Recognized as a Webby Honoree for Best Branded Podcast or Segment in 2023, “2050 Investors” is a key component of Societe Generale’s branding strategy, designed to enhance their reputation as a thought leader in the financial sector.
– THE OBJECTIVE –
Standing Out in a Crowded Media Landscape with 2050 Investors
Before adopting a cutting-edge approach with “2050 Investors,” Societe Generale faced a significant challenge: establishing a strong foothold as a credible voice in sustainable finance within a competitive media ecosystem.
They needed to:
🤩
Enhance
discoverability
🧘♀️
Provide deep and authoritative insights
😎
Position
their brand
- Enhance discoverability of their podcast across key platforms like Apple Podcasts and Spotify.
- Provide deep and authoritative insights to a sophisticated audience of investors and policymakers.
- Position their brand as a forward-thinking entity dedicated to sustainable economic development.
2050 Investors: Navigating Today’s Economy for Tomorrow’s World
Objective : Leadership
Release Date : June 2021
Number of Episodes : 42 episodes
2050 Investors is a forward-thinking podcast that deciphers the latest economic trends, global challenges, and sustainability insights, empowering you to make informed decisions for a better future.
– THE SOLUTION –
Leveraging Ausha’s PSO Control Panel to boost their visibility on Podcast Apps
To tackle these challenges, Societe Generale partnered with Ausha and integrated the PSO (Podcast Search Optimization) Control Panel into their podcasting strategy. The tool provided invaluable capabilities:
- Real-Time Keyword Tracking: Monitoring podcast visibility on Apple Podcasts and Spotify search results on important keywords such as Financial Education or Sustainability.
- Optimized Discoverability: Securing the top position for critical keywords ensuring the podcast reaches its target audience.
- Performance Analytics: Benchmarking against competitors to continually refine and improve their strategy.
– THE RESULTS –
Dominating the Thought Leadership Space about finance
The “2050 Investors” podcast achieved remarkable milestones, solidifying Societe Generale’s brand as a leader in sustainable finance:
🏆
Award-Winning Recognition
Webby Honoree for Best Branded Podcast or Segment in 2023.
🔑
Top Keyword Ranking
Leading search results for “economic sustainability,” driven by strategic optimization with Ausha’s tools.
😎
Increased Authority
Expert hosting by Kokou Agbo-Bloua and long-form, in-depth episodes have attracted a dedicated listener base.
After optimizing the metadata (Titles, Descriptions, Tags) of each episode of the 2050 Investors podcast, Societe Generale witnessed a significant boost in the show’s visibility on listening platforms. Ausha’s PSO Control Panel enables the brand to track its progress with a chart like the one below.
Through its partnership with Ausha, Société Générale transformed its podcast into a cornerstone of its thought leadership strategy. “2050 Investors” not only bolsters the bank’s reputation but also serves as a vital resource for audiences navigating the intersection of global markets and sustainability.
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