Branding Your Podcast


Branding Your Podcast

February 26, 2018 • About 3 min. read

Boosting your podcast with podcast IDs and jingles is an element not to be overlooked, whether its to be more recognizable or simply to prevent your listeners from sneaking off midway through your show. Here are some top tips for adding dynamism to your podcast.

The Intro

There’s no point in lying, the opening credits are an essential part of your podcast. A good intro is a recognizable intro from the first second. There are several types of openings for your podcasts, it’s up to you to choose the one that suits you best.

The musical intro: Easy enough to carry out, you simply need a solid theme. Nothing too long but a recognizable entry for the beginning of each of your shows. You might even want to create a bed (a musical background which you can talk over to launch the theme of your podcast). Be careful to choose a musical piece that you own or stick to royalty free music.

– You might even want to put together your credits by taking extracts from movie clips/adverts/interviews and editing them one after the other. This kind of introduction which is incredibly popular with podcasters allows for an original and very identifiable introduction.

Resources: Bensound: Ideal for finding a royalty free track that suits you (and it’s free!)

Don’t hesitate to push aside any tracks that have fallen under the public domain, you’ll be able to find some crackers. For example, the website Archive site lists millions of free tracks.


Don’t expect to do a one-hour podcast without transitions, jingle or interludes. It’s important to make your topics recognizable. Create short transitions by inserting jingles for example. It can also be as simple as recording announcements that you can reuse for each podcast.
If your show doesn’t have a topic, don’t hesitate to insert a small jingle between two steps of your podcast.

Resources: Create your own jingles from your intro music with Audacity. Or find a free jingle on Musicsreen.

The Outro

At the end of your show, you’ll want to encourage your listeners to listen to another episode straight afterwards. So treat the outro in the same way that you’ve treated your introduction.

You might choose to pick up with a slightly longer version of the theme for your introduction and use it while you announce what to expect in your next podcast, thank the guests or invite your listeners to rate your podcast etc.

It could also be interesting to share with your listeners a small selection of passages which were cut out during the editing process, bloopers etc… In other words, make sure you find THE little trick that’ll make them want to stay right until the end.


Got any tips and tricks to spice up your podcast? Share them with us in the comments!

by Emma
February 26, 2018

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