Six tips for a successful podcast intro

Podcast Intro
Create

Six tips for a successful podcast intro

May 20, 2021 • About 7 min. read

There is no doubt, your podcast intro is the most important part of your podcast. It’s in these first few minutes that you’ll need to convince the listener to keep listening to your episode until the end. In this article we will give you 6 tips to make your podcast intro powerful thanks to your content, your script, your voice, and the music…

Let’s get started! 💪

Your podcast intro needs to give information about you and your podcast

Keep in mind that there are no predetermined rules for putting together a good podcast intro. You can be as creative as you’d like. Nevertheless, you only have a few seconds to convince your audience that this is the podcast they are looking for… now that they have found you and that you have their attention, use those precious seconds of audio to give them the most important information about you ! Here’s a list of things you can present at the beginning of your episode:

  • The name of your podcast
  • Your own name
  • The theme of your podcast
  • The subject of this episode in particular

This list is by no means exhaustive. However, it does provide a great starting point for explaining what the listener may find in your podcast. It will help them to understand what they are listening to if it’s the first time they are listening to one of your episodes. 👂

Find a hook for the topic of your episode 

Captain hook podcast

To make your intro especially interesting, it’s not enough to simply say what you’re going to discuss. Having a great title or interesting elements throughout your episode isn’t enough, you’ll need to announce your topic with a great hook: How and why did you decide to discuss this? Your idea may have come from a story you were told or from something you found intriguing. Your audience needs to understand your thought process to be deeply interested in your content. 

If it’s an interview, explain why you wanted to talk to this particular person. If you’re interviewing several people, try to find a common thread among them, your listeners must know why you chose to gather them specifically.

By being as sincere as possible about your own journey, you can create that same interest in the listener and you will be amazed to see your completion rate skyrocket ! 🚀

Keep your podcast intro short 📏

If you are reading this, you already know that your podcast intro is strategic. It will be tempting to be as comprehensive as possible in your intro… But you must keep one thing in mind : the shorter the better. By making your intro too long, you will delay the moment you’re getting to the heart of the matter, and you will risk losing your listeners’ attention.

Try to make it at least 15 seconds, and don’t make it longer than 30 seconds. The best way to respect this golden rule is to script your intro… We promise you it won’t kill all the fun, and a script will allow you to rehearse and find the timing and voice for your podcast intro.

Did someone say voice ? 📣

Be sure to control it but not to change it too much during the episode compared to your natural voice. Your audience would be a bit lost, especially first time listeners ! Rehearse your intro, read your script a thousand times and read it again, but be careful not to lose your voice in the process. 😮‍💨

Choose your intro music wisely

The music you choose for the beginning of your show is extremely important. It’s the music your listeners will hear every time they listen to your podcast, it’s the music they will think about when they think about your podcast, it’s the music they will find themselves whistling when they are taking a shower (okay, maybe not to this point)… But don’t take it lightly!

To help you select your soundtrack, keep in mind the following:

  • Your music should be pleasant in order to avoid annoying your regular listeners
  • It should complement your voice without rendering it inaudible
  • It should fit the tone of your show and not sound too dramatic or too joyful
  • It shouldn’t be used as the intro for any other podcasts
  • It should be free of copyrights

When in doubt, feel free to test your intro text with several pieces of music! This will help you choose the best one. 🎶

When you start your episode, you can also include a particular sound or several sound effects to make your intro stand out from the other podcast intros. It’s a well-known podcasting technique, almost like a subliminal message that will become embedded in the mind of your listeners.

If you are a musician or if one of your friends is, do not hesitate to compose a jingle for your podcast intro. If you need help having some inspiration, just listen to your favorite radio station: most of the time, radio talk-shows have interesting jingles ! If you want to step up your music identity even more, you can write an original song for your music library… it is free and it will be worth the effort : you will be proud to hear it throughout your episodes. 🎺🎸🎷 

Use a teaser with a clip from the episode

Once you have your intro, you can preface it with a particularly powerful excerpt from your episode. Indeed, even if you have chosen the best music and you know that the content of your episode is interesting you might be able to catch the attention of your listeners thanks to this technique.

For example, you can highlight a passage from your discussion with your guest. By doing so, you will give your listeners an idea of the episode’s content and intrigue them.

You can also choose a moment where you and your guests are laughing to show your audience the good times you will share with them (or you can choose a moment where the tone rises to arouse their curiosity 🧐 ).

Podcast interview laughing

Showcase your personality

In the podcast, the relationship between the host and the listener is often quite close. When listening to an episode on headphones, you almost get the impression that they’re speaking directly to you. The host becomes someone familiar, with their own name, voice, tone and humor.

For first-time listeners, you’ll need to use your personality to win them over. You could, for example, tell a story that will surprise or amuse them… In this way, you’ll show who you are and what moves you, while provoking a reaction on the part of the listener.

For your regular listeners, the intro can even come to be an expected and familiar meeting place. 🤝

What about the outro of my podcast?

Well, thanks for asking! Your podcast outro is as important as your intro if you want your listeners to come back to you for your next episodes. Your audience needs to understand that the episode is ending and that it’s the perfect occasion to interact with them by asking them to follow you on your different social media accounts and to leave you 5 stars on Apple Podcasts.

Of course, there is much more to learn to have the best podcast outro, so be sure to check our article on how to improve your podcast outro, it is full of the production tips that you are looking for. 👀

by Robin
May 20, 2021

Sound is my passion 🔊 I always dreamed of making it my job and TADAAAM I'm now a Junior Content Manager at Ausha : I get up every morning to do audio and video content to help podcasters boost the listening of their podcast. 🚀 When I'm not doing this, I'm trying to become a rockstar 🤘, I give lessons to my brothers on Smash Bros and Mario Kart 🏎️ , and also, I whistle (like very well) !🐣 !

Related Stories

How to Find a Great Story for your Podcast?
Create
How to Choose the Perfect Podcast Category?
Create
10 Tips for a Successful Podcast Launch Strategy
Create