So, should you broadcast your podcast on Youtube? Yes, of course! The question is: how to broadcast it correctly to attract an even larger audience?
If you ask your friends, colleagues or family on which platform they regularly listen to their podcasts, it is likely that some of them will answer Youtube. 🤔
And for good reason!
According to the latest study by Edison Research and Ad Media, 20% of American listeners listen to their episodes on Youtube, which ranks the platform just after Spotify (25%) and just before Apple Podcasts (16%).
This is not only a golden opportunity to increase your audience 📈 it also increases the guarantee of quality for listeners. With the popularity of the platform having grown year after year, everyone may naturally expect to find your podcast on Youtube.
If you don’t have your podcast content on Youtube, it’s kind of like a brand that has no social networks… a bit scary! 😨
Broadcasting your podcast on Youtube: advantages and disadvantages
The advantages of Youtube for a podcast
Youtube is the 2nd largest search engine after Google
The simple fact that Youtube gathers billions of users should be enough to convince you to transform your podcast into a video and to broadcast it on this platform.
Among these people, you will most assuredly reach some who had, at first glance, no intention of listening to a podcast. But because your episodes answered the query they typed into Youtube, they will naturally find it. 🚀
Youtube’s powerful algorithm boosts the discoverability of a podcast
Who can say they have never fallen down the rabbit hole of Youtube that pushes you to watch suggested videos? Personally, this is something that happens to me quite frequently… 🙄
When I watch a video on a topic that interests me, I often find myself watching a second one, then a third one… And if it’s a podcast that slips into my suggestions, I put it aside and make sure to listen to it later. 🎧
Most often, Youtube is the first step towards your podcast. That means that it may be on this platform that potential listeners will discover your show but they will not necessarily stay on Youtube to listen to it entirely. They’ll eventually switch to a podcast listening app to continue listening.
Youtube has interesting characteristics for podcasts
In addition to its very effective recommendation algorithm, Youtube has features that can increase the engagement of your listeners. For example, it is much easier to leave a comment under a Youtube video than on a podcast app (not all of them actually support this format). 💪
The comments space and the like/dislike system under each video also allows you to interact more easily with your audience, to ask questions, and to respond (almost live) to reactions from your listeners. 👍 👎
Youtube is a way to optimize the natural referencing of a podcast 🤖
Remember that Youtube is Google. And that referencing your podcast on Youtube means participating in the natural referencing of your podcast on Google. Have you ever noticed that when you type a query or a question in the Google search bar, suggestions of videos, podcasts or articles are highlighted at the top of the results page? 🤔
These are called Snippets. 🤓
Google determines which content is most relevant to your query and then displays it more prominently than the rest of the results. If you do some SEO work on video podcasts you broadcast on Youtube, you will increase your chances of appearing at the very top of Google’s results. 🙋♀️ And thus reach a wider audience.
The disadvantages of Youtube for a podcast
Video vs Audio. Youtube vs Podcast.
I’m sure you noticed: Youtube and podcasts are 2 antinomic medias. The first one relies primarily on the image. 📹 The second relies only on sound to engage its audience. 🔊 Transforming an audio podcast into a video podcast is not always easy.
Regular Youtube users expect quality when it comes to the visual content broadcasted on the platform. And whether you like it or not, your video podcasts will be in direct competition with videos created specifically for Youtube. 😬
The consumption habits for a podcast are different on Youtube
Generally speaking, listeners often consume podcasts while doing something else.
Clearly, it is very rare that a listener would sit down and just enjoy a podcast.
It is much more difficult to do something else while watching a video on Youtube. It’s certainly less natural.
How to turn your podcast into a Youtube video?
There are many ways to turn your podcast into a Youtube video. Depending on your time, ambition and ideas, you can create a whole ecosystem of content around your podcast. Or you can simply put the audio of your episodes accompanied by a video. 😁
Make a filmed podcast
The vast majority of podcasts are interviews. Filming your exchanges with your guests and seeing their reactions live can add real value to your audience.
(Anyone who has never seen the face of the person speaking in a podcast episode, raise your hand! 😉 )
Covid has also spawned a new way of podcasting. Today, physical distance is no longer an obstacle for doing quality interviews. Many podcasters use video software like Zoom or Skype. And for each interview, with the audio tracks also comes the image of these exchanges.
