Are you curious about how your podcast is performing on Spotify? Understanding your podcast stats is crucial for growth and engagement. In this comprehensive guide, we’ll walk you through the process of accessing and analyzing your Spotify podcast stats both on Spotify and Ausha’s platform.
Table of Contents:
- Why Distribute Your Podcast on Spotify?
- Setting Up Your Spotify Podcast Account
- How to Access Your Spotify Podcast Stats
- Analyzing Your Podcast Stats: 8 Key Metrics to keep in mind
- How to Access Your Data on Ausha
- Frequently Asked Questions
- Conclusion
Why Distribute Your Podcast on Spotify?
To start, let’s just take a second to answer the question “Why should I even distribute my podcast to Spotify?” 🤔
For Ausha members, the answer is super simple. Since you can distribute to all the directories in the world with one click and then see all the statistics in one dashboard, the answer is “Why not?”
For people who don’t have Ausha and have to take time and do the work of going through each directory to submit and look at statistics, the answer might not be as clear. 😶🌫️
Spotify does have the cool ‘wrapped‘ feature for its podcasts that people can share, just like it does for music, so that’s super tempting. 😈
It is also one of the top players in audio media industry and is pretty popular among a number of people who listen to podcasts.
Also It allows video podcasts, if that’s your thing! (If it is your thing, make sure to read our post about distributing to YouTube too!) 🎥
So do your research and see if it is the best fit for your content!
Setting Up Your Spotify Podcast Account
Creating a Spotify podcast account is the first crucial step to making your podcast accessible to a broad audience. Follow these steps to set up your account:
- Visit Spotify for Podcasters:
- Go to Spotify for Podcasters.
- Get Started or Log In:
- Click the “Get Started” button if you’re a new user or “Login” if you already have a Spotify account.
- Create Your Account:
- Fill out the form with your email address, password, and other basic information such as your name.
- Add or Claim Your Podcast:
- Once logged in, click on the “Add or claim your podcast” link.
- Enter Your RSS Feed:
- Enter your podcast’s RSS feed link. An RSS feed is a web feed that allows users and applications to access updates to websites in a standardized format. This is crucial for Spotify to fetch your podcast episodes automatically.
- Verify Your Podcast:
- Spotify will send a verification email to the address associated with your RSS feed. Click the link in this email to verify that you have the right to distribute the podcast.
- Provide Basic Information:
- Fill out the form with basic information about your podcast, including:
- Country of production
- Primary language
- Hosting provider
- Primary category
- Up to three subcategories that best describe your content
- Fill out the form with basic information about your podcast, including:
Congratulations! Your podcast is now ready to reach Spotify’s vast audience, and you can begin monitoring your stats to optimize your content and grow your listener base 🏆
How to Access Your Spotify Podcast Stats
Once your podcast is set up and live on Spotify, accessing your podcast statistics is straightforward and highly beneficial for understanding your audience and optimizing your content. Follow these steps to view your Spotify podcast stats:
- Log In to Spotify for Podcasters:
- Go to Spotify for Podcasters and log in using your account credentials.
- Navigate to Your Dashboard:
- After logging in, you will be directed to your dashboard where all your podcasts are listed.
- Select Your Podcast:
- Click on the cover art of the podcast you want to view statistics for. This will open the podcast’s detailed analytics page.
- View Key Metrics:
- On the analytics page, Spotify provides several key metrics to help you understand your podcast’s performance. These metrics include:
- Listeners: Unique users who started an episode in your catalog.
- Followers: Listeners who hit the follow button on your podcast on Spotify.
- Starts: The number of times any listener clicked on an episode of your podcast.
- Streams: The number of times an episode was listened to for more than 60 seconds.
- On the analytics page, Spotify provides several key metrics to help you understand your podcast’s performance. These metrics include:
- Break Down the Data:
- Spotify allows you to break down your podcast data by different time increments such as day, week, year, or a custom date range. This flexibility helps you analyze trends over time and understand how your audience engagement evolves.
- Analyze Listener Demographics:
- In addition to these metrics, Spotify provides insights into listener demographics such as age, gender, and location. This information can help you tailor your content to better suit your audience.
- Compare Episodes:
- You can compare the performance of different episodes to identify which content resonates most with your audience. This can guide your future content strategy.
