Ausha’s automated tools really do make it easy to promote and massively grow your show audience. But if you have the budget to completely outsource your efforts and hire an agency team, take a look at these options.
Be sure to stick around for the end of the blog post where we talk about what to think about when you start your outreach to agencies you are interested in using. 🤓
Here are the top 17 best known agencies in the industry, in no particular order:
- Lower Street
- Content Allies
- The Podcast Consultant
- Beacon Digital
- Single Grain
- Sweet Fish Media
- Pacific Content
- JAR Audio
- The Podcast Haven
Ready, podcasters? Take off in 3… 2… 1… 🚀
Tink defines itself a podcast growth and discovery company. Pick any podcast promotion service from their menu: Newsletter and media placements, social media content production, advertising, promo swaps, feed swaps, app placement, partnership opportunities. Plus they offer overarching promotion strategy consultation. They have worked with well-known (aka well-marketed) podcasts including There Are No Girls on The Internet, Our Body Politic, and PEOPLE Everyday. Tink’s team is stacked with talent with deep experience the podcasting world, led by Lauren Passell.
Lower Street 🛣️
Lower Street is a full scale podcasting production company that does provide a podcast promotion service. Their website refreshingly states “No growth hacks here. Just proven strategies to help great content find the listeners who need to hear it.” Lower Street’s podcast promotion service includes: Owned and earned media (podcast listening apps, newsletters, and major media outlets), strategic outreach (feed swaps and pitching you as a podcast guest), and SEO guidance. Their website shows their success stories through metrics. One client achieved a 16,730% increase in downloads in Q3 2023. Another client reached the one million download mark in Q2 2023. Another show delivered 10x ROI on their promotion investment. Not bad, not bad at all!
Content Allies 🤝
Content Allies’ podcast promotion service includes both organic promotion and well as paid advertising. Under organic promotion they create social media content for you to post, articles that repurpose your episode content, SEO backlink campaigns, and a website for your podcast. Content Allies’ will also set you up with a YouTube video channel if you want to go that route. In terms of paid advertising, the agency promises qualified traffic with predictable costs. They provide creative production of ads as well as strategy and buying. And finally, they promise to provide clear data to make sure your marketing efforts are working. Content Allies also offers a full podcast production service including audio recording and editing. Their impressive B2B client list for branded podcasts includes Meta, Alibaba, Amazon, and other giants of industry.
Podspike describes itself as “a no-nonsense, affordable podcast marketing agency for branded shows and indie creators.” Specifically the company breaks down their work into three buckets. First, optimized podcast packaging, namely cover art and show copy. Second, earned and paid media coverage, including newsletter features. And third, partnership development that will produce cross promotions, ad swaps, and in-app placements. Past clients include Durham University and DesignSpark.
Fun fact: Podspike is actually just the trading name. The official legal name: Why did the Chicken?
Next on our list of podcast promotion service agencies is Resonate. While they offer full audio episode production including recording and editing, you can still use them only to promote your show if you want. Their team will create all the assets needed to promote a podcast: Show notes, transcriptions, audiograms, and social cards. They also offer to make video clips to post on YouTube. Everything you need to share on your podcast’s social media and to grow your podcast’s SEO. According to Resonate’s website, their staff has worked on a combined 3,000 podcasts, helping clients ranging from Fortune 500 companies to hobbyists.
While Podreacher is technically a “content transformation” company, we are including it on our podcast promotion service list because its content transformation services act to boost podcasts’ growth. Let’s explain…
PodReacher is a business that takes your podcast audio and turns it into other content like blogs, ebooks, white papers, etc. The idea is that it boosts your company’s SEO. However, at the same time, it boosts your podcast audience growth. How? Well, first it obviously boosts your podcast SEO. Secondly, and just as importantly, it creates other avenues for people to come across your content, leading them to your show. If this sounds like what you need to better promote your show, check them out!
Want a podcast promotion service provider who specializes in bigger name B2B podcasts? Check out Fame. They have done work with brands like Zendesk, US Steel, and Suzy. Fame provides clients with marketing strategy and guest recruitment. Plus, they even do episode production in-house, including audio recording and editing. Their pitch is that they will make your business famous in its niche industry, generating more leads and sales along the way.
Dante32 is a full service podcasting agency that does provide a podcast promotion service. Primarily it serves B2B podcasts. Dante32 sees a B2B podcast as part of a business’s overall content marketing strategy. This strategy includes integration with social media, paid advertising, blogs, etc. In fact, they create content straight from your episodes, repurposing for campaigns on these platforms. Whether you are looking for a launch strategy or need a podcast audit, Dante32 can step in and help. They also offer full audio production services, including recording and editing. The agency has worked with big organizations including the National Restaurant Association.
Quill is a Canadian-based podcast agency. They claim that 95% of their clients are in the top 10% of all podcasts, and that 90% of their clients have ranked among the top 10 podcasts on Apple charts. As you can imagine, they provide a pretty strong podcast promotion service. First they create custom growth plans for clients. Then they help the podcasters evaluate the data after releasing episode after episode, in order to tell what promotion campaigns or tactics worked best. Quill does provide paid advertising targeting as a service. As a end-to-end podcast company, they do offer full episode production services, including audio recording and editing. Their impressive client list includes: Expedia, Microsoft, PWC, and more.
