Determining Your Podcast’s Ideal Budget


Determining Your Podcast’s Ideal Budget

Knowing how to determine the right podcast budget can help you stay on track to release an amazing show! 😀 

June 28, 2022 • About 6 min. read

podcast budget

How can you figure out what the right podcast budget is? Keep reading to find out! 👇 

But a little disclaimer to start: The ambitions and therefore the budgets can vary from one podcaster to another. 

For example, if you’re an entrepreneur and you use your podcast as a showcase, or even as your work tool, you will probably have a larger budget than an enthusiast who starts a podcast about their favorite music in their free time. 🎶 

So in this article, I will propose three situations in the hopes that you will relate to one of them… 

  1. Those who really want to start a podcast but who have a very small budget 💸 
  2. Those who have a medium budget and want to invest a bit into their project 💵 
  3. Those who will go to great financial lengths to get their podcast off the ground 🤑 

Feel free to have some paper around to take notes, and maybe some of your overall budget information that you may have already!

podcast budget

Those with a small budget 💸

In this first situation, I’m looking for those that really want to start their podcast, but they have a very small budget to do so. 

I’m talking about a maximum of $15 per month that they can dedicate to their show as their podcast budget.

But there’s good news: You don’t have to be Daddy Warbucks to launch your podcast and have your voice heard. 

Because with podcasting, you can probably get by with the equipment you have now, and as your podcast budget grows you can upgrade your materials. 👌 

For this, you’ll just need your smartphone, a downloaded recording application, and podcast headphones. 🎧 

If these are all the pieces of equipment you have, make sure that you’re recording somewhere that will help improve the audio quality. 

For example, in a very furnished room, with carpet, and lots of fabrics and items that can absorb the sound to help prevent an echo. 🛋️ 

You can go into your bedroom and sit with pillows all around you if that’s what it takes. 

Or another option is to climb into bed and record under your comforter. 🛌 

You may need a backup plan if you decide to invite guests on your show, but if it’s just you, go for it! 

So at this point you still haven’t spent a dime, leaving you with $15 to spare in your podcast budget.

You can use this to pay for your Ausha subscription, something that is necessary for launching a podcast. 

Ausha can host your podcast for $13 per month with our Launch plan. 🚀 

And there you go, for only $13 per month you can create and broadcast your podcast! 

podcast budget

Those with a medium budget 

Those with a medium podcast budget but who also want to invest some money into their show will usually spend between $50-$70 to start off and about $30 per month. 

When you start a podcast you don’t need the best of the best equipment, because what if all of a sudden you decide you don’t like podcasting… then what are you going to do? 🤨 

So as you continue podcasting, and becoming more and more of a professional, you can upgrade your equipment and see what’s out there to increase the quality of your show. 📈

When it comes to equipment you have a wide range of choices. 

To start with the least expensive and most effective, I suggest the lavalier mic. You can easily find one for just a few dollars and grab a double-jack adapter to plug into your phone and you’re all set! 

The Bird UM-1 mic is another great option that costs about $60, and is great for getting started! 🎙️ 

If you want the best sound quality, I recommend getting a pop filter. 

This protects your microphone from picking up unwanted popping sounds that occur from certain consonants when you speak.

You can usually find a pop filter for around $10, and it’s definitely worth it! 

You should still record in a well-insulated room to avoid an echo in your podcast. 

And then grab your subscription to Ausha, and start recording those episodes! 💜 

For this podcast budget I recommend the Boost Plan, our most popular plan, with lots of amazing features! 

And with only $70 for the equipment and your Ausha subscription at $29 per month, you’re still in your podcast budget!  

podcast budget

Those with a large budget 

Those that have a large budget may be willing to spend about $500 to launch their podcast and then around $70 per month. 

If you want to have the best sound quality possible for your podcast, of course you’re going to have to spend a bit more money. 💰 

To create the best podcast out there, unless you’re a Monet or Mozart in the making, you’ll need to pay for your podcast cover art and music for your show. 

~ In the first two situations, I assumed that you would create everything yourself, or ask friends for help ~

But if you’re willing to put more money into your show, you can leave this to the professionals. 

Hiring a graphic designer to create your podcast artwork can cost between $50 and $150 to start, but can be a lot more. 🖼️ 

And if you want to invest in better equipment, you can get a Blue Yeti mic, a favorite in the eyes of podcasters that has great sound quality, but still for a reasonable price. 

You can simply plug the Blue Yeti mic into your computer with a USB, and it costs about $100. 💻 

But if you really want to go even further, you could invest in a podcast mixer that makes super great quality audio tracks. This is helpful when you have multiple people speaking on your show. 🎛️ 

Podcast sound mixers usually start at around $200 but can go up to over $600. 

Now for your Ausha subscription, if you really want to reach as many people as possible to increase your number of downloads, go with the Supersonic Plan from Ausha. 

At $69 per month, you get access to the most advanced statistics and the ability to connect all of your social networks so that you can automate your communication. 📱 

You can also allow multiple people to work on your show at the same time! 

And so for this the total comes to about $450 for starting off and $70 per month! 

Still on track with your podcast budget!

To conclude 

The budget that you choose will depend on your goals as a podcaster. 🥅 

So my advice to you is to figure out what your goals are first, and then let that play a role in deciding your podcast budget, along with your financial situation. 

But the moral of the story here is that almost anyone can start a podcast! 😁 

It doesn’t take a lot of money, just an idea and the passion to get started! 

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by Ali
June 28, 2022

There can be a lot to learn when launching your podcast 🎙️, so as a Junior Brand Content Manager here at Ausha, I’m happy to help you out with the blogs I write! Besides sharing my thoughts on podcasting, I enjoy spending time with my friends, exploring Paris (where I currently live), and visiting my family back in the USA 🇺🇸

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