How to Submit Your Podcast to Amazon Music

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How to Submit Your Podcast to Amazon Music

A Click-By-Click Guide to Submitting Your Podcast Episodes on Amazon Music

October 28, 2022 • About 8 min. read

Amazon Music Podcast Ausha

Distributing to Amazon Music is a must for any podcaster, big or small.

Right now Amazon Music has about 55 million listeners around the world and that number is only growing. 🔥 When you submit your podcast content to Amazon, becomes available in all kinds of different, interwoven formats:

  • Amazon Music website 
  • Amazon Music app
  • Audible website 
  • Audible app 
  • Amazon Prime membership
  • Alexa

Probably one of the best parts of putting your podcast on Amazon Music is that it makes it easy for listeners to request Alexa to play it. Amazon Music is the default music service on Alexa. This means if your podcast is on Amazon Music, people can just say:

“Alexa, play [insert the name of your awesome podcast here] on Amazon Music” 🤖

How cool is that!? We’ll get into more details about how to listen to your podcast on Alexa later in this blog post. 👇 We’ll also explain how to access podcasts on Amazon Music and Audible.

To start, we are going to walk you through, step-by-step, how to submit your podcast content to Amazon Music. First we’ll cover how to do it if you have an Ausha account. 💜 Then we’ll cover how to do it if you don’t.  

If you still have any questions by the end of reading this post, remember we are always available to help on our Ausha chat! Our mission is to make your podcast content heard! 🚀

How to Submit Your Podcast to Amazon with Ausha

This is so easy to do on the Ausha platform, it feels a little silly to type it out click-by-click, but here we go!

Step 1: Sign in to your Ausha account 💜 As a reminder, Ausha the first podcast marketing platform with all the tools a podcaster needs to launch and grow their show.

Step 2: Select the podcast that you want to distribute to Amazon Music. (Maybe you are a serial podcaster. In this case you need to distribute your shows one by one on Amazon Music.

Step 3: Then, go into “Settings” on the main page of your show and select “Distribution” on the left-hand side 👈

Distribute Podcast on Amazon Music on Ausha

Step 4: Click “Distribute” in the Amazon box 🚀

Distribute Podcast on Amazon Music on Ausha

Step 5: Select ‘yes’ or ‘no’ whether your podcast has already been made available on Amazon Music or Audible through a different hosting service other than Ausha.

That’s it. 🔥 Those are the steps. Now your podcast is on Amazon Music and Audible (you may have to give it about 24 hours). Hooray!

How to Submit Your Podcast to Amazon Without Ausha

The manual way is a little more complicated and time-intensive, but you can do it! Here are the steps:

Step 1: Go to this wonderfully URL: https://podcasters.amazon.com/

Amazon Music Podcast Subscription

Step 2: Click the “Add or Claim Your Podcast” button.

Step 3: At this point, Amazon will prompt you to login in to your Amazon account or create an Amazon account.

Amazon Music Podcast Account

Step 4: Once you’ve signed, you’ll be sent to a page that says ‘add your podcast.’ In the space provided, put in your podcast’s RSS feed URL.

Step 5: Then select which country your listener audience is primarily located in.

Amazon Music adding podcast

Step 6: Now you will see a kind of confirmation page. It will ask “Is this your podcast?” showing you your podcast cover art content. It will also ask you to click a box that says you’ve read their Terms of Service. Then you click the “Confirm Email” button. 

Step 7: Check your email inbox and follow any instructions on the confirmation email to confirm. The email will be sent to the email address associated with the RSS feed link, so be sure you are checking the correct email inbox.

Now wait with eager anticipation. Your podcast should start appearing on Amazon Music and Audible apps within about 24 hours. 🚀

If your podcast content doesn’t appear or if you run into any other trouble, reach out to Amazon at their email: [email protected].

How to listen To Your Podcast on Alexa, Amazon Music, & Audible

Ok, now that you’ve successfully distributed your podcast to Amazon, it is time to experience the magic of having Alexa play it. ✨ Here’s how to listen to your podcast (or anyone else’s podcast) on Alexa.