You can then very well transform your audio podcast into a video by using the recording of your interview on Zoom or Skype and then broadcast it on Youtube.
To learn more, read our article on how to record a podcast remotely.
Post an image with audiowaves
If you don’t have a lot of time and no images to create an exclusive video for your podcast, you can also post the cover of your show or episode with audiowaves (or waveforms).
You know those pretty little waves that oscillate with the sound! 🌊 Kind of like waves in the ocean. With Ausha, you can create your Youtube video automatically and add audiowaves very easily. 💜 Keep reading to find out how!
Post a still image with audio from your episode
While this last way of turning your podcast into a YouTube video is the most tempting (because it’s simpler and possibly faster), it’s also the one that’s least likely to perform.
Remember: Youtube is first and foremost a video platform! 🎥 A still image will not manage to interest Youtube users for very long. And this is true even if the audio content is good quality.
So if you really want to get your video up quickly, or are unsure of what other content can accompany your audio, you can take your audio file and add a still picture to it and turn it into a video.
If you choose this option, make sure that your pictures go with your podcast content so that those watching don’t get confused! 🧐
How to distribute your podcast on Youtube with Ausha?
With Ausha, you can automatically broadcast your podcast on Youtube, at the same time that your new episode is uploaded on the listening platforms. In just a few clicks, you can create a Video Clip with great audiowaves and boost the discoverability of your show!
To do so, you just have to :
- Connect your Youtube account on Ausha.
⚠️ Make sure your Youtube account is verified so you can post videos longer than 15 minutes!
- Go to the episode page on Ausha for the one that you want to post.
- Check the box that says you want to publish your video on Youtube. ✅
Note: If your podcast is scheduled to be posted on the listening platforms, the Youtube video will be generated automatically and distributed at that scheduled time. ⏰
- Save your changes and your video will be generated and uploaded automatically! 🙌
Some things to think about: 🤔
- If you’ve already posted your podcast to the listening platforms and then decide to post it on Youtube later you can go to that episode’s page and update the settings and the video will be generated and posted.
- If you’ve uploaded your video to Youtube, but made changes to the podcast you will need to delete the first video from your Youtube channel and re-upload the new version from Ausha.
➡️ This is because Youtube doesn’t automatically update podcasts in the same way as the listening platforms.
So what will my Ausha generated video look like?
The video that Ausha’s platform generates for you will have:
- Your episode’s image (or your show’s image if you don’t have one just for that episode)
- Your show’s name
- Your episode title
- The audiowaves that follow the sounds of your episode
➡️ You can change the color of the audiowaves to match your podcast’s content colors for your Youtube video in the Youtube settings on Ausha’s site 🌈
➡️ This will only work for your future episodes. Anything that you have already posted to Youtube will not be updated with the new audiowaves color.
➡️ You will not be able to change the title of the show, the episode, or the image for the episode.
So you’ve decided to create a video of your podcast and upload it to Youtube…
Now what equipment do I need to make this happen? 🎥
- The most important thing you need is a good microphone! 🎙
➡️ We recommend the RØDE Podmic.
- It limits vibrations to ensure that you can sound your best!
- You will also need a mic stand/arm to hold your microphone.
- Next, you will need a good camera. 📹
➡️ The Sony HDR-CX405/B is a great choice and is super helpful if you are just starting your podcast because it’s easy and convenient to use.
- You will also need headphones 🎧 and a lighting kit if you want your viewers to see your pretty face! 😍
- You will need an editing software such as Audacity or GarageBand for your audio content and a software like iMovie or Premier Pro for your video content. 🖥
Now for the setup:
Find a quiet and well-insulated space to try and limit the echo.
And if you are recording with a camera, make sure you have a nice background, so clear out that clutter! Or at least hide it from us! 🙈
Grab your computer, get your microphone and camera ready, and have a test run! 🏃♂️
A test recording is good to make sure that everything is working properly and that your audio and video quality are up to your liking. 👍
⭐️ And there you have it! See how easy it is to let Ausha create your Youtube video content for you, based on your amazing audio!
If you want to know more about how to automate the broadcasting of your podcast on Youtube with Ausha, you can go to the Ausha Help Center. Sarah and Myriam have made a special article that explains how to turn your podcast into a Youtube video.