Knowing how to distribute your podcast on your website can help ensure that more people will be able to listen to your show than just those that use listening platforms. 🎧
Why do you need to distribute your podcast on your website?
There are a few reasons why you need to distribute your podcast on your website:
First, and most importantly: there are some people that don’t have any listening platforms downloaded and they need to be able to listen to your show. 🙉
So, by having a podcast website where you can upload your podcast episodes, it allows ANYONE to be able to listen to your show. 💪
This is super important for increasing your number of downloads and growing your show.
The second reason is that when you distribute your podcast episodes on your podcast website you can have all your content in one place. 👆
For example, if you write blog posts to accompany your podcast then your episodes will be right there for your audience to reference.
And if you’re wondering why you need a podcast website at all… It’s great for your SEO (Search Engine Optimization), which will help you grow your podcast’s discoverability! 🔎
What kinds of podcast websites are there?
There are two types of podcast websites that I’m going to talk about today. ✌️
The first is your personal podcast website.
This is one that you’ve created yourself, where you upload your blog posts, articles, photos, and videos… or really whatever you like, I mean it’s your website after all! 🙋♀️
The second is the podcast website that’s automatically generated by Ausha.
You can enable it in your show’s settings on your Ausha platform. ⚙️
How to distribute your podcast to your personal website
When you want to distribute your podcast on your personal website it’s not done automatically for you, but it is super easy!
All you have to do is copy your Smartlink from your Ausha platform and paste it into your website. 🔗
With the Smartlink, those that click it will be directed to a page where they can choose on which platform they want to listen to your podcast.
This is a great option because it lets your audience choose the listening platform that they prefer the most. 🤓
Another way to distribute your podcast on your personal website is to use the Ausha SmartPlayer for your podcast.
This is an audio player that you can embed into your website so that your listeners can simply press play from your website and your show will start playing. ▶️
This is the best option if some of your listeners don’t have a listening app downloaded because they’ll be able to listen to your show directly through the SmartPlayer on your website.
How to distribute your podcast on your website generated by Ausha
If you want to choose the easier option you can simply use your Ausha-generated website. 💻
All you have to do is activate your website on your Ausha platform.
Just make sure that “Enable your show’s website” is set to on and you’re all set!
You can copy the link for your website and share it on social media or in group chats, basically anywhere you think people will click it to check out your podcast. 🤩
You can also customize the color of your podcast website and add an image and your podcast cover! 🖼️
Everything else is done automatically for you!
Your podcast episodes are uploaded automatically to your podcast website, where your audience can listen to them directly and read the descriptions and see the episode covers.
You can also provide your Smartlink if you want to give your audience the option of choosing a listening platform to listen to your show. 🔗
If you have a personal website, with your blog posts or other content, there’s even a place where you can put the link.
Ausha will also generate a page dedicated to each of your podcast episodes that will have their descriptions and podcast episode covers. 📝
And if you’ve created any playlists, they’re also featured on your podcast website.
Choosing the Ausha-generated website is definitely the easiest and fastest option for distributing your podcast on your website. 😃
To wrap it up:
Both of these options will work well if you want to distribute your podcast on your website, thanks to the many tools that Ausha offers like the Smartlink, SmartPlayer, and the Ausha-generated website. 💜
Having a podcast website is super important to help boost the discoverability of your podcast, and making sure you distribute your podcast on your website is another key step. 🗝️
Finally, when you distribute your podcast on your website you’re ensuring that even those that don’t have a listening application downloaded can still listen to your podcast! 💪
If you are looking to update your current website, you can check this free podcast theme.