The Podcast Consultant 👨💼
The Podcast Consultant is another podcasting agency that provides a podcast promotion service. They focus on B2B podcasts and provide production services, including video episode production… which is important given that YouTube is increasingly where listeners go for podcasts. The company also offers to create social media posts using clips from the video episodes, to optimize your marketing on those platforms. According to their numbers, The Podcast Consultant has had over 100 clients, created over 100,000 episodes, achieved over 100,000,000 downloads, and have a 95% client satisfaction rating. Brands they have worked with include Brooklyn Magazine, Capita Financial Network, and Columbia Business School.
Beacon Digital 🔦
Beacon Digital is a B2B marketing agency that specializes in lead generation and inbound marketing strategies. As part of this bigger picture, they do provide a podcast promotion service for businesses. Specifically they mostly work with tech businesses. Their client list includes many examples of startups who have raised serious startup funding and/or have been acquired by the likes of Meta (Facebook).
Single Grain 🌾
Singe Grain is a giant digital marketing agency that offers podcast promotion service as an option. Here’s their pitch: “With our robust marketing solutions, we ensure your podcasts reach the right audience, thereby maximizing listenership and engagement.” Specifically the offer the following services: Podcast SEO, content optimization, target audience identification, performance monitoring and adjustments, social media marketing, and paid advertising.
Sweet Fish Media 🐠
Sweet Fish Media is a B2B podcast agency that offers some podcast marketing. Specifically, they will translate your episode content into social media content you can share. This includes LinkedIn posts, LinkedIn carousel graphics, a full length video for YouTube, and video clips for social media. Plus they will write blog posts to increase your podcast’s SEO. Sweet Fish Media client list includes the podcasts Flip My Funnel Sales Hacker, Ungated, and the Sales Engagement.
Pacific Content 🌊
Pacific Content is a full service B2B podcast agency, but podcasters can come to them solely for their marketing needs. Their team will help you build your podcasting brand and grow you audience numbers. They create and execute paid media campaigns. They also do brand lift studies, partnering with Spring Hill Insights. Pacific Content works with very big businesses like Ford, Charles Schwab, etc.
JAR Audio is a full service branded podcast agency that offers promotion services. These include graphic design, copywriting, content strategy, landing page consultation, cross promotion, podcast directory pitching, leveraging owned channels, media buying, and creative execution. They base their exact plan on your unique audience, budget, and goals. JAR’s Audience Growth Team also analyzes data to make sure you are sustaining your growth in listeners. They provide brand lift studies, audience surveys, conversion tracking, media buy performance, and other custom analytics reports. JAR Audio’s client list includes Lululemon, IBM, and SalesForce.
The Podcast Haven 🙏
The Podcast Haven is a podcast production company that works with a whole range of podcasters: corporations to solo influencers. We wholeheartedly agree with their take, “Sound is an inherently emotional and engaging medium – that’s why podcasting is so popular in the first place. But the message you share, and how you share it, is really only half of the story. A strong podcast marketing plan is essential to growing your brand, expanding your reach, and cultivating a viable audience of dedicated listeners you can rely on.” Specifically, The Podcast Haven creates marketing materials: Show notes, audiograms, and quote graphics.
How to Pick the Right Podcast Promotion Service for You
We have given you quite an extensive list of agencies that offer a podcast promotion service. But don’t be overwhelmed! In this section, we are going to help you identify the ones that should be at the top of your individual list. 👩🎤
B2B vs Indie
First, you can narrow down the list by deciding if you want a marketing agency that specializes in B2B (business to business) podcasts or works more with indie podcasters. Some work with both, of course, but many specialize in one or the other.
If you do want to go with a B2B specialist, take a look at the agencies’ client lists. If they primarily work with huge, global brands, they may not be the best fit for smaller business podcasts. Not only might they charge a lot more money, but they may not know what works best for entrepreneurs, consultants, etc. 🍎🍊
Also, ask B2B marketing agencies for concrete examples of how they have achieved high podcast ROI for branded podcasts.
Next, look at what specific services they provide. Do you just need help repurposing your podcast as marketing “snacks” to share on social media, etc? Or do you need more comprehensive help in building your podcast brand?
Remember, now more than ever, there are automated tools that can really help you produce marketing content and maximize search engine optimization (SEO). For example, Ausha has these tools:
- Social Media Manager with integrated ChatGPT to automatically create posts.
- Video clip generator that makes social media posts the algorithms love.
- Audio-to-video episode converter tool and distributes episodes automatically to YouTube
- A podcast website created specifically to grow your SEO
- Specialized listen links (Smartlink, Deeplink) that drive higher listener conversion
- Newsletter tool that can automatically send emails when you publish a new episode
Liking who you work with matters. Don’t be afraid to set up calls with a few of the agencies just to see how the conversation goes. Of course make sure to ask exactly who you will be working with if you do sign on as a client. You probably won’t be working with the same person who you initially talk to. 📞
As always, this list is just meant to give you an idea of what agencies are out there. We encourage you to do your research and find the perfect podcast agency for you and your podcast. 💜professionals
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