Knowing how to make your podcast stand out can increase your show’s visibility and grow your audience… Who doesn’t want that!
Create quality content
When creating any sort of content, especially something as engaging as a podcast, you need to make sure that your content is good quality. 👍
This will allow you to create a personal connection with your audience, which will make them want to keep listening.
It will help you to turn one-time listeners into loyal listeners, which is an essential step for making your audience grow. 📈
Good quality content will make your audience feel like they’ve learned new information or gained something from listening to your show, which is a key part 🗝️ when releasing a podcast.
And when I say good quality, I don’t just mean regarding what you say, but also the quality of your audio.
While you don’t need to invest in super expensive equipment, your audience shouldn’t have to battle an echo the entire time while listening to your show. ❌
If that’s the case, they’ll probably turn off your podcast and not look back, no matter how great what you’re saying is.
Also make sure that your podcast offers something unique to its listeners. Whether it be the subject that you’re talking about, or how you talk about it.
When you have good quality content in your podcast, your audience will listen to your show until the end, increasing your completion rate (which is great if you want to be featured on the listening platforms by the way 🤩).
So by having good quality content in your show, it will make your podcast stand out to potential listeners, because let’s face it: they prefer podcasts that can offer them a great listening experience!
Work with others
After you’ve created good quality content, you can make your podcast stand out by working with others to promote it. 🤝
This can be through cross-promotion, or by having advertisements in your podcasts.
Regarding podcast cross-promotion, you can simply reach out to anyone with a podcast that has a similar audience as you and that might be interested to work with you. 🔀
You can be featured as a podcast guest on their show, and they can be featured as a podcast guest on your show.
Then you each promote both episodes, to make sure that your shows gain as much visibility as possible, allowing you both to grow your audiences. Win, win! 🏆
This will make your podcast stand out because listeners like to hear about new podcasts from podcasters they already like.
Meaning that when you’re introduced as a guest on another podcast they can also introduce your show, encouraging more people to listen to your podcast.
When it comes to advertisements, you can reach out to companies that may be interested. 📩
These will be companies whose target market fits into your target audience.
That way they can pay you to say a few words about their company in your show, allowing you to make some money from your podcast, 💰 so you can keep it up and improve it over time.
Create additional content
When creating a show it’s also important to create additional content if you really want to make your podcast stand out. 📢
What does additional content mean?
Basically any other content that you create that comes from your podcast. ➕
That could include: blogs, Youtube videos, social media posts, newsletter, etc.
So when it comes to writing blog posts for your podcast, make sure that you use the same keywords from your podcast episode in your blog posts. ✍️
This will increase the SEO (Search Engine Optimization) of your podcast and make it stand out next to others!
In case you don’t know, SEO is how high you appear in Google’s search results. The more optimized your SEO is, the higher you’ll appear. 👆
It’s also important to have a podcast website where you can post your blog posts.
But keep in mind that you can also add more to your podcast website than blog posts!
There can be a place for people to subscribe to your newsletter (but more on that later), you can have links to your podcast episodes, and links to your Youtube videos.
Speaking of Youtube, make sure that you post content about your podcast on Youtube. 🖥️
It’s the second largest search engine after all! You don’t want to miss out!
It could be your entire podcast episode, or a video version of your show!
So regarding your newsletter: it’s super important to send one out each time you release a new episode! 💌
This will help ensure that your audience doesn’t miss any of your new episodes!
And when you make all this amazing new additional content, mix it up!
Try out different types to make your podcast stand out and to keep your followers and audience interested. 🧐
Distribute your podcast everywhere
To make your podcast stand out to as many people as possible, you need to distribute it on as many platforms as possible. 🌎
And with Ausha, it couldn’t be any easier…
On our platform, with just a few clicks, you can distribute your podcast to over 20 listening platforms… and Youtube! 😱
Make sure that you post your podcast episodes regularly as well, it will help your show stand out because your audience will know exactly when your episodes will be released. 🗓️
Speaking of which, make sure that you check when your audience’s prime time is for listening to your show…which you can also do on the Ausha platform by the way.
That way you’ll know when you need to release your episodes to ensure that they’re already on the listening platforms by the time your audience goes to listen to them.
Spread the word about your podcast
If you really want to make your podcast stand out, you’ll need to spread the word! 📣
The main way to do this is through calls-to-action.
This is when you ask your audience to do something after they’ve finished listening to your podcast.
Make sure that you tailor your calls-to-action to what is most important to you at that time.
For example, if you’ve just released a new book you could ask your audience to go and buy it. 📖 Or if you want more followers on Instagram, ask them to follow your podcast’s account.
Two of the most common CTAs that I recommend are to ask your listeners to subscribe to your newsletter or to rate and review your show on the listening platforms.
Keep in mind, do not exceed about three CTAs per podcast episode or it can become a bit solicitous for your audience, and they may end up not doing anything. 😢
The best time to include your calls-to-action are at the beginning of your podcast or the end of your podcast. It can be a bit random to throw it in while you’re in the middle of an interview for example.
You can also join some Facebook groups and share your podcast there, which can help you grow our podcast community and make your podcast stand out to others.
And, don’t underestimate word-of-mouth. 🗣️
This is a tried but true method that will really help you grow your podcast.
Because if Sara tells George, and George tells Claire, and Claire tells Mark, and on and on and on… well that’s a lot of listeners right there! You get the point.
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Make social media your best friend
When you want to make your podcast stand out, use social media as much as possible. 📱
You’ll soon see that it can be your best friend when you’re trying to grow a podcast.
So make sure that you create professional accounts for your podcast show on all the main platforms: Instagram, Facebook, Twitter, and LinkedIn.
Now keep in mind that you don’t need to always be posting on all of them.
Figure out which platforms your audience frequents the most and post on those more often. 🔍
But maybe you’re thinking, what can you post?
The options are endless!
But I recommend starting off by creating a snackable content strategy for your podcast. 🍿
In case you don’t know:
Snackable content is essentially bite-sized content that you post in between your main content (your podcast episodes) so that your audience has something to snack on while they wait for your new episodes.
It’s good for your audience because they have something to enjoy and consume, and it’s good for you because it ensures that your audience doesn’t forget about you in between episodes.
Talk about a way to make your podcast stand out! 💪
For your snackable content strategy, you can create short video clips from your podcast episode that you can share on social media.
And great news: you can create video clips on Ausha in different formats that will work for every social media platform.
You also have the Social Media Manager on Ausha that is perfect when trying to make your podcast stand out.
On the Social Media Manager, you can plan and schedule posts that will be uploaded when you want them to be. 👌
This is a great time-saver, so that you can get back to creating amazing new podcast episodes!
And one final remark, take advantage of the polls and surveys features that you have on social media. 📋
This will help you get feedback from your audience, which will help you create more content that they will love.
To sum up
There are many podcasts out there, so trying to make your podcast stand out is not always an easy task.
But it is possible! And with Ausha it’s even easier! 💜
By following these steps and recommendations, your podcast is sure to stand out and grow!
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