Setting Up Alexa

Like we mentioned in the beginning of this post, Amazon Music is the default podcast directory on Alexa. That means a listener should be able to just say “Alexa, play [podcast name]” or “Alexa, play [podcast name] on Amazon Music” and voila your podcast will play. 🤩

Listen to a podcast on Alexa with Ausha

If this isn’t working for you, don’t worry,  here’s what you need to do:

  • Open the Alexa app on your phone (or a similar device).
  • Select the button with three lines, it is the “More options” button.
  • Tap “Settings,” then “Music and Podcasts,” then “Link New Service.”
  • You should see images and/or names of podcast directories, including Amazon Music. Select “Amazon Music.”
  • At this point, the app may prompt you to enter your login information into Amazon Music. If so, log in.
  • Follow any further prompts to link your directory, Amazon Music, to your Alexa.
  • You will see a confirmation message when the directory is linked to your Alexa. 

Yay! You did it. Go team! 🙌

Now let’s dig into Amazon Music a little more

Like we said in the introduction of this post, putting your podcast on Amazon means listeners can access it in all kinds of interwoven ways. These can get confusing so we’re going to break down all the options.

The podcasts distributed on Amazon Music are accessible in basically three different plans.

Listeners can access podcasts :

  • as part of your Amazon Prime subscription.
  • with an Amazon Music Unlimited plan (Individual, Family, or Single Device).
  • (most of them) for free through Amazon Music Free. That’s right, free. We like that one. 😉
Amazon Music Podcast

Podcasts on Audible

Finally,  let’s talk about Audible. Where does it fit in this Amazon galaxy and what does it have to do with accessing podcasts? 🤔

Audible is Amazon’s audiobook branch. Listeners can access lots of podcasts for free on it without any kind of Audible plan, just a general Amazon login. With a paid Audible plan, “Audible Plus,” listeners can access its whole catalog of podcasts, including ad-free episodes and exclusive series.

The bottom line is that your podcast will likely be free for listeners to access in a variety of ways through Amazon. That is a why it is one of the top podcast distributors in the world.

Distribute Podcast on Audible with Ausha

A Few More Notes about Your Podcast on Amazon Music

Here are a couple things to keep in mind as you distribute your podcast on Amazon:

  • Amazon does not host your podcast. It streams it from your hosting provider like Ausha. 💜 That’s why it needs your RSS link.
  • Amazon will send you data on your podcast. The metrics it provides are: 
    • Start: When a listener hits Play. Multiple Starts in a single day only counts as 1 Start.
    • Play:  When a listener plays 60 seconds or more of an episode. Multiple Plays in a day only counts as 1 Play.
    • Listener: Unique listener who starts an episode.
    • Engaged Listener: Unique listener who listens to more than 60 seconds of an episode. 
    • Follower: A listener who clicked the follow button.
  • If you move to a new hosting provider, you’ll need to update Amazon with a new RSS link. You can do this by going to the Amazon overflow menu for your show and then click “Update RSS feed.” But with Ausha it’s really easy to do it. 🚀
  • You can apply to get your content featured on Amazon music! Email them at [email protected] at least 2 weeks before you would like to be featured. Include the following info:
    • Publisher (or Podcast Network) name:
    • Contact name:
    • Series name:
    • Series description:
    • Promotion territory (Worldwide, US, UK, DE, JP):
    • Trailer release date:
    • First episode release date:
    • Release schedule (daily, weekly, etc.):
    • Desired promotion date:
    • Social media accounts used to promote shows:
    • Podcasts’ original working files (i.e. layered PSD file) and host headshot(s) (if applicable)

You can find all this information and more if you read through Amazon’s Podcaster FAQ page. Here’s the link

The Mission: Podcast Submission

One of the key ways to grow your podcast audience is to be listed on as many distribution directories as possible. On the Ausha platform, you can automatically submit to all 22 directories in the world. But even if you are going it alone and have to submit manually for listingf, go for it!

The world is waiting to hear your podcast content. Submit your podcast to Amazon today!

Keep an eye on this space for more information about submission to specific directories. We’ve already done blogs on submitting to Deezer, SpotifyGoogle, Apple Podcasts directories and we’ll definitely create more in the future to help you.

by Emma
October 28, 2022

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