Knowing how to convert your podcast to video can help you grow your audience, and strengthen the relationship with your audience. 🤝
Audio podcast or video podcast? Why not create both?
You’ve made audio podcasts, now you can create video podcasts to add to your content reservoir… How great is that! 🤩
You can now publish videos on Youtube, social media, and soon Spotify, all of which will help grow your overall podcasting audience. 📈
Why should you convert your podcast to video?
It’s a proven fact that people enjoy looking at other people’s faces. 😍
So why not give the people what they want and show them your pretty face!
By having a video podcast along with your audio podcast, it can increase your audience, because you’re appealing to a larger group of people.
What I mean by this is that not only will your content be available to those on a listening platform, but also those that watch Youtube videos.
It’s also important to make your podcast stand out from the other millions of shows out there, and having video content can help you do this! 💪
Or maybe your podcast has been very successful and has had thousands of downloads.
But then it starts to hit a lull, and you want to try something new…
Turn your show into a video podcast!
And maybe you’re thinking that the production of your podcast already takes enough time, and now you have to take even more time to start the production of a video podcast…
But there’s no need to be the next James Cameron or any kind of professional director! 🎞️
You can simply do it yourself, with all the different types of software out there, it can be super easy!
And some of the best editing tools are free! 💸
For example, iMovie (for Mac users) and Vimeo (for Mac and PC users).
Just follow the steps given below! 👇
How can you convert your podcast to video?
There are a few ways that you can convert your podcast to video.
It depends on which way you want your videos to look.
It also depends on the format of your podcast. Do you have an interview podcast, an audio fiction podcast, or a true crime podcast?
Some examples are:
- A static cover: Which is where you present your podcast with a still image as the background for the video. The still image could be for example, your podcast cover. 🖼️
- Ausha generated video: Includes your audio file with generated waveforms and a transcription. 🌊
- Video content of you recording your podcast with a camera. 📹
- Remote podcast recording, using Zoom or Skype. 💻
Steps to convert your podcast to video:
No matter which style of video podcast you choose, there are different steps to follow for each.
You will see however, that there are some that are the same too!
If you choose a static cover: 🖼️
- Record and edit your podcast as you normally would in your studio.
- Create a video with the still image (ideally your podcast cover) as the background.
- Upload your audio file to the video to accompany your new video.
- Create the metadata for your video podcast.
- Upload your video to Youtube and promote it to others!
If you choose to record your podcast with a video camera: 📹
- Set up your podcasting recording equipment in your studio and add a video camera into the mix. If you have a high-quality phone camera, you can use that instead, on a tripod.
- Start recording your audio and video. Be sure to still use your podcasting mics not the ones from the camera, as the sound quality won’t be as good with the camera mics. 🎙
- Edit the audio and video footage and make sure that they match in quality and timing. 🕰️
- Create the metadata for your video podcast.
- Upload your video to Youtube and promote it!
If you choose to record your video podcast remotely with Zoom or Skype: 💻
They are also some of the best tools that are offered when you’re looking to convert your podcast to video.
This is because they are easy to use, and are very convenient when you want to interview guests remotely. 👥
Who knew that you probably had great interview equipment on your laptop already!
- Set up your podcast recording equipment in your studio and open up Zoom or Skype.
- If you plan to interview guests remotely for your show, make sure that their Zoom or Skype is working properly as well.
- Make sure that everyone has their cameras and microphones on, and then start recording.
- Edit the audio and video footage so that it’s the length and quality that you want.
- Create the metadata for your video podcast.
- Upload your video to Youtube and promote it to everyone!
The metadata that you create should include the episode title, the episode description, any tags for your show, and the thumbnail for your episode.
The thumbnail should be interesting so that people will want to click on your video. 🖱️
You could use a screenshot from the video and add your podcast logo and title of the video.
Just make sure that your logo and title are easy to read within the thumbnail so that people will be able to read it after you publish your video.
