Six tips for a successful podcast intro

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Six tips for a successful podcast intro

May 20, 2021 • About 3 min. read

The introduction is, no doubt, the most important part of your podcast. It’s in these first few minutes that you’ll need to convince the listener to stay with the episode until the end. Here are some tips for a successful podcast intro.

Provide information about yourself and your podcast

There are no pre-determined rules for putting together a good podcast intro. You can be as creative as you’d like.

Nevertheless, here’s a list of things you can announce at the beginning of your show.

  • The name of your podcast
  • Your own name
  • The theme of your podcast
  • The subject of this episode in particular

This list is by no means exhaustive. However, it does provide a good starting point for explaining what the listener may find in your podcast.

Find a hook for your topic

To make your intro especially interesting, it’s not enough to simply say what you’re going to discuss. Announce your topic with a good hook: How and why did you decide to discuss this? Your idea may have come from a story you were told or from something you found intriguing.

If it’s an interview, explain why you wanted to talk to this particular person.

By being as sincere as possible about your own journey, you can create that same interest in the listener.

Keep it short

Whatever your podcast intro, keep one thing in mind : the shorter the better. The longer your introduction, the more you delay getting to the heart of the matter, and you’ll risk losing your listener’s attention.

Try to keep it to less than 15 seconds, and don’t make it longer than 30 seconds.

Choose your intro music wisely

The music you choose for the beginning of your show is extremely important. It’s what your listeners will hear every time they listen to your podcast. Don’t take it lightly!

To help you select your soundtrack, keep in mind the following:

  • Your music should be pleasant in order to avoid annoying your regular listeners
  • It should complement your voice without rendering it inaudible
  • It should fit the tone of your show: dramatic, joyful, etc.
  • It shouldn’t be used as the intro for any other podcasts
  • It should be free of copyrights

When in doubt, feel free to test your intro text with several pieces of music! This will help you choose the best one.

Use a teaser with a clip from the episode

Once you have your introduction, you can preface it with a particularly powerful excerpt from your episode.

For example, you can highlight a passage from your discussion with your guest. This will give your listeners an idea of the episode’s content and will arouse their curiosity.

Showcase your personality

In the podcast, the relationship between the host and the listener is often quite close. When listening to an episode on headphones, you almost get the impression that they’re speaking directly to you. The host becomes someone familiar, with their own name, voice, tone and humor.

For first-time listeners, you’ll need to use your personality to win them over. You could, for example, tell a story that will surprise or amuse them… In this way, you’ll show who you are and what moves you, while provoking a reaction on the part of the listener.

For your regular listeners, the intro can even come to be an expected and familiar meeting place.

Can you think of any other criteria for coming up with a successful intro for your podcast? Tell us on social media!

Host your podcast on Ausha

by Emma
May 20, 2021

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