Analyzing Your Podcast Stats: 8 Key Metrics to keep in mind
Understanding and analyzing your podcast stats is crucial for growing your audience and improving your content. Spotify provides several key metrics that give you a comprehensive view of how your podcast is performing. Here’s a detailed look at each metric and how to interpret them:
Listeners
Listeners are unique users who started an episode in your catalog. This metric shows the total reach of your podcast, helping you understand how many individual people are tuning in. A higher number of listeners indicates a broad appeal of your content. Monitoring this metric over time can help you gauge the overall growth and popularity of your podcast 🚀
Followers
Followers are listeners who have hit the follow button on your podcast on Spotify. This metric is crucial because it represents your loyal audience who are more likely to engage with new episodes as they are released. Tracking follower growth can give you insights into audience retention and loyalty. A growing number of followers suggests that listeners find your content valuable enough to want updates on new episodes 🧑🚀
Starts
Starts measure any listener who clicks on a podcast episode, regardless of how long they listen. This metric helps you gauge initial interest in your episodes. A high number of starts can indicate effective episode titles and descriptions that attract listeners to click. It is an essential indicator of how well your marketing and episode presentation are performing 🎧
Streams
Streams are counted when a podcast episode is listened to for more than 60 seconds. This metric indicates deeper engagement with your content. A high number of streams, especially relative to starts, suggests that your content is compelling and holds the listener’s attention. This helps you understand which episodes resonate the most with your audience and maintain their interest 💪
Time-Based Analysis
Spotify allows you to break down these metrics by different time increments, such as day, week, year, or a custom date range. Analyzing data over various periods helps you identify trends and seasonal variations in listener behavior. For example, you might notice spikes in listener numbers around specific episodes or promotional periods. This temporal analysis can guide your content scheduling and promotional strategies ☀️
Demographics
Spotify provides demographic data that helps you understand who your listeners are, including age, gender, and location. This information can inform your content strategy, helping you tailor episodes to better suit your audience’s preferences. For instance, if you notice a significant portion of your audience is within a certain age range, you can create content that appeals more directly to that group. Understanding the demographics of your audience can also assist in targeting ads more effectively 😎
Episode Comparison
Comparing the performance of different episodes can reveal what topics, formats, or guests resonate most with your audience. Look at metrics like starts and streams for each episode to determine which ones are the most popular. This can guide future content planning by highlighting successful elements that can be replicated in new episodes. Consistently analyzing episode performance helps in refining your podcast strategy for better engagement 💜
Engagement Metrics
Understanding how long listeners stay engaged with your episodes can highlight strengths and areas for improvement. Retention rates are a critical aspect of engagement metrics. If you notice a drop-off point in your episodes, it may indicate where listeners lose interest, allowing you to adjust your content accordingly. By focusing on maintaining high retention rates, you ensure that your audience is consistently engaged with your podcast from start to finish 🏃♀️
By regularly analyzing these key metrics, you can gain a deeper understanding of your podcast’s performance and audience preferences. This data-driven approach enables you to make informed decisions, optimize your content, and ultimately grow your listener base 🧠
How to Access Your Data on Ausha
This section is for our Ausha hosting platform users. Not one? Join us today! 🤙
All you need to do to find your Spotify podcast stats on Ausha is to click over to the all-in-one data analytics dashboard. 📊
You’ll see that Spotify is an option as Audience Source (it will be there with Apple and other directories).
Ausha is certified by the IAB so the stats you see follow the highest standards and definitions. Ad sponsors want to see IAB certified stats because they know they can trust them. 💪
The dashboard will also break down your statistics by device, browser, country, time, etc.
If you are running an ad campaign, you’ll be able to see those result here too. 👀
Frequently Asked Questions
Can I see how many listeners other podcasts have on Spotify?
No, Spotify does not provide public access to other podcasts’ listener statistics. You can check Spotify’s Podcast Charts for a general idea of popular shows in various categories.
How often are my podcast stats updated on Spotify?
Spotify updates podcast statistics in near real-time, usually within a few hours of an episode being played.
How can I increase my podcast listeners on Spotify?
Promote your podcast on social media, optimize episode titles, engage with your audience, collaborate with other podcasters, and leverage Spotify’s promotional tools.
What is the difference between starts and streams?
Starts measure any listener who clicks on an episode, while streams are counted when an episode is listened to for more than 60 seconds.
How can I improve listener retention for my podcast?
Ensure high-quality content, maintain a consistent release schedule, engage with your audience, and structure episodes to keep listeners engaged.
Why is demographic data important for my podcast?
Demographic data helps tailor your content to your audience’s interests and is valuable for attracting sponsorships and partnerships.
Conclusion
Analyzing your Spotify podcast stats is essential for understanding your audience and optimizing your content. By leveraging key metrics and following best practices, you can grow your listener base and improve engagement. Regularly reviewing these insights will help you make informed decisions and achieve your podcasting goals 🎯
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