10 tips for a great podcast outro

How to record a great podcast outro

10 tips for a great podcast outro

The outro of your podcast is just as important as the intro. It's your last chance to make a strong impression on listeners and make them want to listen to future episodes. Here are some tips on how to make a great podcast outro!

November 19, 2021 • About 9 min. read

Remember your history or philosophy classes in high school when your teacher advised you to pay special attention to the introduction and conclusion of your essay? Well for podcasting, it’s the same thing! 🤓

After giving you all our tips and ideas on how writing a great podcast intro that makes you want to press “Play”, in this new article we’re going to look at everything you can say in the outro of your episodes.

1. The importance of a good podcast outro 

When creating the script of your podcast and imagining the theme of its episodes, we often think about the outro we want to record at the very last minute. 😬  Yet, this last step to the creation of your show, can be a great way to make your listeners come back to your podcast. And even build their loyalty! 💜

Have you ever listened to a podcast episode without an outro? It can seem a bit abrupt. And more importantly, it doesn’t give a very good image of the podcast host, does it? The outro of an episode is your last chance to make a good impression on your audience. Don’t let it go to waste!

The question now is : what to say in your outros ?

How to record an efficient outro podcast

2. Thank your listeners 🤝

It may seem obvious but it works very well! Before you even get to the feedback requests or the teaser for your next episode, thank your most loyal listeners! 🥰

By sincerely thanking them for their commitment and active listening, you give them value and at the same time make them feel part of your community

> Example of sentences you can say: “If you’re hearing this message, you’ve listened to our new episode all the way through. And for that, thank you from the bottom of your heart!”

3. Make a summary of your episode 👌

Regardless of the type and format of your podcast, I’m sure your listeners have learned a lot from your content. So that they don’t lose important information, you can give them a summary of your episode in your outro. 

With some kind of oral bullet points, summarize in a few words the main lessons of the guest who has just spoken in your podcast, or what you have just said. 🤓  

By giving your listeners the main ideas of your episode, you create satisfaction that you have answered the problem you announced earlier in your podcast. 

> Example of sentences you can say : “To summarize in a few words what we learned in this episode.” or “To finish, here are a few sentences of what you can learn from this new episode.”

4. Encourage your audience to take an action with a CTA 

If your listeners hear your closing message, they’ve listened to your episode all the way through. And if they listened to your episode all the way through, it’s probably because they liked your content or the personality of the host of your podcast. So they’re likely to want to follow you on other channels to learn more about you. 

So your episode outros are the perfect time to invite your audience to visit your website, sign up for your training or newsletter, buy your book, follow you on your social networks or leave you a review on Apple Podcasts or Spotify. 🚀

We recommend that you limit the number of CTAs (Call-To-Action) per episode, otherwise you will lose your listeners. If you have more than 3 CTAs, they may feel overly solicited and do nothing at all. Choose them carefully according to your current priorities. If your goal is to boost your book sales, your message will be different from if you’re desperate to increase your fan base on social media. 😁

> Example of sentences you can say: If your goal is to strengthen your personal branding: “Thank you for listening to this podcast all the way through. If you’d like to ask me questions about it or just follow my projects, I invite you to join me on Instagram and Linkedin. I’ll answer to all your messages.”

Leave feedback on Apple Podcasts

5. Tease the topic of your next episode in your podcast outro

What better way to get your listeners to come back to your podcast than to give them a preview of your next episode? If you’re far enough ahead of schedule and you already know what your next topic is, you can make them want to keep listening while giving them an idea of your next episode. 

To do this, you have 2 possibilities: the first possibility is to announce yourself in one or two sentences the theme of your episode. The second possibility is to insert at the end of your episode, an extract of the next one. 😁 

> Example of sentences you can say: “Next week we will talk about the importance of making your podcast visible everywhere. To discuss this with me, I’ll have the pleasure of having Maxime Piquette, CEO of Ausha and podcast marketing expert.”

6. Get feedback from your listeners

A common practice among podcasters is to use the outro of your episode to encourage your audience to give you feedback on your podcast. Almost systematically, the host of a show calls on his/her listeners to leave a review on Apple Podcasts or (new!) on Spotify.

The reviews you can collect on listening platforms are very important. Both for the natural SEO of your podcast and to convince other listeners who don’t know you yet to listen to your show. 📣

> Example of sentences you can say : “We hope you enjoyed this first episode. If you did, I invite you to leave a review on Apple Podcasts and Spotify and share the episode around you!”

How to record a great podcast outro

7. Involve your listeners in building your podcast 

Once again, through the outro of your episodes, you’re addressing the cream of the crop of your audience: the  listeners who listen to your podcast all the way through. So these are the people who are the most engaged. 🥰

So, take advantage of your podcast outro to engage them even more by asking them what they would like to hear in your next episodes (Do they have an idea for the next topic or the next guest interviewed). By offering them to participate in the development of your show, you are once again giving them value and, above all, you are certain to offer them content that they will like! 💪

Include them in the construction of your podcast by also asking them for feedback and suggestions to improve your episodes. Ask them what they liked, or didn’t like so much about your latest audio content. 😁

> Example of sentences you can say: “Also, don’t hesitate to tell us what topics you would like us to cover in future episodes. For that, tell us in comments or on our social networks.”

8. Ask your listeners to support your podcast 

If your listeners liked your episode, they will probably be willing to support your show in some way. If you’ve launched a crowdfunding campaign, ask them for a little help as you close your episode. 💸

Ausha allows you to add custom buttons to your communication materials to encourage your audience to visit your crowdfunding campaign and leave a donation. 

> Example of sentences you can say: “If you enjoy this podcast and want to help us grow it, you can go to our Patreon page and donate to the show in exchange for premium content.”

9. Choose your outro music wisely

Like the intro music, it is important to choose your outro music carefully. You can use a recurring theme or choose a different music each time. Either way, your music layer should match the tone of your podcast: dramatic, light… 🎵 🎶

If you choose to use music found on the internet, make sure it is free of rights and don’t forget to credit the author if necessary.

Ausha provides you with a library of royalty-free music that you can use to conclude your episodes. It can be found directly on your manager, at the top right.  💜

Free Music Library on Ausha

10. Hide an “Easter Egg” (or surprise) in your podcast outro

Nobody masters the Easter Eggs system better than Marvel blockbusters. In almost every movie, hidden scenes are added in the middle or at the end of the credits. Fans who know Marvel well and know the Easter Eggs will stay until the very end to discover them. 

This technique also exists in music. Some songs are hidden and are triggered once the album is finished, or after a silence of several seconds or even several minutes at the end of a song. 🤫 

You can do the same thing with the podcast. At the very end of your episode, after you’ve thanked your listeners, you could add a few seconds of additional content. A joke from one of your guests that you had cut in the edit, bonus content, a promo code, etc. 😁

Here is an idea of podcast outro

“If you hear this message it’s because you’ve listened all the episode and for that, we want to thank you from the bottom of our hearts !

We hope you enjoyed this new episode and if you did, I invite you to leave a review on Apple Podcasts and Spotify. You can share the episode with others who might be interested in this topic!

Also, feel free to tell us what topics you’d like to see covered in future episodes. You can tell us in the comments or on Ausha’s social networks.

See you next week for a new episode!”

You know now how to write a great podcast outro that makes your audience want to continue listening. Now learn how to make an effective podcast intro with our dedicated article.

You are currently writing your podcast ? Find some ideas in our article dedicated to how to write the script of your podcast.

by Emma
November 19, 2021

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