4 Ways to Treat Your Podcast Like a Business


4 Ways to Treat Your Podcast Like a Business

If you want to grow your podcast and ultimately try to make some money from it, it’s important that you treat your podcast like a business. 💰 

July 15, 2022 • About 8 min. read

4 Ways to treat your podcast like a business

Knowing how to treat your podcast like a business will help you earn money from your show and help you reach your other podcasting goals! 

If you’ve just decided to launch a podcast, or have had one for some time now, it’s not too late to treat your podcast like a business to help you grow your show.

Whether it’s to spread awareness about something, or to earn money, keep reading to see the tips that I have to offer! 👇 

How to treat your podcast like a business 

There are 4 ways that you can treat your podcast like a business. 

Well, essentially 4 things to focus on which will help you take more of a business approach towards your podcast and thus increase your show as a brand, and hopefully even grow your audience! 🤩 

But anyway, let’s get started: 

The quality of your podcast 

This is one of the most important parts to focus on because there’s nothing worse than a poor quality podcast. 👎 

It doesn’t matter how much you work on it and market it, if the quality is bad, people won’t listen to it. Period. 

And when I say the quality, I don’t just mean the audio quality. (Though that’s the main part I’m referring to.) 

I’m also talking about the content of your podcast… is what you’re saying exciting or interesting? Is it unique and engaging? Will it keep people coming back to your podcast? 🤔 

Another key aspect that goes into having a good quality podcast is your schedule and planning. You can use a podcast planner to help you plan all steps of creating and promoting your show.

When you want to launch a podcast you need to have a clear and strategic plan regarding all aspects of your show. 📋 

Just like you would have a business plan to pitch to investors, you need a podcast plan that you can use to hold yourself accountable and stay on track.  

Within your plan, you can organize the dates of when you’re going to publish and then how often. 🗓️ 

Also any marketing plans that will play an important role in your schedule. 

Basically anything that is time-sensitive, needs to be in your schedule. 📆 

By having a strict schedule that you can follow, you will maintain regularity with your podcast and be able to produce quality episodes on time for your listeners to enjoy! 

But coming back to the sound quality of your podcast, it’s important that you record your show in a quiet place that won’t have any echoes or background noise. Use podcast headphones to monitor the quality of your recording. 📆 

And keep in mind that when you start your podcast you don’t need to have the best of the best equipment, but over time and as you (hopefully) make more money, you’ll be able to upgrade and invest in new equipment. 🎙️ 

The brand identity of your podcast 

Your podcast's brand identity

Focusing on the brand identity of your podcast can help you to treat your podcast like a business. 💼 

Having a clear and established brand identity will help you be consistent with all your content. 

From your podcast episodes, to your blog posts, your newsletter, or even one day your Youtube channel. 🖥️ 

Consistency is key, as they say, and with the brand identity of your podcast it’s so true! 

So make sure that you have a well defined brand identity that you can stick to as you continue your podcast. 

For example, your theme and colors and even your values all contribute to your brand identity. 🎨📝 

Another key part of the brand identity of your podcast is your audience. 

Just like you would clearly define the target market of a business, you need to do the same for your podcast. 

Figure out who your listener-persona is and then go with it! 👂 

This is who you should be marketing your podcast towards, so to help you out a bit, check out this template. 

It will help you define your listener-persona, and thus your target audience, helping you tailor your brand identity to your audience and making sure that you’re creating content they will love! 😍 

Now that you have defined your target audience, you’ll need to engage with them. 

This can be through your content or also through your social media. 📱 

The more engaging and interactive you are, the more they’ll get to know you and the brand identity of your podcast. 

Marketing your podcast 

Speaking of social media, you’ll need to use it A LOT when marketing your podcast. 

Instagram, Facebook, Twitter, LinkedIn… Figure out which platforms your audience uses the most and interact with them there! 🔄 

For example, if most of your followers are active on Twitter, you should be tweeting often to make sure that they’re seeing your content and reacting to it. 

Another key tip to treat your podcast like a business is to have an AMAZING podcast website. 💻 

I’m talking: photos, videos, exclusive content, a place to subscribe to your newsletter… the works. 💌 

Make sure that your podcast website is interactive and that you’re updating it regularly! 

So have your most recent episodes available, and new blogs or other content that your audience can enjoy. 🤓 

Another tip is to offer exclusive content to your subscribers. For example, special podcast episodes, or promo codes for certain companies that you work with! 

It may make more people interested in subscribing to your show! 💪 

Monetizing your podcast 

And while we’re on the subject of working with companies, let’s take a look at how you can monetize your podcast and start earning money! 💸 

Whether you just want to earn some extra spending money, or you want to make your podcast your main source of income, the process is generally the same to start. 

You’ll need to email businesses whose target market fits into your podcast’s target audience. 🎯 

You can send these potential sponsors an email asking if they would be interested in working together to help promote their business in exchange for money for your podcast. 

You can either do a pre-roll, mid-roll, post-roll, or host-read ad in your podcast. 

This means at the beginning, middle, or end of your show. A host-read is when the host reads the advertisement live during the recording, instead of having a pre-recorded advertisement that is added into the episode. 🗣️ 

Companies will then pay you depending on the amount of downloads that you have for the episodes with their ads in them. 

Setting up these sorts of relationships with companies is great for their publicity and your wallet, so it doesn’t hurt to get started with it now! 😃 

Because after all, businesses try to make money, so if you want to treat your podcast like a business how is it any different? Right? 🤔 

How can Ausha help? 

4 ways to treat your podcast like a business

Ausha offers many features that are perfect if you want to treat your podcast like a business. 💜 

For example, when it comes to marketing your podcast you can use the Social Media Manager. 📱 

You may have heard me mention it in other blog posts but here’s everything you need to know: 

Ausha will generate a website for your show that is SEO-optimized. This makes your job so much easier: You can add links to listening platforms, links to your personal website, your episodes, your live Twitter feed, and more! 💻 

You can also schedule and publish posts for social media, and then analyze the amount of views and interactions they get from the Social Media Manager. 

You can generate a Smartlink that you can post on social media, which will take people to your website page that lets them choose where they want to listen to your episodes. 🔗 

There’s even a feature in the Social Media Manager that allows you to create video clips from your podcast that are great for social media! 🎥 

Regarding monetization, Ausha offers you the ability to upload manual advertisement campaigns that will be inserted into your podcast episodes. 

And you can easily keep track of everything on Ausha! 📋 

Download our free podcast planner kit today.

If you want to know more about growing your show listen to our podcast Tips! 🚀 

Here’s the trailer for you to check it out! 

3D podcast microphone

Launch your podcast with Ausha

All-in-one platform to easily launch and grow your podcast.

Start for Free
3D planet with rings
Avatar of Alexandra
by Ali
July 15, 2022

There can be a lot to learn when launching your podcast 🎙️, so as a Junior Brand Content Manager here at Ausha, I’m happy to help you out with the blogs I write! Besides sharing my thoughts on podcasting, I enjoy spending time with my friends, exploring Paris (where I currently live), and visiting my family back in the USA 🇺🇸

Related Stories

The Ultimate Guide to Podcast Merchandise: Ideas to Boost Your Brand
How Much Do Podcasters Make? (The Complete Guide to Podcast Monetization)
Podcast Trends for 2024
CreateMonetizationNews & UpdatesPromote
X logo