How can Ausha help you convert your podcast to video? 💜
The Ausha Social Media Manager makes it easy when you want to make shorter video clips that you can use as teasers or trailers.
These video clips that you create can be used to promote your podcast on social media or on Youtube.
And it doesn’t take long at all! ⏳
Step 1: Start by uploading your pre-recorded audio file to the Ausha platform. Just as you would when you’re going to distribute it to the listening platforms.
Step 2: Go to the “Video Clips” page and then click “New Clip”.
Step 3: Select the episode that you want to create a clip for and press “Continue”.
Step 4: Trim the audio so that it’s the desired length that you want (the maximum is 60 seconds).
Step 5: Click “Next” and then you can choose if you want a transcription and in which language you want the transcription, created with the built-in software.
Step 6: Review and edit the transcription to make sure that the subtitles match the audio and then “Validate” the transcription.
Step 7: Choose the format of your video clip – square, stories, or horizontal.
Step 8: Choose if you want to display the waveform, and which color you want the waveform to be.
Step 9: Choose the main title and subtitle for the video clip.
Step 10: Generate the clip! 🥳
This new great clip will then appear in your “Video Clips” tab on your Ausha Social Media Manager.
After you generate the clip you will be able to publish it on Youtube straight from Ausha! 🖥️
In your settings, just make sure that your Youtube channel is linked and that you have the box checked so that your videos publish automatically. ✅
This auto-publish feature will save you so much time, allowing you to get back to conducting another interview, recording a new episode, and thus creating more content.
Where can you share your video podcast?
Youtube would be the main place where you can share your video podcasts.
There, you can upload short clips that can serve as trailers or teasers, or you could upload full-length episodes.
If you do decide to upload full-length episodes to Youtube, I recommend filming the recording process with a camera. 🎥
It can be much more interesting to watch than just a video with your podcast cover on it.
But if you don’t have time to record and edit video content with a camera, just make sure that your audio content is strong enough to stand alone with the podcast cover… you’ll want to keep people interested!
If you create shorter video clips you can also publish them on social media to promote your podcast.
And good news! Soon you will be able to publish video content on Spotify!
On Spotify, you’ll be able to check out your new favorite show, and see if they offer any accompanying video content as well.
Right now there aren’t a lot of video podcasts available, but more will be coming in the future!
We can also expect more tools in the future that will be great for going from normal audio podcasts to video podcasts, which will help you publish the content that you create on Youtube and social media. 👌
You’ll need to promote your new video podcast as much as possible so that it can get as many new listeners as possible.
Make sure that your video quality matches the audio quality of your podcast so that your audience can enjoy all of your content.
There are so many ways to create video podcasts that if you try one out and aren’t super happy with the result, you can try another one. 😃
Just make sure that you’re still sticking with the values and ideals of your show.
The editing process can be more challenging when you’re adding video to your audio, so take your time and make sure that the quality of your show doesn’t decrease.
Once you get in the hang of recording your podcast with a video camera, you can branch out even further to do live podcasts.
When you do live podcasts you can still record your show with a camera and post it on Youtube but it’s also nice for those that want to watch it live to have the opportunity to do so.
This is also good if you have members of the audience calling in to ask questions during the recording of your show… but that depends on the format of your show. 📞
If you use a script when recording your podcast, 📝 be sure that when you turn the camera on, you don’t simply read the script, because that’s not very professional and it won’t be super interesting for your audience.
When you convert your podcast to video you are increasing the visibility of your show, which will make it more accessible to a wider audience. 👀
It also gives you more content that you can share with your listeners which will help your show continue to grow from just your podcasting audience to also your video audience.
So head to the studio, set up your podcasting equipment, and start recording your podcasts with video to accompany them.
And soon enough you’ll be releasing podcast videos like a pro! 🏆
We can’t wait to see them on Youtube, social media, and soon enough Spotify!Independentsprofessionals