The outro of your podcast is just as important as the intro. It’s your last chance to make a strong impression on your listeners and encourage them to listen to future episodes.
Remember back in high school English class when your teacher recommended that you pay close attention to your essay’s introduction and conclusion?
Well in podcasting, it’s the same thing! 🤓
After we gave you all our tips and ideas on writing a great podcast intro that makes you want to press “Play”, in this new article we’re going to dive into what to say in your episodes’ outro.
Why is it important to have a polished podcast outro?
When writing our podcast’s script and imagining the episodes’ themes, we often think about the outro we want to record at the very last minute. 😬
However, this final step in the creation process can be a great way to spur your listeners to tune in again to your podcast. And even to retain them as loyal fans! 💜
Have you ever listened to a podcast episode without an outro? It can feel a bit abrupt and, more importantly, it doesn’t leave a great impression of the podcast’s host, does it?
The outro of an episode is your last chance to make a positive impression on your audience. Don’t let it pass you by!
The real question is… what should you say in your outros?
Thank your listeners 🤝
It may seem obvious, but it works very well! Before requesting feedback or teasing the next episode, thank your loyal listeners! 🥰
By sincerely thanking them for their engagement and active listening, you show that you value them and at the same time you make them feel like they are part of your community.
> Example thank-you wording: “If you’re hearing this message, you’ve listened to our new episode all the way to the end. And for that, I thank you from the bottom of my heart!”
Give an episode recap 👌
Regardless of your podcast’s type and format, your listeners have probably learned a lot from your content.
You can give listeners a summary of your episode in your outro, so they don’t miss any important information.
Akin to spoken bullet points, summarize in a few sentences the main lessons discussed by the episode’s guest or host. 🤓
By listing your episode’s main points, you scratch the listener’s itch by solving the problem you posed earlier in your podcast.
> Example summary snippets: “To summarize in a few words what we learned in this episode…” or “To wrap up, here are a few points to retain from this new episode…”
Encourage your audience to act with a CTA
If your listeners hear your closing message, they’ve listened to your episode all the way to the end.
And if they listened to your entire episode, it’s probably because they liked your content or the host’s personality.
So, they’re likely to want to follow you on other channels to learn more about you.
Therefore, your episode outros are the perfect time to invite your audience to: visit your website, sign up for your program or newsletter, buy your book, follow you on social networks or even leave you a review on Apple Podcasts or Spotify. 🚀
We recommend that you limit the number of CTAs (Call-to-Action) per episode, otherwise you may lose listeners.
If you have more than 3 CTAs, they may feel overly solicited and do nothing at all. Choose your CTAs intentionally based on your current priorities.
If your goal is to boost book sales, your message will be different than if you are aiming to increase your fan base on social media. 😁
> Example CTA: If your goal is to strengthen your personal brand: “Thank you for listening to this episode in its entirety. If you have any questions or would like to follow my projects, please join me on Instagram and LinkedIn. I answer all messages, so don’t hesitate to reach out.”
Tease the next episode’s topic in your podcast’s outro
What better way to convince your listeners to tune in to your podcast again than by giving a preview of your next episode?
If you’re ahead of schedule and you already know your next topic, you can spur your audience to keep listening while giving them a peek at the next episode.
To do so, there are 2 options: the first is to announce the next episode’s theme in 1-2 sentences, the second is to insert an extract from the next episode at the end of this episode. 😁
> Example teaser: “Next week we will talk about the importance of making your podcast visible everywhere. To discuss this topic, I’ll have the pleasure of hosting Maxime Piquette, CEO of Ausha and podcast-marketing expert.”
Gather feedback from listeners
A common practice among podcasters is to use an episode’s outro to encourage their audience to leave them feedback on their podcast.
Almost systematically, the host of a show calls on his/her listeners to leave a review on Apple Podcasts or (brand-new!) on Spotify.
Reviews collected on listening platforms are crucial both for your show’s natural SEO and to convince potential listeners who aren’t familiar with your show to give it a listen. 📣
> Example feedback request: “We hope you enjoyed this first episode. If you did, please leave us a review on Apple Podcasts and Spotify and share this episode with your friends!”
Involve your listeners in co-creating your podcast
Once again, with your episodes’ outro you’re addressing the cream-of-the-crop in your audience – the listeners who listened to your podcast until the very end. Therefore, these are your most engaged listeners. 🥰
Take advantage of your podcast outro to engage with them even more by asking them what they would like to hear in upcoming episodes (Do they have an idea for another topic or a suggestion for a guest to be interviewed?).
By asking listeners to participate in your show’s development, you are once again valuing their contribution and, moreover, you are sure to make content that they will like! 💪
Another way to include listeners in your podcast’s creation is to ask for feedback and suggestions to improve your episodes. Ask what they liked or didn’t like about your latest audio content. 😁
> Example co-creation blurb: “Also, please don’t hesitate to tell us which topics you would like us to cover in future episodes. To get in touch, drop us a line in the comments section or send us a message on social media.”
Ask your listeners to support your podcast
If your listeners liked your episode, they may be interested in supporting your show one way or another.
If you launched a crowdfunding campaign, ask them to pitch in as you bring the episode to a close. 💸
With Ausha, you can add custom buttons to your communication materials to help you encourage your audience to visit your crowdfunding campaign and leave a donation.
> Example support request: “If you enjoy this podcast and want to help it grow, head to our Patreon page and donate to the show in exchange for premium content.”
Choose your podcast’s outro music wisely
Like the intro music, it is important to select your outro music with care. You can use a recurring theme song or choose a different track each episode.
Either way, your music selection should match the tone of your podcast: dramatic, light-hearted… 🎵 🎶
If you use music found on the internet, double-check the license to ensure it’s free-to-use and don’t forget to credit the author if necessary.
Ausha provides you with a library of royalty-free music that you can use to conclude your episodes. It can be found directly in the show manager, on the top-right. 💜
Hide an “Easter Egg” (or surprise) in your podcast outro
Nobody has mastered the Easter Egg better than the Marvel blockbusters. In almost every movie, hidden scenes are added in the middle or at the end of the credits.
Fans who know Marvel well will stick around until the very end to uncover the Easter Eggs. 🥚
This technique is also used in music. Some tracks are hidden and are only played when the album is finished, or after a silence of several seconds or even several minutes at the end of a song. 🤫
You can do the same thing with a podcast. At the very end of your episode, after you’ve thanked your listeners, you could add a few seconds of additional content.
A joke from one of your guests that you cut in the edit, bonus content, a promo code, etc. 😁
Here is a sample script for a full podcast outro:
“If you are hearing this message, you’ve listened to the entire episode and for that, we want to thank you from the bottom of our hearts!
We hope you enjoyed this new episode and if you did, please leave us a review on Apple Podcasts and Spotify. Please share this episode with others who may be interested in this topic!
Also, feel free to let us know what topics you’d like to see covered in future episodes. Get in touch in the comments or on Ausha’s social media networks.
See you next week for a new episode!”
Now you know how to write a great podcast outro that spurs your audience to keep listening. Next, learn how to make an effective podcast intro in this article.
Currently writing your podcast? Find fresh inspiration in our article on writing your podcast’s script.Independentsprofessionals