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How to record a podcast from home
Whether it's during a lockdown or not, it's worth knowing some tips on how to record from home with the means at hand. Some people are already used to recording from home, but others (we're…
Deciding on the subject and format of your first podcast
So you're ready to embark on the podcast adventure but you’re still hesitant as to which topic or format you should go with. Afraid of not being original enough or not being able to captivate others? Take a deep breath, let’s take a look at how you can find your style! Deciding on the subject of your podcast is crucial for the rest of…
Best 12 Podcast Recording Software Options in 2025
Podcast recording software is the backbone of a high-quality production. In this blog post, we are going to review the basics of what this kind of software does. Then we are going to highlight some…
A Complete Guide to Podcast Analysis
When you’ve published your first podcast episode and the first few listenings fall in, there’s something magical about it. ✨ You are starting to get your first downloads, so it’s time to do some podcast analysis! Take…
What Does Apple Podcasts’ Latest Update Mean for You?
1️⃣ Enhanced Listening Experience With this update, Apple Podcasts got a slick makeover. The app's interface is cleaner and more dynamic, making your podcast cover art pop like never before 📸. More broadly, Apple has…
Blog vs Podcast: Which one is best?
In this blog post we are going to break down the pros and cons of blog vs podcast in four categories: Cost Level of Difficulty Search Engine Optimization Strength Building a Relationship with Your Audience Spoiler: Podcast wins. 🏆 But hey, you are reading a blog post right now, right? So blogs definitely have their benefits. What we have for…
Schedule Podcast Movement in Denver, Colorado 2023: Ausha’s masterclasses
#1 PSO: Rank #1 in Apple Podcasts Search Results (by Maxime Piquette, CEO Ausha • 9:45am - 10:15am) Imagine your podcast appearing at the top of every search. With 40% of listeners discovering new podcasts…
Why Create a Branded Podcast?
Why create a branded podcast? The short answer is because it is awesome for your business. 🤩 The long answer is composed of four sections: Build Your Brand Grow Your SEO Generate Leads Maximize Assets…
Ausha recognized as “Best Workplace for Women”: our commitment to women
In 2020, we joined the "One in Three Women" network, which raises awareness and fights against violence towards women. More recently, in March 2023, we became the official partner of the “Women and Podcasts" network,…
Is Blue Yeti the Best Mic for Podcasting in 2025?
The Blue Yeti mic is one of those audio tools that grew up with the podcast industry. It played a big role in allowing more and more people to become podcasters. For that reason alone,…
Podcast ROI: How to Measure Podcast Return on Investment?
Setting Clear Goals for Your Branded Podcast ⭐ Before measuring the ROI of your podcast, it is important to set clear goals and strategically think about what you want to achieve with this audio content.…
Branded Podcast: Essential Tools for Success
By launching your own branded podcast, you have the opportunity to connect with your target audience, foster engagement, strengthen your brand expertise, and communicate your values and what sets your company apart. However, to make…