How did you decide to explore podcasting?
I’ve been a long time podcast listener so I was familiar with the medium. What I like about it most is that it’s simply conversation, an elegant format without commercials. It reminds me of the old school “free radio” movement: an open channel for in-depth communication.
Tell us about your launch strategy!
Fortunately, there are tons of tutorials to learn from on YouTube and elsewhere. In my case, I followed a podcaster who was already using Ausha as their platform of choice. In addition, they shared details on the best hardware and software to make your audio sound professional. I work on the music and background tracks in my free-time. We decided on a monthly cadence and have stuck to it!
Ausha is really important for us. At first glance, I thought it was just a file library, but it’s much more than that.
What tactics do you use to make your podcast visible?
For us, social channels are the top priority — it comprises about 90% of our marketing efforts. Primarily, Facebook and Instagram at the moment. We are less concerned with hard numbers but definitely focus on getting engagement through our followers. We are also working to establish an audience in the anglophone markets. It’s our biggest challenge today because our initial listeners were French. But we’ll get there!
Which Ausha features do you use most?
First and foremost, the Audio Player Embed. We can easily share the smart player with guests for them to host it on their site. It’s a huge visibility boost. Next would be auto-sharing on social media — it’s a time saver to automatically post our newly released audio for our listeners to find it. We are planning to use the Video Clip feature in the near future to better engage with our audience and enhance our social content.
Tell us more about your experience:
Ausha is really important for us. At first glance, I thought it was just a file library, but it’s much more than that. It’s where we connect with our listeners, learn from statistics, and optimize our episode release strategy. On top of that, the Ausha team is fantastic. It’s really nice to exchange with you and learn more about the tool. Customer support is incredibly reactive (less than 1hr response rate). It really feels like a community. We love the performance of the platform and the people behind it!
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