send a newsletter. I also post on Instagram of course with a simple posting process: the episode cover, the interviewee’s bio with key dates in their life, the visual of the object that represents my guest, an audio clip from the episode and quotes from the podcast. And I duplicate everything in Instagram stories and make a post on Linkedin and Facebook.
I really like the fact that I can track my Apple Podcast rating directly on Ausha and have the exact number of reviews on that platform.
What statistics do you follow in particular on Ausha?
Like many podcasters, I analyze my number of listens per month and per episode. I also look at listening sources, platforms, if my listeners prefer to listen to “Why not me” on Spotify, Apple Podcast or Deezer. From time to time I like to see where my listeners are coming from around the world, but that’s just for fun. And I especially like the fact that I can track my Apple Podcast rating directly on Ausha and have the exact number of reviews on that platform.
Which features of the Ausha platform do you prefer?
I use the audio player on my blog and I share it more and more with my guests so that they too can put it on their website in their press or news section. This podcast is a great showcase for the employer brand but also for the external communication of my guests. We understand their background, their values and their path. So they are delighted to be able to share it in turn.
And I also use the smartlink on the Home Page and in every blog post on my social networks.
How does Ausha factor into your Success Story?
When I started my podcast, Ausha helped me a lot because there were a lot of resources on the site that were very well done. And above all, Ausha is really reliable, I’ve never had a problem in a year using the tool and the customer service is very reactive.
I would say that Ausha also helps me with all the new features that are coming, because the team has been very responsive to the podcasting community and you can feel it. You can see that the product is evolving and it’s nice to evolve with the product.