Creating a Branded Podcast Using Existing Content

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Creating a Branded Podcast Using Existing Content

Podcasts provide a platform for delivering clear and engaging messages while offering an immersive experience to listeners. For brands, a corporate podcast presents an excellent opportunity to communicate with their target audience and strengthen their brand awareness. However, creating a corporate podcast may seem complex and time-consuming. Fortunately, there is a simple and effective solution: recycling existing content.

June 27, 2023 โ€ข About 5 min. read

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In this article, we will explore how to easily create a branded podcast by intelligently repurposing your existing content. ๐Ÿ”„

The Benefits of a Branded Podcast ๐ŸŽง

Podcasts are currently a rapidly growing medium and a goldmine for businesses. 64% of the american population listen to podcasts. When the audience is growing, creation is growing as well AND there is still plenty of room for creation. There are 123 million monthly listeners but only 500k podcasts published a new episode in the last 3 months. So they are thirsty of new content ! ยน ๐ŸŽง

There’s no doubt that a branded podcast is the media to invest in for 2023. But how can you quickly integrate it into your overall communication strategy? How can you reduce both the material and human costs associated with such a project? ๐Ÿค”

The answer is by recycling your existing content!

Why Recycle Your Existing Content? ๐Ÿ”„

Repurposing existing content to create a branded podcast offers numerous advantages.

๐Ÿ‘‰ Firstly, it allows you to maximize your initial investment in content creation. Blog articles, videos, webinars, and other materials can be reimagined and adapted for the audio format of a podcast. ๐Ÿ’ช
๐Ÿ‘‰ Secondly, it enables you to reach a new audience. Some people prefer listening over reading, which means that by recycling your content, you can engage a different audience. ๐ŸŽฏ
๐Ÿ‘‰ Thirdly, a podcast allows you to convey new ideas and messages. Through its audio essence, the emotions conveyed to your listeners will be different and undoubtedly more impactful. It is, therefore, the ideal channel for strengthening brand awareness and fostering true brand loyalty. ๐Ÿฅฐ

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How to Identify Content to Recycle? ๐Ÿ”„

The first step in easily creating a branded podcast by recycling existing content is to identify the most suitable materials.

Look for the most popular blog articles, highly engaging videos, and successful presentations. These pieces of content provide a solid foundation to start your podcast. Don’t forget to consider the relevance of the topic and current trends when selecting the content to repurpose.

Once you have chosen your content, it’s time to adapt it to the audio format. ๐ŸŽ™๏ธ

Start by crafting a script that highlights the key points and important information from your content. Ensure that you use simple and engaging language to capture your audience’s attention. (Be careful not to make podcast episodes too verbose. They should remain enjoyable to listen to.)

You can also add sound elements such as background music or sound effects to make your podcast even more appealing. (I have prepared an article on this topic.) ๐ŸŽต

All that’s left is to find the individuals who will embody these pieces of content! ๐Ÿ™‹โ€โ™‚๏ธ๐Ÿ™‹โ€โ™€๏ธ

Recording and Producing Your Podcast ๐ŸŽš๏ธ

Recording your podcast can be done with basic equipment such as a quality podcast microphone and recording software. Choose a quiet location to avoid unwanted background noise.


Bonus tip: I have prepared a blog article on the equipment to invest for your branded podcast.


Practice your script in advance to ensure that you deliver your message clearly and concisely. ๐Ÿ—ฃ๏ธ

Once the recording is complete, use editing software to add transitions, remove errors, and enhance the overall audio quality.

Your podcast is now ready to be broadcast to the world! ๐ŸŒ

How to Promote and Distribute Your Podcast Everywhere? ๐Ÿ“ข

Creating a podcast is good, but being listened to by many people is even better!

Distribute your podcast on all platforms

Start by broadcasting your show on all listening platforms (Deezer, Spotify, Apple Podcasts, Google Podcasts, etc.) through your hosting platform. ๐Ÿš€

Ausha PRO – a leading podcast hosting and marketing platform in France – is the ideal solution for this.

In addition to providing unlimited hosting, Ausha PRO assists you in distributing your show across a wide range of listening platforms, both French and English. You can entrust this task to our team of experts or easily distribute your show yourself with just a few clicks.

Make your podcast visible everywhere

Once your branded podcast is available on all listening platforms, you also want to make it visible outside of the podcast ecosystem.

For this, utilize existing marketing channels such as:

  • Social media by sharing video excerpts of your episodes ๐Ÿ“ฑ
  • Your company website by publishing your audio player โฏ๏ธ
  • Your newsletter to inform your audience about new podcast releases. ๐Ÿ’Œ

Encourage your listeners to subscribe, leave comments, and share your content with their networks. Don’t hesitate to invite experts from your industry as guests to add value to your episodes.

Repurposing existing content to create a branded podcast is a smart and efficient strategy. It not only allows you to maximize your initial investment but also offers a new way to reach your target audience.

By following the steps outlined in this article, you can easily create an engaging and informative branded podcast. So, don’t wait any longer. Start transforming your existing content into a captivating podcast today! ๐ŸŽ™๏ธ๐Ÿ’ผ

If you have a branded podcast project, contact our team of experts at Ausha PRO! ๐Ÿ’œ

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ยน The Infinite Dial 2023 from Edison Research

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by Emma
June 27, 2023

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