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Our latest news

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June 4, 2024

Branded Podcast: Creating a Podcast for Your Business in 2026 – The COMPLETE GUIDE

Are you looking to launch a branded podcast in 2026? This article is for you! Today's landscape underscores that content is king—be it from brands, content creators, influencers, or even your neighbor. Content is everywhere!…

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May 30, 2024

The Future of Podcasting at the Podcast Show: Video, Branded Content, Social Media Marketing, and AI

Going to The Podcast Show is an opportunity to take the pulse of the podcast industry and uncover the latest market trends. It's a place where you encounter familiar faces, exchange greetings from a distance, and sometimes have closer interactions. 👋 FOne part of the Ausha Team, from left to right: Irene, me (Emma), Maxime, and Jennifer. Here’s an exclusive…

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May 30, 2024

Best Sites to Find Free Podcast Sound Effects

Before we do that though, we are going to give you some tips about how to best use sound effects in your podcast content. We are also going to give you examples of podcasts that…

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The Ultimate Guide to Podcast Merchandise: Ideas to Boost Your Brand
May 29, 2024

The Ultimate Guide to Podcast Merchandise: Ideas to Boost Your Brand

Exploring podcast merchandise ideas opens a world of possibilities for creators looking to expand their reach and revenue. With the rise of podcasts, creators are turning to branded merchandise—from custom t-shirts to unique promotional products—to…

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May 28, 2024

How to Get More Visibility on Social Media for Your Podcast

Sure, you could just hit "publish" and hope for the best, but in today's noisy digital landscape, you need more than just hope. Social media is one of the most important levers of discoverability for a podcast. You need strategies that work, tips that can skyrocket your visibility, and insights that turn casual listeners into loyal fans. And guess what?…

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May 23, 2024

How to Make the Perfect Podcast Trailer

In this blog post, we are going to teach you how to create an incredible podcast trailer. 🤩 A great podcast trailer sparks curiosity and make listeners click the 'follow' button so they can be…

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How to Make Your Podcast Go Viral with These 5 Strategies
May 22, 2024

How to Make Your Podcast Go Viral with These 5 Strategies

Ah, the dream of every podcaster: making your podcast go viral! And for archiving this : mastering podcast marketing  is key 🗝️ In this article we will dive into 5 strategies for viral podcast success…

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Website SEO Podcast
May 20, 2024

Boost Your Podcast SEO: Proven Strategies to Increase Visibility and Grow Your Audience

So you’ve been podcasting for a bit and you just published your most recent podcast episode, but no one seems to be listening to it… improve your Podcast SEO !  Because as it turns out,…

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How to Embed Podcast on Your Website: A Step-by-Step Guide
May 16, 2024

How to Embed Podcast on Your Website: A Step-by-Step Guide

Embed podcast on your website now simpler than ever, offering significant benefits like improved accessibility, increased user engagement, and enhanced SEO. This guide offers a step-by-step guide for embedding podcast players, ensuring a smooth and…

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how-to-get-on-podcasts-your-guide-to-getting-booked-as-a-guest
May 14, 2024

How to Get on Podcasts: Your Guide to Getting Booked as a Guest

Often when we talk about marketing for podcasters, we approach it from the perspective of the host. However, some of the best, free marketing opportunities are when a host is a guest on another show.…

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May 3, 2024

How to Convince Your Boss (or Clients) to Launch a Branded Podcast: Winning the Podcast Pitch

Branded Podcast has been the talk of the town for a few years now and this format has proven to be an effective communication channel for enhancing brand recognition and image. You've found yourself intrigued…

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<strong>How to Measure the ROI of a Podcast</strong>
May 2, 2024

How to Measure the ROI of a Podcast

How do you measure the ROI of a branded podcast? 🤔 It's a common question I get asked often, and one that podcasters, whether they're independents or professionals, frequently struggle to answer. Setting Goals to…

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